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To me iFixIt wanted to be the first to talk about the new AppleTV device! Then they acted surprised Apple did this to them for violating the NDA. They couldn't wait a week or two when it finally came out on the first day! So they needed to be slapped! However I think pulling their app was just a step to far !
 
Are you serious? You really think someone at Apple right now isn't considering a change to the developer program to keep this from happening again? It can affect everyone. Maybe not today, but possibly at some point.
Keep what from happening? There's no one at Apple that can stop anyone from disassembling their products. There are obvious repercussions if you do - as iFixit knew and found out. Otherwise, I stand by my statement, it's an isolated incident.
 
I'm actually curious--is it possible for such a precedent to actually hinder or prevent enforcement of future contracts? That is, if you try to sue someone, and they point out you ignored it when someone else did exactly the same thing in the past, does that bolster you case in a legal sense?

Thats a good point, I didn't think of precedent. But I think Apple could have gone with a cease and desist/stern warning letter rather than banishment from the realm
 
Now let's all open our iDevices and get banned by AAPL!
We don't even OWN what we buy from them, THEY own it !
 
I think Apple is totally irrational about these things. They revealed hardware not software secrets. People have a right to know what's in the hardware they buy. Apple isn't forthcoming about jack squat most of the time. Besides, someone else would have done it a few days later at most. And people wonder why there is no Amazon Prime video viewer for AppleTV. I thought maybe it was Amazon trying to corner the market, but then I realized Apple is the ONLY one who DOESN'T have one so maybe someone at Amazon implied Mr. Cook has no fashion sense or something and set him off to ban Amazon Apps from AppleTV. It sounds way more plausible to me given the unreasonable behaviors of Apple over the years.
And people just have to know about this weeks before the hardware actually is available for sale? No. Had iFixit waited and posted the teardown the day TV went on sale nothing would have happened.
 
And people just have to know about this weeks before the hardware actually is available for sale? No. Had iFixit waited and posted the teardown the day TV went on sale nothing would have happened.

Yes, they sinned and must be punished! :confused:
 
Thats a good point, I didn't think of precedent. But I think Apple could have gone with a cease and desist/stern warning letter rather than banishment from the realm
A C&D wouldn't make any sense at all, though--the entire reason OWC was unable to publish this information was their developer contract. That contract explicitly and unambiguously says that if you publish anything about pre-release hardware or software, your contract is immediately terminated. So if Apple says "stop doing this, you've violated your developer contract", they are already saying that the contract is terminated.

The contract doesn't technically terminate until Apple notifies you, but the way it's worded you terminate the contract when you publish something considered confidential, not Apple.

Apple could have issued them a warning and told them to take it down or risk having their contract terminated, but again--if Apple was saying that it violated the agreement, they are by the letter of the contract confirming that iFixIt already terminated the contract.

Obviously you can theoretically do anything you want, but when it comes to contract law and when you're a big enough company to have multiple lawyers on staff, it doesn't make sense and sets a bad precedent to say "You did something that instantly terminates this contract, so please stop doing it or else we will terminate this contract."

Now, the contract also gives Apple the opportunity to sue someone--for substantial damages--for publishing confidential information. Which they haven't thus far. In fact, they haven't to our knowledge even asked them to remove the information.

Now let's all open our iDevices and get banned by AAPL!
We don't even OWN what we buy from them, THEY own it !
I really hope this was intended as snark about the uninformed overreactions to this.

If not... did you actually even read the article or what happened? The part where iFixIt signed a developer contract that said "If we give you prerelease hardware and you publish anything about it, this contract is terminated", and then iFixIt got prerelease hardware from Apple (effectively given to them--there's a $1 credit check, but that's it), did a teardown and published it and explicitly said "we're not allowed to, but it's worth the risk", and got that same contract terminated?

Whether you think Apple should let things like this slide or not, and whether you think Apple should just remove this clause from the contract or not, it's not in dispute at all that this was because it was prerelease hardware provided to a developer through a contract that expressly forbids publishing information about prerelease hardware. iFixIt had done teardowns of dozens (hundreds?) of pieces of Apple hardware purchased through regular channels, and Apple doesn't (and isn't legally allowed to) care.

Anyone who thinks companies other than Apple that provide unreleased products to testers or journalists in advance of public release don't also include an NDA and/or embargo on being able to publish information about it must have absolutely no idea how these things work.
 
Now let's all open our iDevices and get banned by AAPL!
We don't even OWN what we buy from them, THEY own it !
Except that you didn't sign a contract explicitly barring such an act, and it does run counter to the intent of the developer programme. If I paid for an iPhone out of my own pocket, it's my right to bend it and post the video on Youtube, and there's nothing Apple can do to me. But if Apple loaned one to me (or sold me one at a token $1) with the implicit understanding that it be used for the sole purpose of testing apps and nothing more, then yes, such a move would be grossly inappropriate, contract or no contract.

Apple issues these Apple TVs to developers so they have early access to the hardware and can use them to create apps for the ecosystem. Tearing one down means that is one less Apple TV that could have gone to another developer who arguably needed it even more.

At the end of the day, iFixit knew the rules, they still chose to violate them anyways, they deserve whatever penalties Apple layers on them. Worse, iFixit is also spoiling the market for the rest of the genuine app developers, because who knows what other more restrictive and onerous regulations Apple might implement to avoid this sort of incident from happening ever again?
 
You do realize that iFixit is a major contributor to Apple's success, right?

iFixit has contributed nothing to the success of Apple. The majority of people don't care whats inside of its product. All they care about is how well it works. In fact, iFixit rides on the coattails of Apples success to survive.
 
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