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Apple and the word THE

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svenn

macrumors 6502
Original poster
Aug 11, 2010
270
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Just wondering if I'm crazy and the only one to notice this, or if others notice as well. During Jobs' keynotes, it seems like he will refer to the iphone and ipad without prefacing it with the word "the."

I've noticed it in keynotes, but of course can't find good examples right now. However I have also noticed it in some commercials, such as
http://www.youtube.com/watch?v=E6_wBITf7cc Nelson never says "the iphone does this and that;" he only says "iphone does this and that."
http://video.google.com/videoplay?docid=-282894364625820825 The very first words are "iphone is a revolutionary product," instead of "the phone is a revolutionary product."

In an attempt to illustrate this, replace every mention of the word iphone with Droid, and the sentence sounds odd. "Droid is a revolutionary product." "Droid has a great camera." "Let's take a look at what's new inside Droid." Why leave out the word "the" :confused:

Even the text description below this video from Apple says "Watch Apple unveil iPad 2 at a special event" http://www.youtube.com/watch?v=qQG0XfU-bFs instead of "watch Apple unveil the ipad 2"
 
They say it to make it sound more like a person to give it life and character.

Steve makes great products for Apple.
The Steve makes great products at Apple.
 
svenn said:
In an attempt to illustrate this, replace every mention of the word iphone with Droid, and the sentence sounds odd. "Droid is a revolutionary product." "Droid has a great camera." "Let's take a look at what's new inside Droid." Why leave out the word "the" :confused:
Click to expand...

Poor choice of example. What was Moto/Google's first wave of advertising?

Droid-Does.JPG


B
 
svenn said:
Just wondering if I'm crazy and the only one to notice this, or if others notice as well. During Jobs' keynotes, it seems like he will refer to the iphone and ipad without prefacing it with the word "the."
Click to expand...

I'm surprised there aren't threads all over The MacRumors about this. Seems like The Steve Jobs can do no wrong in the eyes of some users, but others nitpick every little thing The he does.
 
arkitect said:
Not George Bernard Shaw?
I could have sworn…
Click to expand...

I stand corrected. The first place I heard it was watching Eddie, but come to think of it he did say he was quoting someone else...

Actually, he said, "Two countries separated by the Atlantic ocean." :D
 
Cupertino is in California. Apple's founders were born and raised there and still live there. The Californian language reserves "the" for identifying roads and highways, as in "the 5" (what we call "I-5") or "the 101". If identifying displaced Californians is important to you, this can be a handy tool.
 
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