Apple Attracting Indies to iTunes Movies

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NYTimes reports on Apple's efforts to bring more content and visibility to the Movie section of the iTunes Store.

On November 20th, iTunes will serve as the exclusive launch for the independent film "Purple Violets" directed by Edward Burns. This is the first time that a feature film will make its commercial debut on iTunes.

In late September, iTunes also distributed a free 13-minute short "Hotel Chevalier" as a promotional vehicle for the film "Darjeeling Limited".

Apple's iTunes movie segment has seen some success but still houses less than 1,000 titles. Movie studios have reportedly been reluctant to provide additional content due to disagreements in pricing and digital rights management.

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Grimace

macrumors 68040
Feb 17, 2003
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with Hamburglar.
What a fantastic move -- hopefully iTunes will really become a full-service online media hub for new and established talent!
 
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Squonk

macrumors 65816
Mar 15, 2005
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Hey :apple:! Bring more movie titles to your store and that will push me over the top to purchase an :apple:TV. And while you are at it, include HD movies with full surround sound. And allow the :apple:TV to handle HD and surround.

Seriously, more movies to choose from is a great thing!
 
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mkrishnan

Moderator emeritus
Jan 9, 2004
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I read this on NYT this morning also. Good news for Apple. Although... I actually would really like to see this movie, although I don't suspect I'll want to *own* it. So hopefully houses that do this still release DVDs so that I can rent it! :p
 
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Blue Velvet

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Jul 4, 2004
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Movie studios have reportedly been reluctant to provide additional content due to disagreements in pricing and digital rights management.
Fairplay needs an overhaul/expansion to cope with what consumers want from films and videos... streaming and rental. The model is not the same as music.
 
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ejbenjamin

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Mar 21, 2005
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Movie studios have reportedly been reluctant to provide additional content due to disagreements in pricing and digital rights management.
Translation: Movie studios want to charge more for digital content than for physical media, while allowing customers to do less with it.

No thanks!

For the movie store to really work, the prices have to be better. And, like everyone else, I want HD (and I'd certainly pay a premium for that).
 
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lazyrighteye

macrumors 68000
Jan 16, 2002
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I actually think iTS is the perfect distribution model for indie films (music too).
Currently, it is near impossible to get your stuff made - let alone out to your audience. This option offers an easier distribution model (than the traditional method) that comes with an established user base.
In the end, the most important part of the creative process is getting your message out to the masses. And this looks to help the little guy/gal do so - which is good.

Now as far as subscription v. purchase, HD & surround... that's another story.
 
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cuestakid

macrumors 68000
Jun 14, 2006
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I would like to propose a test for the movie studios-if you are soo worried about someone being able to strip the DRM from these movies, prove that its possible because as far as I know, it is nearly impossible to do so and so far no one has been able to do it.

so if you can prove it can be done, then I will understand your argument but if you can't prove it can be done, then shut up and give us your movies!
 
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chicagostars

macrumors regular
Sep 5, 2007
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Chicago, IL
true indeed

I actually think iTS is the perfect distribution model for indie films (music too).
Currently, it is near impossible to get your stuff made - let alone out to your audience. This option offers an easier distribution model (than the traditional method) that comes with an established user base.
In the end, the most important part of the creative process is getting your message out to the masses. And this looks to help the little guy/gal do so - which is good.

Now as far as subscription v. purchase, HD & surround... that's another story.
I agree, this is a great way for indepedents to get out there and have their movies available to a larger audience. The major studios are absent unless they smell a definite financial incentive and doing the festival circuit, while important, can be a drain on filmmakers. Hopefully this can provide some revenue for the small filmmakers to strive in their trade.

Matters of technical quality (HD, Suuround, etc.) should hopefully become a non-issue in the near future as the advances we seek become the norm.

Anyone want to buy a VCR? :)
 
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foidulus

macrumors 6502a
Jan 15, 2007
904
1
Will they finally get

"An Inconvenient Truth" on their store? I mean, I want to buy the film, but having to go burn fossil fuels to go get a disc made out of the byproducts of refining those fossil fuels seems a bit counterproductive. Esp. considering Al Gore is friggin' on Apples board!
 
