Actually they do. It's more of a physiological impact and with Apple stock on a tear lately, the price is getting high enough to cause more casual investors not to buy; physiological impact.Bigheadache said:Hmmm, not sure why you guys think this is good news. Stock splits don't mean anything.
So, in theory, a stock split is good for the casual investor as the price is lower and it's great for current investors as they get more shares. Sure, the value at the time of split doesn't change but once the stock climbs back up, you'll be glad you owned the stock when it split.