Apple Announces New USDZ Augmented Reality File Format Coming in iOS 12

[MacRumors]

Apple today announced a new augmented reality file format called Universal Scene Description (USDZ) during its keynote event at WWDC in San Jose, California.

Apple explained that USDZ was developed alongside animation studio Pixar and is an open file format optimized for creating and sharing 3D Augmented Reality assets in a compact, single file. This means that the format is optimized for sharing AR objects in apps like Messages, Safari, and Mail, while retaining powerful graphics and animation features.

USDZ is based on Pixar's Universal Scene Description and makes it easy to experience AR nearly anywhere in iOS.

In conjunction with USDZ, Apple detailed a new feature called "Quick Look" for AR that allows users to place 3D objects into their real world surroundings "to see how something would work in a space.

Adobe VP Abhay Parasnis was introduced on stage during the keynote to confirm that it will have native support for Apple's new AR file format in its entire suite of Creative Cloud software applications, and will also be adding a new AR design app to CC with easy-to-use tools for creating new experiences.

Article Link: Apple Announces New USDZ Augmented Reality File Format Coming in iOS 12

 

[Dysnomia]

USDZ? That rolls off the tongue. Anyone have an idea what the (supposed) acronym means?

 

[blackboxxx]

USDZ? That rolls off the tongue. Anyone have an idea what the (supposed) acronym means?

My guess is Universal Scene Description, Zipped.

Disclaimer: I know nothing about AR or 3D file formats.

 

[alex00100]

Well, the problem is Adobe has no 3d apps, Autodesk is the king of that.

 

[ulyssesric]

USDZ ? U.S. dollar zombie ?

Where the heck is that “Z” coming from ?

 

[magicMac]

USDZ ? U.S. dollar zombie ?

Where the heck is that “Z” coming from ?

the Z means zip because USDZ file is a zip compressed archive. The rest I don't know. Can't get this to work with safari technology preview on the fender website, I guess apple had a special link for the fender website for the demo.