What a shallow response...
It bothers me because I like to believe that the world is a good place. That people want to do the right thing. It bothers me because I'm a generally optimistic person and this goes against my worldview... cognitive dissonance?
Things that don't personally affect me still bother me because I'm a compassionate person who cares about people other than myself. You're the person in that movie "The Box" who presses the button and gets a million dollars even though someone dies. I mean who cares who's affected as long as you aren't "losing any money."
This has nothing to do with compassion, this is about two corporation milking your money as much as they can.
That said, I always do think of others but as in people, not heartless corporations.