Apple at NAB?

Don't worry about Apple's presence in April, I assure you they will have one (Including at NAB). This is not to say they are going to give a keynote at NAB or anything of the sort, because they won't. Just trust, wait, and see

 

Not surprising at all. How many decked-out G5s can you buy for the price of a single broadcast antenna with supporting electronics? How many licenses for Final Cut Pro HD can you buy for a single portable studio with satellite uplink? Even if each of Apple's products captured 100% of its market, the company would still be a very small player in the broadcast industry.

 

http://www.thinksecret.com/news/0503nab.html

Apple will be likely updating most of their Pro apps.

I expect them to have another huge booth. I'm really curious about this new Pro Audio app that TS mentions. There have been rumors from more than a few people in the music industry about Apple coming out with a new Digital Audio Workstation. Yes they have Logic Express and Pro but word is they've been working on this app since before they acquired Emagic.

I'm excited for Final Cut Pro and Shake. These too apps should see some very nice updates. Motion will probably move to 1.5 or version 2.0. I wouldn't be suprised to see a new video app as well.

Tiger is going to be the foundation for these new application revisoins and we should see the integration between all the apps continue to improve. In a few years Apple will have one hell of a video workflow for prosumers and professionals.

 

Apple is mentioned on the NAB web site here.

They have plenty of booth space apparently.