I don't mind having another option; not the point. What matters is that Apple had the nerve to design such crap and then price said crap at such a ridiculous price. On top of that Apple didn't even have to release a battery case. There is no shortage of battery cases on the market today. This product hurts my respect in Apple; much more than the Apple Watch. They better design the crap out of the iPhone 7 and don't let the moron who designed the case touch it.
I guess you missed / disregarded all the people above you in the thread who say that despite thinking like that originally, they actually really like it after handling it or buying one themselves?