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Original poster
Apr 12, 2001
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Apple has announced it will be opening an all-new retail store at Westfield Century City in Los Angeles, California later this year.

century-city-1-800x600.jpg
Apple's upcoming store at Century City

"We've got something special in store for you," says Apple. "Introducing the all-new Century City. Join us this fall."

Apple's plans to open a more spacious store at Century City were first revealed by MacRumors last month, as part of the company's ongoing efforts to modernize its chain of nearly 500 retail stores around the world.

century-city-2-800x600.jpg
Apple's upcoming store at Century City

Apple will be in a prime location at the center of the shopping mall, which is undergoing a $1 billion expansion and modernization. The new store will be opposite an upcoming Rolex watch store, according to a source familiar with the matter.

Apple's current store at Century City opened in June 2005 and has significantly less square footage. The larger store will provide the space needed to accommodate more products, increased customer traffic, and Today at Apple sessions.

apple-century-city-old.jpg
Apple's current store at Westfield Century City

The new store should also be based on Apple's latest retail design, including large glass doors, sequoia wood tables and shelves, a large video screen for Today at Apple sessions, and light boxes spanning the length of the ceiling.

All new Apple retail stores opened since September 2015 have been based on the updated design, including Apple's flagship Union Square location in San Francisco. Apple has also renovated over 40 existing stores with the newer look.

Apple has yet to provide a more specific date for the store's grand opening, but it appears it will be at least a few weeks from now, based on the lack of intermediate Today at Apple sessions on the store's calendar through at least October 17.

Article Link: Apple Announces All-New Store Opening at Century City in Los Angeles Later This Year
 
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EdT

macrumors 68020
Mar 11, 2007
2,030
1,725
Omaha, NE
Omaha just moved to a bigger location in the same mall that they've been in for years. Looks very similar to the picture here.
 

Populus

macrumors 68020
Aug 24, 2012
2,211
2,619
Valencia, Spain.
Now that I see that picture, I have to say I don't like the new stools on the Apple Stores. They are more unstable, and the wood, blank painted ones were iconic.
 

eroslws

macrumors 6502
Aug 18, 2011
383
550
Should be neat along with all the other Westfield Century City changes. The mall has been a dump during construction. Maybe they'll update Beverly Center next, it's in a similar situation (mall under heavy construction, Apple store is tiny, high traffic area, etc.).
 

puckhead193

macrumors G3
May 25, 2004
9,448
742
NY
the smithaven NY store was redone and moved. I don't like the new design. I feel like its more of a art piece then retail store.
 

Rojaaemon

macrumors 6502
Aug 27, 2016
293
448
Next opening: New Apple Store in Brobdingnag, aka Land of the Giants!

Screen Shot 2017-09-15 at 11.06.11 AM.jpg
 
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teejaysplace24

macrumors member
Apr 17, 2007
80
79
Los Angeles, California
No surprise here. Their current store in Century City is incredibly cramped and usually full. Not to mention that this is the closest Apple store to Beverly Hills and the entire shopping area has been undergoing a major renovation in order to appear more upscale. The last thing Apple wants to do is be the dingiest store in the place. Plus, two stores down is a brand new, much larger Microsoft Store. I'd imagine a significant amount of consumers, myself included, tended to visit both in sequence and, over all, it just wasn't a good look for Apple.
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Very cool. This is my main go-to Apple store since the Santa Monica promenade one gets crazy.
Although with this new re-design and the major update to this mall, this location would get nuts too.

Hopefully, this will reduce some of the SaMo traffic somewhat. Cause you're right — go in there at the wrong time and that store is absolutely bananas. You can barely hear yourself talking to the sales reps. It's an airplane hanger hosting a tech convention.
 

Doctor Q

Administrator
Staff member
No surprise here. Their current store in Century City is incredibly cramped and usually full. Not to mention that this is the closest Apple store to Beverly Hills and the entire shopping area has been undergoing a major renovation in order to appear more upscale. The last thing Apple wants to do is be the dingiest store in the place. Plus, two stores down is a brand new, much larger Microsoft Store. I'd imagine a significant amount of consumers, myself included, tended to visit both in sequence and, over all, it just wasn't a good look for Apple.
Depending on exactly where you are in Beverly Hills, either the Century City store or the Beverly Center store is closest. It may seem crazy that Apple has two retail stores less than 3 miles apart, and another store 7 miles away in Santa Monica, while some entire states have no Apple stores at all, but Apple puts them where the most business will be.

The Century City store gets a lot of business from media professionals, as well as the usual crowd of Apple consumer customers, potential customers, and curious tourists. The Microsoft store often had nobody inside other than the staff, but recently I see people in there more regularly. The new Apple Store will be a greater distance from the Microsoft store than the current store, but I don't consider either to have a more prime location. They are both on the ground floor, and which one you run into depends on where you park and which escalator you take.
 
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