Apple pushed their way into music, movies and mobile phones. It only makes sense that they are looking for the next big entry a year or two out. I think some sort of Media driven Television/DVD/DVR/AppleTV/Computer/flat screen would be a natural. Think about it, what if you had a BIG SCREEN TV (Flat screen), that was a Computer, a TV, a DVR, a Phone, a Video conferencing device for the whole family, with DVD, Apple TV, built right into the device. Nobody could do this, but apple. Not Microsoft, not anyone. I bought a Gateway Media Center about 4 years ago. It was awful. The Video card burned out on me quickly so I had a problem there, then it didn't work as well as I would have liked as a computer. Is this a stretch? Apple took the cell phone and made it better. It tood the mp3 player and made it better. Take the TV and make it better, please.