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Apple Apparently Cancels Plans for Two New MacBooks

Wags said:
Ya. Apple could just update mba with few more items instead of another product. Not bring built from ground up so just trying to make something new using mostly existing device.
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Putting OLED screens on the existing laptops is not brain surgery.
It's so frustrating how they are dragging this out and trying to turn the whole thing into "reinventing the lineups", which is just code for "upward readjustment of price points".
 
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ibRckr said:
Tell me more about how Apple innovates..
All they do is cancel stuff, then serve us the same products every year all over again with the only difference being different number behind the “M” number.

So glad that Chinese brands are finding ways to make Apple accessories and things like airdrop work with their devices. That’s where the innovation is.
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AirDrop was introduced 15 years ago. If it wasn't for AirDrop (an Apple innovation) the Chinese OEMs and Android wouldn't have spent years figuring out how to replicate AirDrop's functionality.
 
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MacRumors said:


Apple has canceled plans for a foldable MacBook and a larger OLED MacBook Pro model, according to research firm Omdia.

M5-MacBook-Pro.jpg

In a new research note, Omdia said Apple has scrapped development of a large foldable MacBook that would have measured between 16.1 and 18 inches when unfolded. It was previously reported that this device had already slipped out of its original 2026 production window, with Omdia among the firms tracking it at the time, though under that earlier reporting it was generally described as a large-screened foldable iPad rather than a MacBook.

Apple has also apparently called off a separate, previously planned MacBook with an OLED display between 14.4 and 16.1 inches in size, which would have sat in its own tier between the standard MacBook Pro sizes and the canceled foldable. With both of those product lines scrapped, the 14.3 to 16.3 inch size range will seemingly remain exclusive to the MacBook Pro series going forward.

Omdia said Apple's broader strategy of bringing OLED displays to its entire iPad and MacBook lineup has not changed, but the company has reworked which products will get OLED and what specific OLED technology each one uses, a shift that lines up with the changes detailed in Apple's rumored 2026 and 2027 product roadmap.

As part of that same reshuffle, Apple is said to be adding a new 13.8 inch MacBook positioned between the LCD MacBook Air and the OLED MacBook Pro, using a new generation of OLED technology that includes an LTPO+ backplane, under-panel camera, and color-filter-on-encapsulation technology, among other features. That new 13.8 inch model appears to fill the gap in Apple's lineup that the now canceled 14.4 to 16.1 inch MacBook OLED would have occupied, positioned below the Pro rather than above it.

The 14.3- and 16.3-inch MacBook Pro OLED models, also referred to as the "MacBook Ultra," are expected to be announced in the second half of 2026 or early 2027. Omdia added that Apple will not discontinue the existing mini-LED MacBook Pro models in those sizes when the high-end OLED versions arrive, and the two display types are expected to sell in parallel for several years, with the mini-LED version likely continuing until at least 2028.

Article Link: Apple Apparently Cancels Plans for Two New MacBooks
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Why does Apple feel the need to constantly shift the sizes of screens in annoying tiny amounts? IE why go from 14 to 13.8 back to 14.3 then 14.X, then down to 14.Y etc etc..... this seems quite insane to me.
 
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MacRumors said:
…..

As part of that same reshuffle, Apple is said to be adding a new 13.8 inch MacBook positioned between the LCD MacBook Air and the OLED MacBook Pro, using a new generation of OLED technology that includes an LTPO+ backplane, under-panel camera, and color-filter-on-encapsulation technology, among other features. That new 13.8 inch model appears to fill the gap in Apple's lineup that the now canceled 14.4 to 16.1 inch MacBook OLED would have occupied, positioned below the Pro rather than above it.

