I suspect any new CEO will just be more of a shareholder-focused CEO then even Cook, and they will double-down on services revenue to the detriment of hardware and software updates. The Devil you know.
Cook was hand-picked by Jobs. The next CEO won't be.
In my opinion, cook did a great job in the beginning. Making Apple a profitable company with good growth perspectives.
Nowadays the landscape has changed. Competition is on par with Apple and on many fronts better than Apple. The time Apple could charge extra for their products, simply because they were better, are behind. It takes Apple too long to develop compelling new products. In a fast changing technology landscape you can’t rest on old successes but have constantly put enough R&D in your products to stay competitive.
The new Microsoft surface laptops are a good example. If there wasn’t a logo on the backside it would be a hard guess to tell if it was an Apple device or not. Competition copies the best. Apple was the best… but today it’s a stagnant, arrogant company who’s slow in every category.
Final Cut Pro was the standard but Apple didn’t came with new hardware for years. Now adobe premiere eats fcp for lunch.
The new to be introduced iPhone 16 will look the same as the iPhone 12,13,14,15. And will probably sell for the same premium price. Googles pixel pro will be a very reasonable alternative with all the bells and whistles, not to mention Chinese manufacturers.
Same for the iPhone SE. Last renewed in 2022 with no design change of the years before. It can’t compete with the competition at all. Three years no update for a phone??? 🤨
Apples Ai offerings show to me that they’ve just started. It wasn’t ready for developers during wwdc 2024 last June and most will be ready in 2025. That’s a whole year. I’ll bet the competition will offer the same if not better by then.
iMacs not seen a respectable upgrade in years and same for most Macs.
Come on Apple! You have the resources to be a technology leader! Act like one!
Developers and users you’re dependent on.