It's nothing new. Loads of online shops now offer video assistance when shopping and it's pretty damn useful. 🤷♂️ Don't understand people's caveman-like behaviour to just hate anything that's not what they're used to, lol.
Agree with @Unregistered 4U: "“I have no idea what this is, and I’d personally never use it anyway, but, it’s Apple, so I must hate it.”