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Apple and Lamborghini Team Up to Let iPhone Users View the New Huracán EVO RWD Spyder in Augmented Reality

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macrumors bot
Original poster
Apr 12, 2001
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Lamborghini today announced that all iPhone and iPad users will be able to view the new Huracán EVO RWD Spyder using Augmented Reality and Apple's AR Quick Look.


Apple users can visit the Lamborghini website from tomorrow on their iPhone or iPad, tap "See in AR" next to the announcement of the Huracán EVO RWD Spyder, and then the vehicle will be viewable in AR. Users can rotate and expand the size of the car in order to look more closely at interior and exterior details, and take pictures of it in their environment.

According to Lamborghini, this AR Quick Look feature will soon be available for its entire range of vehicles. Apple SVP of Worldwide Marketing Phil Schiller commented on the launch of the AR feature, mentioning that the companies wanted people to be able to view the new Lamborghini model without having to leave their homes.
"Apple cares deeply about the people of Italy and our friends at Lamborghini. We are inspired by their commitment to return to work safely during this critical time," said Phil Schiller, Apple's Senior Vice President of Worldwide Marketing.

"Apple and Lamborghini share a great passion for design and innovation. We are excited to support the launch of the new Lamborghini with Apple's augmented reality technology, so that their fans around the world can experience it from the safety of their own homes."
To use AR on an iPhone and iPad, you'll need iOS 11 or later and a device with an A9 processor or later. This includes the iPhone 6 and later, iPad Pro, iPad (5th generation or later), iPad mini (5th generation or later), iPad Air (3rd generation), and iPod touch (7th generation).

Article Link: Apple and Lamborghini Team Up to Let iPhone Users View the New Huracán EVO RWD Spyder in Augmented Reality
 
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DeepIn2U

macrumors 604
May 30, 2002
7,965
2,832
Toronto, Ontario, Canada
I'm curious if that 5-yr old from Utah will get exclusive AR content on his phone? ;) He got a joy ride in a Lambo just yesterday after the whole driving on the HWY ordeal. Took his parents SUV to buy a Lambo in Cali for $3US dollars lol. Awesome tenacity and big dreams!
 
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BF1M

macrumors 6502a
Nov 17, 2018
586
755
Yea this will help with the whole "Apple is for snobs" crowd..
 
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Biu_miu

macrumors regular
Aug 29, 2016
165
260
Yea this will help with the whole "Apple is for snobs" crowd..

Apple is pushing AR for years now, yet we haven't got any applicable real life use for the masses or even niche users (maybe Pokemon GO some years ago). All it has been was gimmicks like this- wow, I can see iMac in AR on my table..so what else is happening?
It seems, 5G main usage is testing 5G speed in those two spots, where it works and AR main usage is demoing AR in Apple keynotes..Just drop it already and focus on stuff, that has potential.
 
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rjp1

macrumors 6502
Mar 27, 2015
459
1,428
Got excited when I saw the headline at first thinking it would be about a carplay receiver for their older cars like Porsche recently did.
 
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