The 14.3- and 16.3-inch MacBook Pro OLED models, also referred to as the "MacBook Ultra," are expected to be announced in the second half of 2026 or early 2027. Omdia added that Apple will not discontinue the existing mini-LED MacBook Pro models in those sizes when the high-end OLED versions arrive, and the two display types are expected to sell in parallel for several years, with the mini-LED version likely continuing until at least 2028.
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If Apple is committing to a partially redundant MBP line with two 14 and row 16 ( mini- LED + OLED ) the paragraph above seems a somewhat obtuse way of saying the MBA 15” gets swapped for a incremental size 13.8 to pair with 13.6 and run those in parallel for a while. Maybe 15 comes back after OLED goes to affordable mainstream.

Or Apple will just treat the 13.8 as a screen option for the the “13” and just not offer the option on the 15. The the extra 0.2” comes from smaller bezel could be same general chassis. There is more so no 15 OLED more so because the line up is already complex ( with substantial potential fratricide) .

Additionally, Apple selling the MBP in parallel until 2028 isn’t saying much if the MacBook Ultra doesn’t come until late Q1 2027. That maybe be Apple hoping that the RAM bubble subsides. I suspect they don’t what to sell in parallel , but more expensive screen coupled to more expensive RAM and NAND means will push MBU partiallly out of original planned target audience r
 
adomadosado said:
View attachment 2658298
How the mighty have fallen….
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Fallen??? That chart is almost completely devoid of context that Apple was in. Apple had at least an order of magnitude ( if not two ) smaller customers base in Mac product space. Here in 2026 Apple is pretty close to having a user base of 100M users. Back then the user base was closer to the single ( if not low single ) digit millions. Each year now Apple sells 20M Macs per year. So some 2x-5x higher number than the entire base back then. Per year.

Users have a diverse st of preferences ( people have similarities, but are also unique) . As sell to far more people Apple will have to sell to an incrementally more diverse group of people. Holding onto 4 boxes as rigid dogma as ignore the diversity of the customer base is just plain bad marketing strategy.


Apple added the Mac Neo about the same time they tossed the Mac Pro . So the number of Mac products isn’t 4 but it is still distinctly less than 10 . The price range that the product cover is also larger. If Neo went back to the ‘500’ range if memory/storage prices went back to what they were it would span $500 to $50,000 . That is a ai per broad range range to copper with just four products.

dell , HP , Lenovo have more desktop ( or laptop) models than Apple (6) has in their entire line up . even if went 6->7 that would still be true. Apple does say ‘no’ to a wide range of options.

For example the 15” screen is the dominate screen size in general PC laptop sales. The bulk are a different screen quality , but a larger number of people an anchored on that screen size now then when that chart was first rolled out. Apple introcing the MBA 15” makes lots of sense if want to appeal to a subset of those users and get them to switch .
completely ignoring that group just gets fewer Mac systems sold over the long term .

Blanching the fratricide inside the Mac product line up is harder , but avoiding it completely ( rigid dogma fashion ) squeezes out growth also.
 
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If prices go up and up - on iphone, macs, macbooks, then surely less people will buy those devices.
So profit might be ok for Apple, but share of the market no so much I guess... Surely some cheaper alternatives will gain momentum. Apple should lower their margins if they want to keep their share of the market?
 
71Games said:
... Apple should lower their margins if they want to keep their share of the market?
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That has never been the way that Apple operates. It's a standard economics trade-off: you can choose to sell more of a product at lower margins, as you're suggesting, or you can choose to sell fewer of that product at higher margins. All other factors being equal, Apple often chooses the latter -- and it appears that their bean counters (and shareholders) are happy with the results.
 
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It's the same route with tim cook all over again. Apple just give the same product every year even the chip now they not give us new upgrade only using new node imagine this company have same path like Huawei got sanctions this company not gonna survive.
 
mlayer said:
AirDrop was introduced 15 years ago. If it wasn't for AirDrop (an Apple innovation) the Chinese OEMs and Android wouldn't have spent years figuring out how to replicate AirDrop's functionality.
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And the REALLY awesome part is that the tech was made available by Apple YEARS ago. It’s built into the wireless standards as Apple offered it to the standards body. Wi-Fi Aware is heavily based on Apple’s AWDL.
 
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