Apple as a chipmaker

Discussion in 'Apple, Inc and Tech Industry' started by auxplage, Nov 11, 2008.

  1. auxplage macrumors 6502

    Nov 11, 2004
    Virginia Beach
    This post is pure speculation on my part; thus, entertain me at your own risk.

    Also, I am sure this has been talked about on numerous occassions of which I was not aware (I do not frequent the forums like I used to); I apologize.

    So. . . since Apple has ~$25 billion sitting around, which generally is not good business practice (of course there are exceptions, but let's not talk about that now), one of the main ways I thought Apple might spend that money, at which they have already hinted, is processor development.

    I do not mean just one processor. I mean a whole slew of processors for Apple only.

    Think about it. Apple right now is so far ahead at the software level with regards to both the Mac and the iPhone. Nothing is holding them back regarding "their vision (whatever that may be)" except hardware, i.e., battery technology and processor/video card technology.

    If Apple made the perfect chip for their products, then the competition would be further behind than they already are.

    What I envision is the perfect chip for the iPhone - not the perfect chip for any other phone - just the iPhone, the perfect chip for the Macbook, Apple TV, etc.

    Clearly, hardware technology limits that which Apple wants to do, so they are going to do it themselves with a chip that draws the right amount of power while being powerful enough to do what they want for their products - not anyone else's. They have had bad experience with not only IBM/Motorola (PowerPC) but also apparently Intel.

    What do you think?
  2. NT1440 macrumors G4


    May 18, 2008
    well seeing as they just bought that chip making company......
  3. mysterytramp macrumors 65816


    Jul 17, 2008
    I'm not convinced the chip is the problem. I'll be old school on this one and hark back to something Andy Hertzfeld, I'm pretty sure, said well into the late 80s. When the Mac community was oohing and aahing the 68030, Hertzfeld proclaimed that programmers hadn't fully plumbed the 6502. He might have been just a tad facetious, but considering the advancements since in chip speed, cheap RAM and acres of storage, we could build a whole generation of software growth just by redeveloping current code.

  4. JNB macrumors 604


    Oct 7, 2004
    In a Hell predominately of my own making
    I don't see them doing this at the Mac CPU level. The switch to Intel took roughly five years of development, and we're not close to complete on the deployed units completely switched over yet.

    This is more likely for certain device classes, such as the iPhone or iPod, and new, as-yet unseen hardware.

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