Apple and the word THE

Discussion in 'Community Discussion' started by svenn, Mar 5, 2011.

  1. svenn macrumors 6502

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    #1
    Just wondering if I'm crazy and the only one to notice this, or if others notice as well. During Jobs' keynotes, it seems like he will refer to the iphone and ipad without prefacing it with the word "the."

    I've noticed it in keynotes, but of course can't find good examples right now. However I have also noticed it in some commercials, such as
    http://www.youtube.com/watch?v=E6_wBITf7cc Nelson never says "the iphone does this and that;" he only says "iphone does this and that."
    http://video.google.com/videoplay?docid=-282894364625820825 The very first words are "iphone is a revolutionary product," instead of "the phone is a revolutionary product."

    In an attempt to illustrate this, replace every mention of the word iphone with Droid, and the sentence sounds odd. "Droid is a revolutionary product." "Droid has a great camera." "Let's take a look at what's new inside Droid." Why leave out the word "the" :confused:

    Even the text description below this video from Apple says "Watch Apple unveil iPad 2 at a special event" http://www.youtube.com/watch?v=qQG0XfU-bFs instead of "watch Apple unveil the ipad 2"
     
  2. lPHONE macrumors 6502a

    lPHONE

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    #2
    They say it to make it sound more like a person to give it life and character.

    Steve makes great products for Apple.
    The Steve makes great products at Apple.
     
  3. skunk macrumors G4

    skunk

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    #3
    It's an attempt to personalise the products. Apple have always done this. It seems to work, too.
     
  4. Melrose Suspended

    Melrose

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    #4
    Except, in this case, isn't Apple a collective noun?
     
  5. skunk macrumors G4

    skunk

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    #5
    Things is different this side of the pond. It's a "discretionary plural".
     
  6. Melrose Suspended

    Melrose

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    #6
    Oh. Right. Talk Wrong & Carry On. :D :p
     
  7. Gregg2 macrumors 603

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    #7
    And yet, few over there use any discretion. :p
     
  8. balamw Moderator

    balamw

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    #8
    Poor choice of example. What was Moto/Google's first wave of advertising?

    [​IMG]

    B
     
  9. skunk macrumors G4

    skunk

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    #9
    This is discreet. You want to see indiscreet? Careful what you wish for...
     
  10. Tomorrow macrumors 604

    Tomorrow

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    #10
    I'm surprised there aren't threads all over The MacRumors about this. Seems like The Steve Jobs can do no wrong in the eyes of some users, but others nitpick every little thing The he does.
     
  11. steve2112 macrumors 68040

    steve2112

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    #11
    Two peoples separated by a common language.
     
  12. Melrose Suspended

    Melrose

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    #12
    Like that Eddie Izzard skit..
     
  13. arkitect macrumors 601

    arkitect

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    #13
    Not George Bernard Shaw?
    I could have sworn…
     
  14. Melrose Suspended

    Melrose

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    #14
    I stand corrected. The first place I heard it was watching Eddie, but come to think of it he did say he was quoting someone else...

    Actually, he said, "Two countries separated by the Atlantic ocean." :D
     
  15. Sydde macrumors 68020

    Sydde

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    #15
    Is it because they have yet to figure out the correct pronunciation of "teh"?
     
  16. Tomorrow macrumors 604

    Tomorrow

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    I think "teh" should never be spoken; only written.
     
  17. steve2112 macrumors 68040

    steve2112

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    #17
    Yep, it's the classic smart-alec GBS. Oddly, I have seen it attributed to Winston Churchill or George Patton.
     
  18. skunk macrumors G4

    skunk

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    #18
    Attributed variously to Oscar Wilde, GBS and Dylan Thomas.
     
  19. 184550 Guest

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  20. arkitect macrumors 601

    arkitect

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    #20
    Well if he didn't, he probably should have. :)
    He did say just about everything else!
     
  21. Sydde macrumors 68020

    Sydde

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    #21
    Cupertino is in California. Apple's founders were born and raised there and still live there. The Californian language reserves "the" for identifying roads and highways, as in "the 5" (what we call "I-5") or "the 101". If identifying displaced Californians is important to you, this can be a handy tool.
     

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