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RedTomato

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Mar 4, 2005
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.. London ..
I would like to propose a test for the movie studios-if you are soo worried about someone being able to strip the DRM from these movies, prove that its possible because as far as I know, it is nearly impossible to do so and so far no one has been able to do it.

so if you can prove it can be done, then I will understand your argument but if you can't prove it can be done, then shut up and give us your movies!
Er mate, I think you have the arguement the wrong way round there. As far as I know, it is nearly impossible to enforce DRM on movies / audio. There's plenty of theory behind that too.

Basically, if it can be seen or heard, then it can be copied. Every DRM system in the last 50 years has usually been broken within a few weeks of release. That's one of the key issues behind the current global debate over copyright and revenue models.
 
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samuraikiss

macrumors regular
Oct 17, 2007
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Washington, DC
I actually would really like to see this movie, although I don't suspect I'll want to *own* it. So hopefully houses that do this still release DVDs so that I can rent it! :p
I agree completely! Although if it's less expensive to purchase in the iTunes store, I might buy it instead of renting it. I'm such a discriminating movie connoisseur, I know.
 
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mikeinternet

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Nov 1, 2006
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Oaklnad, CA
In late September, iTunes also distributed a free 13-minute short "Hotel Chevalier" as a promotional vehicle for the film "Darjeeling Limited".
Is this still available? I dug Darjeeling Limited. Wes Anderson rocks.
...
On another note, they should make it easier for independent film makers as well as musicians to add their stuff to itunes. And give them the option to give it away for free.
 
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pagansoul

macrumors 65816
Aug 10, 2006
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Earth
Is this still available? I dug Darjeeling Limited. Wes Anderson rocks.
...
On another note, they should make it easier for independent film makers as well as musicians to add their stuff to itunes. And give them the option to give it away for free.
Yes, Hotel Chevalier is still free. I just downloaded it for free off iTunes last night. Go to the Short Film section.
 
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rockosmodurnlif

macrumors 65816
Apr 21, 2007
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New York, NY
Probably unrelated but before I add any movies to iTunes, I need to separate the movie and audio folders. I can do without keeping my movies on my hard drive but I do want my music there.

And are these hi-def movies or dvd quality?
 
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Jetson

macrumors 6502a
Oct 5, 2003
577
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I like the idea of more digital movies/videos being made available.

High def is the way to go, but an offering of different levels of definition would be great, in order to suit the connectivity or storage capacity of different customers.

When it come to the issue of DRM and copyright protection, I think that content holders are really far too greedy. For instance, I really chafe at having to sit through 2 minutes of obnoxious FBI/Interpol etc. warnings telling us that we will go to jail if we copy the program. On DVDs they even have the nerve to lock our DVD player so that we can't fast forward, skip or even stop the DVD! It's incredibly annoying to be treated like a potential criminal before watching each movie. Movie execs, GET OVER YOURSELVES! Stop wasting our time, disrespecting and insulting us. Most people watching a movie have ALREADY purchased it, and anyone interested in illegal copying are not going to be disuaded in the least by your stupid warnings. At least have the courtesy to put the warnings at the end of the program.

Sorry, I had to vent a bit about this aspect of the entertainment culture that should have fallen by the wayside LONG AGO.
 
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mikeinternet

macrumors 6502a
Nov 1, 2006
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0
Oaklnad, CA
Probably unrelated but before I add any movies to iTunes, I need to separate the movie and audio folders. I can do without keeping my movies on my hard drive but I do want my music there.
I don't think you can. But I wish you could use more than one music folder. At least be able to allocate music to one place and video to another.

This particularly sucks for me, since my 500 gig drive is almost full and seeing as how itunes will only look in one spot i'll need to shell out for something bigger than that.
 
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S Paris

macrumors newbie
Oct 23, 2007
2
0
longer than shorts

this is excellent news for indies but like so many other places, the focus appears to be on shorts: my company has a feature length film we've been trying to sell through the iTS for months without success.
 
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