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There is no doubt US $ gains affects those of us not based in the US.

Perhaps it wasn't the best time for Apple to up their pricing almost across the board.

What happened to the rumoured "cheap" Mac Air? We now have three all quite expensive laptops to choose from. 5 years ago (when the Aussie dollar was around the parity mark) we could pick up an 11" MacAir for $999. Now we are staring down almost double that for the 13" model. They killed the 11" so there was a market for the 12" (which anyone knows is good portable option apart from the single USB-C port). Two would have probably nailed it. Now it sits as a weird "who would want it?" leftover. Buy the new MacAir.

Apple bit the bullet with the cheapest iPad getting pencil support. Is a new incompatible pencil enough to spend double? Guess we will see soon enough. I've had many iPads including last years 12.9" Pro. It's great for reading magazine. But the added keyboard never felt right. The new folio addresses the lack of back cover issue. If the keys are the same, I would suggest new purchasers wait for third party solutions that should come. Surely can't be too hard to improve on Apple's offering. The relocated connector now makes sense - couldn't have the comms port along the long edge when you want a dual tiltable screen (well you could if they imbedded them in the covers magnetic area attach area in the two positions).

Very little advertised about USB-C and what it can do. Can the iPad Prod now output to a screen? How? The adapter for USB-C video doesn't state it's compatible. Adding video out could really mean this expensive, MacBook Pro performance rival could be the desk/portable that can do it all for many people. But then it would risk cutting MacBook sales if software is ported (like Photoshop). No wonder they are so reluctant to add mouse support. Doing so would really shake things up.

Apple not updating Mac Mini for 4 years was ridiculous. "Oh we aren't selling any so why update them?". It's like the iPod. So over-priced for the storage options no-one wants to buy one. There are times a non-phone music/games device would have been perfect. I now have an old Plus phone I can use for that purpose and without a SIM card, the battery life is awesome. If Apple had been serious about mobile gaming, they could have taken on Nintendo with a larger screen iPod.

I still can't see a need for an Apple TV. I try. They look good. But what do they really bring that a cheap Prime or Chromecast device doesn't?

Apple products have all lasted so much longer than cheap PCs or Android devices. The software updates have kept coming to keep them relevant if not bleeding edge. The gated garden of security does work.

But there are times I just wish Apple wasn't so arrogant and refusing to make products people want. It's a large company with huge cash piles. Great. You're doing some things right. Remember Microsoft was also once like that.

Apple's Mac/hardware sales percentage might be higher if products were updated yearly even if it was just to the latest chipsets and memory prices. We don't need a huge makeover every year or two. Just update the underlying tech to today's standards. How Apple continued to advertised a Mac Mini with "5th Generation chip" beggars belief. That just says laziness and duping less knowledgeable customers. Are we to wait another four years before they update their new Space Grey model next?
 
The cost/value ratio has gone too far. They have inflated their prices to an extreme that a lot of people can't justify the expense.

I normally upgrade at the end of every 2 years when contracts expire, but I won't be this time out. My current phone is fine, and while the features of the XS are nice, the price is beyond what I am willing to pay at the moment (I'm a student so don't want to have to work extra hours to cover the extra expense), the alternative in the XR is not a large enough upgrade to shift me to buy. I'm sure I'm not the only one who is making these evaluations.
 
Another flat quarter for India. But another excuse this time.

Tim is bullish but that doesn't change whether consumers can afford the iPhone there.

Where did the post mention India’s quarterly figures?
 
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Is good for Europeans to invest in US stocks when US dollar grows stronger because even if the stocks don’t move then the currency conversion gives a profit when convert back to European currency.
 
I'm glad to see most people in this thread in agreement that Apple's pricing has become ridiculous.

I did buy this year, but not the XS Max. Got the XR instead for the wife. XS Max with more than 64 GB is stupid expensive.
 
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Summary: Obsfucation

Perhaps we've seen peak .

Indeed they are obscuring the data, but I think that has more to do with investor perception than anything else. If investors see something like XS sales numbers being only half the XRs, that would negatively impact the stock; even if the overall revenue is actually up and beats. Emotional investors would take that as some sign that Apple is doomed. Similarly if there's an influx of iPhone 7 sales in India, then XR or 8 sales might be perceived as relatively weak. There's so many products being carried simultaneously that breaking out the details no longer benefits.

