This post is pure speculation on my part; thus, entertain me at your own risk. Also, I am sure this has been talked about on numerous occassions of which I was not aware (I do not frequent the forums like I used to); I apologize. So. . . since Apple has ~$25 billion sitting around, which generally is not good business practice (of course there are exceptions, but let's not talk about that now), one of the main ways I thought Apple might spend that money, at which they have already hinted, is processor development. I do not mean just one processor. I mean a whole slew of processors for Apple only. Think about it. Apple right now is so far ahead at the software level with regards to both the Mac and the iPhone. Nothing is holding them back regarding "their vision (whatever that may be)" except hardware, i.e., battery technology and processor/video card technology. If Apple made the perfect chip for their products, then the competition would be further behind than they already are. What I envision is the perfect chip for the iPhone - not the perfect chip for any other phone - just the iPhone, the perfect chip for the Macbook, Apple TV, etc. Clearly, hardware technology limits that which Apple wants to do, so they are going to do it themselves with a chip that draws the right amount of power while being powerful enough to do what they want for their products - not anyone else's. They have had bad experience with not only IBM/Motorola (PowerPC) but also apparently Intel. What do you think?