Apple Appoints Bob Mansfield to Oversee Electric Vehicle Team

[Bone Ranger]

Except Scott was one of the reasons Bob retired. He un-retired when Scott was let go.

This is good. It's not like the current executive team is twiddling their thumbs looking for something to do. But it does make me wonder what the heck Dan Ricco does. You never hear of him leading or being involved in projects. He doesn't have the watch or the car, someone else runs the silicon team, the last few product intros came from Ive. And it's not like he's pushing out Mac updates. What does he do?

Agreed. Bob must have had friction with Scott so Scott was let go, is the way I saw it.
I've been wondering where Bob is and did think he was probably with the secret project.
Apple Board has approved around $10Billion last year so something big is happening.
Glad to hear Bob is on the job.

 

[Abazigal]

This is just not a good sign. In fact it's a very bad sign. But since they've sunk so much resources into the project already, I'm guessing they believe they have to see it through. Vehicles are just not an "Apple" thing. It fundamentally goes against everything about their feature/benefit philosophy. Can you imagine a car that most likely you won't be able to upgrade, easily repair, etc? You know, everything Apple is against? This reminds me of Season 4: Episode 4 of Battlestar Galactica when Starbuck shouted to Adama, "YOU"RE GOING THE WRONG WAY!".

My guess is that the rumored Apple Car will be more like what the Apple TV is to a normal TV. In short, Apple isn't so much making a car as they are making the brains behind the car. It will likely plug into any existing car to give it the technology necessary to qualify as a smart car.

 

[croco_dile]

This explains why the mac product line stopped innovating after 2012!
Put him but in the Mac team, they need him, back.

 

[JohnPhamlore]

An Apple car works in my opinion if it is the ultimate extension of what Tim Cook has been promoting for fully recyclable electronics: No more buying cars and holding them until they fall apart; instead, one has an Apple car subscription, and after one turns them in, they get refurbished to be sold to another market or recycled. All done with a massive supply chain in China of course.

The argument is the same as for computers and phones. Shorten the product lifecycle so that innovation in the product can be pushed to the public faster. Cars are going to have to innovate amazingly fast in the next few years to reach the future of driverless cars. And eventually they will not be owned by individuals.

 

[dan110]

Sounds like a very professionally opinion. Not at all like an internet nerd that confuses reading tech sites with living a real life.
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"YO WENT THE WRONG WAY!" is probably what your brain surgeon will say after a deep look inside...

"Can you imagine a car that most likely you won't be able to upgrade, easily repair, etc? You know, everything Apple is against?" it is the oppopsite you wanted to say, little superhero. Made my day.

Are you high or mildly retarded? LOL That's the most incongruous response I've seen on this messaging board.

 

[kemal]

The car needs to be seriously disrupted. I hope it can happen under Bob. But on second thought, Apple will proboaly make the perfect EV except the power switch will be held in with 50 pentalobe screws and the battery will be glued in.

 

[RichTeer]

Wow, this is actually pretty interesting news. Mansfield has been a real quiet star for Apple behind the scenes for years. If he gets so excited about asymmetrical fan blades in a Mac Pro, image what he'll do with an auto engine.

I hoping that any car that Apple is allegedly working on doesn't have an engine! The days of fossil-fueled cars are numbered, thankfully.
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An Apple car works in my opinion if it is the ultimate extension of what Tim Cook has been promoting for fully recyclable electronics: No more buying cars and holding them until they fall apart; instead, one has an Apple car subscription, and after one turns them in, they get refurbished to be sold to another market or recycled.

That situation is already here: it's called "leasing".