Apple is carrying a record number of products simultaneously, and I think they need to re-focus. 7, 7 Plus, 8, 8 Plus, XR, XS, XS Max (all in multiple storage sizes) ... they're trying too hard to meet the low-end, and justify the higher high-end. By having the $450 iPhone 7 in their lineup, and various other price points in between they're accommodating those that think the higher high end is too expensive. They should have either dropped the 7, and if their desire to get a foothold in India is so strong ... they should've done that while also taking less profit on the 8, for the sake of getting people into the ecosystem. They would offset the lower profit margin by volume, service revenue, and created a better perception in India for people perceiving that Apple is trying to sell them a 2 year old phone. if Apple sold last year's phone at a lower price, people would be on that like white on rice.
 
Indeed they are obscuring the data, but I think that has more to do with investor perception than anything else. If investors see something like XS sales numbers being only half the XRs, that would negatively impact the stock; even if the overall revenue is actually up and beats. Emotional investors would take that as some sign that Apple is doomed. Similarly if there's an influx of iPhone 7 sales in India, XR sales or 8 sales might be perceived as relatively weak. There's so many products being carried simultaneously that breaking out the details no longer benefits.
Apple didn't spell out the unit sales for individual iPhone models before either.
 
Fair to say Forex isn't Apple's fault, but it's certainly it's problem. If you're pumping up USD prices while currencies are falling against USD you can't complain that people are buying less after being hit with a double whammy increase.
 
Where did the post mention India’s quarterly figures?

You shouldn't participate in a thread when you have no idea about the topic.

Tim Cook:

"In some cases that resulted in us raising prices and those markets are not growing the way we would like to see. To give you a perspective of some detail, our business in India in Q4 was flat. Obviously we would like to see that be a huge growth. Brazil was down somewhat compared to the previous year. And so I think or at least the way that I see these is each one of the emerging markets has a bit of a different story and I don't see it as some sort of issue that is common between those for the most part. In relation to China specifically, I I would not put China in that category. Our business in China was very strong last quarter — we grew 16 percent, which we're very happy with. iPhone, in particular, was very strong double-digit growth there."
 
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Good, people are finally waking up and saying NO to the high rip off prices. Alot of good phones out these days, you can get a OnePlus for like half the price of a iPhone or Galaxy and they are just as good.
 
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Apple: it’s everyone else’s fault! They’re also now admitting they don’t care about the number of products they sell (i.e. how many people can access them) only profit. This has been the case for while, but it’s telling that they now openly admit as such.

I used to visit this website multiple times per day but now is the second or third time in two weeks despite this hardware event. Such is my waning interest in Apple these days.

What even is the difference between the MacBook and MacBook Air now? Oh the MacBook is the lighter one? That’s not at all confusing! At least the Mini finally got an update, but they didn’t even bother to redesign the case after how many years?
 
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Umm, given the massively over inflated prices, the fact that their designs are literally just copies of Samsung, Microsoft, etc. lately, except taking out some of the good parts, why should Apple be surprised sales are down?
 
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Apple didn't spell out the unit sales for individual iPhone models before either.

I know, it was a hypothetical example to reflect the problem. Thought "something like" would've made that clearer. Probably should've conveyed it more directly across categories, but I thought that too abstract / problematic. As the problem with units, isn't just a number of items being sold being low issue, it's a category contrast issue also. My bad.
 
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This is the first two year period where I don't buy a new iPhone right away since I got my first iPhone 4 in 2010.

2010, iPhone 4
2012, iPhone 5
2014, iPhone 6
2016, iPhone 7 Plus
2018.... nothing.

That's a hell of a streak to break. And it's because even though I can AFFORD a phone this year? It doesn't feel like enough "better for the buck" to upgrade.

EDIT: I notice I have a lot of kindred spirits in this thread who also broke a similar upgrade train. It's no wonder unit sales are down!
 
I never complained too much about apple pricing as I clearly saw value in their product. but now even I have to say that I am reluctant to pay the premium for their lineup. I feel like price/value ratio increased to the point that it is not worth the asking price any more. And that come from person with significant disposable income and fully submerged in Apple ecosystem...
It's called being smart. People don't get wealthy by wasting their money on $1000 plus phones, its all about being wise and prudent with your spending and not being taken for a sucker.
 
