Apple Asks Developers to Refrain From Using Gold iPhone 5s Images in Marketing Materials

[Truffy]

For those cynical about the gold 5s...

...I was also, but now I think I might just be in the market for one, depending on how they look in the flesh, as it were.

 

[lobbyist]

Apple are such control freaks lol

Mind you, it takes one to recognize another 😛

 

[ladeer]

[deleted]

 

[AppleMark]

Apple Asks Developers to Refrain From Using Gold iPhone 5s Images in Marketing Materials

A little like walking down the street naked with your A$$ out, whilst insisting that nobody takes a photo until you decide to get dressed.

Don't make gold iPhones then..

 

[reden]

Maybe this is a sign they are going to discontinue the gold iPhone.

How I miss that downvote button.

 

[Böhme417]

Anybody who knows the iPhone 5S comes in gold yet doesn't know enough about iPhones to otherwise determine whether it's a 5S or an
older model.

I'm sure it's the case for plenty of people. The gold color confirms to those people that you have the latest and greatest iPhone, not a previous year's discounted model. The fact that you own a device that's so recent can also suggest that you update your phone regularly.

I am gong to somewhat disagree with this. I don't think the general public is as informed as you think. I have a black iPhone 5 was asked the other day if my phone was a 5 or 5S. I told them the easiest way to tell was the home button and if someone has a gold one. The reply I received was, "oh, I thought the they always came in gold" and "I didn't know the home button looks different." Mind you, this was a twenty-something and not someone you would think has been living under a rock.

 

[DanTSX]

Anybody who knows the iPhone 5S comes in gold yet doesn't know enough about iPhones to otherwise determine whether it's a 5S or an
older model.

I'm sure it's the case for plenty of people. The gold color confirms to those people that you have the latest and greatest iPhone, not a previous year's discounted model. The fact that you own a device that's so recent can also suggest that you update your phone regularly.

How aspirational!

Go out of your way to impress people that don't really matter, but notice the little edge of gold spay paint on your phone!

 

[pgiguere1]

How aspirational!

Go out of your way to impress people that don't really matter, but notice the little edge of gold spay paint on your phone!

There's a reason that famous Fight Club quote is still well known, 15 years after the movie. 😛

 

[DynaFXD]

Seriously. If they're smart, this "shortage" of those cheesy-looking gold ones is just a gimmick to drive demand and fake exclusivity.

Curious, have you actually seen one first-hand? Because I am looking at one now and at first I thought is was a silver one. The gold is so understated as to, well, not look like gold. Now, if by cheesy you mean Jarlsburg, then you might be close to accurate.

 

[JAT]

A whole hole. 😛

Finally something worth discussing in this thread.

How do we define a whole hole? You can always make it bigger. Does that mean there is no way for it to be whole?

 

[hafr]

Finally something worth discussing in this thread.

How do we define a whole hole? You can always make it bigger. Does that mean there is no way for it to be whole?

A hole is incomplete, a tunnel is a complete hole. The width of a hole doesn't come in to play here. A grave is more of a dent than a hole.

 

[JHankwitz]

Gold color reproduction

I would say the primary reason for this restriction is that the gold color is near impossible to accurately reproduce with cmyk inks on paper, and they are unable to do press checks for everyone that wants to use it. Good call on Apple's part to keep advertising of their products top notch. Matching grey and white using cmyk is no problem, so they need no special controls.

 

[curmudgeon32]

I guess you can say the same about Ferrari. Only making 3xx production cars instead of 3,xxx production cars. They want to keep as little on the street even though demand is there to make much more.

That would make sense if the "Ferrari" was just a Toyota in a different color.

 

[unplugme71]

That would make sense if the "Ferrari" was just a Toyota in a different color.

How so?

Just because the numbers are different, doesn't mean the percentage is.

 

[Gasu E.]

What sort of moron is going to see a gold coloured 5S as any more of a luxury item than say... a 'space grey' one?

Some friendly advice: don't ever consider a career in Marketing.🙂

 

[ShinySteelRobot]

What sort of moron is going to see a gold coloured 5S as any more of a luxury item than say... a 'space grey' one?

1) Kardashians
2) Rap stars

 

[ViperDesign]

You sure this isn't microsoft? Oh that's right it is apple. Only difference is there is no difference.

 

[djtech42]

If gold is included in developer marketing materials, it makes it seem like less of a luxury item and more commonplace.

 

[Truffy]

...I was also, but now I think I might just be in the market for one, depending on how they look in the flesh, as it were.

And now I have a 'gold' iPhone (although I prefer to call it 'brass'). If I were less good looking, with money, bigger feet and a vagina, I could be Paris Hilton.