Apple as a SuperBrand [BBC]

Discussion in 'Apple, Inc and Tech Industry' started by harry20larry, May 17, 2011.

  1. harry20larry macrumors 6502a

    harry20larry

    Joined:
    Aug 14, 2008
    #1
    There's going to be an interesting documentary on BBC 3 later this week about super brands, with Apple at the forefront of this program. I read on article on BBC news and when the interviewer asked the arch bishop why people were so devoted to Apple, he said because its like religion to them. And turns out, he wasn't to wrong, an MRI scan showed how Apple thoughts gave off similar impulses to religious ones.
    Article is here:
    http://www.bbc.co.uk/news/business-13416598
    The show is:
    BBC Three, 2100 BST, Tuesday, 17 May
     
  2. eawmp1 macrumors 601

    eawmp1

    Joined:
    Feb 19, 2008
    Location:
    FL
    #2
  3. harry20larry thread starter macrumors 6502a

    harry20larry

    Joined:
    Aug 14, 2008
    #3
    The video in the article is also quite funny due to his lack of comprehension
     
  4. macquariumguy macrumors 6502a

    Joined:
    Jan 7, 2002
    Location:
    Sarasota FL
    #4
    Hopefully we won't start killing our daughters if they want to marry Windows users. :D
     

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