Just wondering if I'm crazy and the only one to notice this, or if others notice as well. During Jobs' keynotes, it seems like he will refer to the iphone and ipad without prefacing it with the word "the." I've noticed it in keynotes, but of course can't find good examples right now. However I have also noticed it in some commercials, such as http://www.youtube.com/watch?v=E6_wBITf7cc Nelson never says "the iphone does this and that;" he only says "iphone does this and that." http://video.google.com/videoplay?docid=-282894364625820825 The very first words are "iphone is a revolutionary product," instead of "the phone is a revolutionary product." In an attempt to illustrate this, replace every mention of the word iphone with Droid, and the sentence sounds odd. "Droid is a revolutionary product." "Droid has a great camera." "Let's take a look at what's new inside Droid." Why leave out the word "the" Even the text description below this video from Apple says "Watch Apple unveil iPad 2 at a special event" http://www.youtube.com/watch?v=qQG0XfU-bFs instead of "watch Apple unveil the ipad 2"