This is the first year in a long time where I won’t buy an iPhone or iPad. I decided to stop buying for the sake of having the newest toys and put more thought into it. And I didn’t see anything that my iPhone X or iPad Pro 9.7 were lacking that justified buying replacements that were more even expensive.

Kudos to Apple for continuing to have great success, but what used to be automatic purchases for me have become decisions to pass because of the ever increasing prices. And it sounds like I’m not alone.
 
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They won’t report unit sales but instead just revenue. That’s because unit sales will be down because they are so expensive however that will still make revenue look good. SMH ‍
 
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"issues with supply/demand balance" - meaning high prices
"and weakness in emerging markets" - meaning high prices.
[doublepost=1541115844][/doublepost]
As I type, Apple has lost $100 BILLION in pre-market trading. Apple will have to sell twice as many of everything to get that value back.

They will probably prefer to double the prices instead.
 
There is no doubt US $ gains affects those of us not based in the US.

Perhaps it wasn't the best time for Apple to up their pricing almost across the board.

What happened to the rumoured "cheap" Mac Air? We now have three all quite expensive laptops to choose from. 5 years ago (when the Aussie dollar was around the parity mark) we could pick up an 11" MacAir for $999. Now we are staring down almost double that for the 13" model. They killed the 11" so there was a market for the 12" (which anyone knows is good portable option apart from the single USB-C port). Two would have probably nailed it. Now it sits as a weird "who would want it?" leftover. Buy the new MacAir.

Apple bit the bullet with the cheapest iPad getting pencil support. Is a new incompatible pencil enough to spend double? Guess we will see soon enough. I've had many iPads including last years 12.9" Pro. It's great for reading magazine. But the added keyboard never felt right. The new folio addresses the lack of back cover issue. If the keys are the same, I would suggest new purchasers wait for third party solutions that should come. Surely can't be too hard to improve on Apple's offering. The relocated connector now makes sense - couldn't have the comms port along the long edge when you want a dual tiltable screen (well you could if they imbedded them in the covers magnetic area attach area in the two positions).

Very little advertised about USB-C and what it can do. Can the iPad Prod now output to a screen? How? The adapter for USB-C video doesn't state it's compatible. Adding video out could really mean this expensive, MacBook Pro performance rival could be the desk/portable that can do it all for many people. But then it would risk cutting MacBook sales if software is ported (like Photoshop). No wonder they are so reluctant to add mouse support. Doing so would really shake things up.

Apple not updating Mac Mini for 4 years was ridiculous. "Oh we aren't selling any so why update them?". It's like the iPod. So over-priced for the storage options no-one wants to buy one. There are times a non-phone music/games device would have been perfect. I now have an old Plus phone I can use for that purpose and without a SIM card, the battery life is awesome. If Apple had been serious about mobile gaming, they could have taken on Nintendo with a larger screen iPod.

I still can't see a need for an Apple TV. I try. They look good. But what do they really bring that a cheap Prime or Chromecast device doesn't?

Apple products have all lasted so much longer than cheap PCs or Android devices. The software updates have kept coming to keep them relevant if not bleeding edge. The gated garden of security does work.

But there are times I just wish Apple wasn't so arrogant and refusing to make products people want. It's a large company with huge cash piles. Great. You're doing some things right. Remember Microsoft was also once like that.

Apple's Mac/hardware sales percentage might be higher if products were updated yearly even if it was just to the latest chipsets and memory prices. We don't need a huge makeover every year or two. Just update the underlying tech to today's standards. How Apple continued to advertised a Mac Mini with "5th Generation chip" beggars belief. That just says laziness and duping less knowledgeable customers. Are we to wait another four years before they update their new Space Grey model next?


apple tv the remote does volume control for the TV. Fire TV doesn't
 
The overpriced new widgets they introduced on Tuesday aren't going to help those numbers. As long as Apple keeps jacking up the prices of these gadgets without any significant innovation, people aren't going to keep buying them in the numbers they used to.

It appears Apple suffers from a bit of Trump-ism...they can't just state the truth and instead blame everyone and everything else and when their numbers look bad, they change how they're going to present them going forward so as to not be transparent.
 
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