Apple Blog iMore Shutting Down: 'One More Thing… Goodbye'

[MacRumors]

Apple-focused publication iMore on Wednesday sadly announced that it will no longer be publishing new content on its website. Existing content published by the website will remain available indefinitely, it said.

"iMore leaves the stage at a pivotal crossroads for online publishing, where the battle for readers' time and attention is more demanding than ever before, and the aforementioned AI advances and search discovery methods further complicate the playing field," wrote iMore's final editor-in-chief Gerald Lynch, in a farewell blog post.

iMore is the second well-known technology website owned by Future PLC to be shuttered in as many months, following AnandTech in August. In a financial disclosure today, the company announced that it is closing a "number of non-core or low to no growth assets," including a "small number of print and digital brands."

Future PLC also owns Android Central, TechRadar, Tom's Guide, Windows Central, and more.

iMore's History

The website that eventually became iMore has operated under various names for over 17 years. The site originally launched as PhoneDifferent.com in 2007, merged with and took the name of TheiPhoneBlog.com in 2008, and abbreviated its domain name to TiPb.com in 2010. In 2012, the website rebranded as iMore.

iMore has been home to a number of well-known technology journalists over the years, including Dieter Bohn, Rene Ritchie, Serenity Caldwell, and many others. Bohn went on to become a founding member of The Verge in 2011, and he now works at Google. Ritchie left iMore in 2020 after 12 years at the website, and he now works for YouTube. Caldwell worked for iMore between 2014 and 2018, and she now works at Apple.

Ritchie was an especially prominent voice at iMore, having published numerous op-eds about Apple products over his years at the website.

iMore had a dedicated team of writers in more recent years, including Lynch, Lory Gil, Stephen Warwick, Joe Wituschek, Oliver Haslam, Tammy Rogers, John-Anthony Disotto, Daryl Baxter, James Bentley, Karen Freeman, and others.

From one Apple blog to another, we wish the iMore team past and present all the best.

Article Link: Apple Blog iMore Shutting Down: 'One More Thing… Goodbye'

 

[vegetassj4]

KISS: iLess is iMore

 

[AppleTO]

TBH, I've never even heard of them until now.

 

[WarmWinterHat]

I've been aware of that site for years, but can't think of a time I visited.

 

[DunedinD]

Future PLC also owns Android Central, TechRadar, Tom's Guide, Windows Central, and more.

It owns too many tech journalism brands after years of acquiring direct rivals on newsstands and indirect online, pretty much dominating coverage of some interests as a result.

 

[Jxdawg]

Was never a regular of the site. Between this and Toucharcade shutting down its a sad day to be a journalist.

 

[jblank]

That's sad. I truly hope everyone employed there will find quick and fulfilling employment and have happiness in life.

 

[bluedoggiant]

Sad, they’ve had a few helpful guides in the past.

 

[nylonsteel]

never even heard of them

 

[grantishere]

These tech journalism websites will not be around forever. Tech companies die down. People get uninterested.

 

[jonnyb098]

They went downhill after Renee Ritchie left. I used to be a huge fan

 

[flottenheimer]

Journalism as we know it is crashing.
Best of luck to all involved.

 

[Rayansb]

never even heard of them

 

[phgreer]

I heard a lot about it one Mac related podcasts like MacBreak Weekly, etc. but was never a regular visitor. I may have visited as stories appeared in news feeds but never remember most of the time the source.

 

[spaxxedout]

Glad the archives will be available, and of course they have years of solid content in common crawl, so our LLM’s will have a little Apple fanboy in them 😉

 

[vertsix]

MacRumors has always been better IMO but it's still sad to see the downfall of another journalistic-focused site. Sad to see. Wish them the best.

 

[anthonymoody]

TIL that I totally forgot about iMore at some point.

 

[SantaFeNM]

And naive me thought Tom owned Tom's Guide. 🤷‍♂️

 

[loopy123]

I predict the next well known Apple site to go dark will be AppleInsider. Their content has gone downhill lately and they have been resorting to click-bait headlines. Their reviews are becoming "spec-battles" as it is clear they do not actually have hardware in their hands.

 

[krakenrelease]

I've seen a few how to guides over the years, but never read their content. Tom's Guide and Windows Central were big for windows, wonder why they weren't more dominant with Apple products.

 

[krakenrelease]

I predict the next well known Apple site to go dark will be AppleInsider. Their content has gone downhill lately and they have been resorting to click-bait headlines. Their reviews are becoming "spec-battles" as it is clear they do not actually have hardware in their hands.

I doubt that. I think they have good content. They often have articles out before MacRumors. MacRumors has much better forum and comments section though.

 

[Crzyrio]

That is too bad! They were one of the few websites that had a decent comparison and reviews of HomeKit devices.

 

[Scotty_Trees]

Honestly, that site died many years ago. Used to be my default like a decade ago, but MacRumors and 9to5Mac (and a few others) are where it's at!

 

[MacLawyer]

Hard to compete with MR.

 

[Razorpit]

Future PLC also owns Android Central, TechRadar, Tom's Guide, Windows Central, and more.

Don't forget Visor Central! (I go back to the Palm Central days, but like Maz Kanata once said, that's a story for another time.)

I predict the next well known Apple site to go dark will be AppleInsider. Their content has gone downhill lately and they have been resorting to click-bait headlines. Their reviews are becoming "spec-battles" as it is clear they do not actually have hardware in their hands.

I wouldn't feel sorry for them if they do. The shadow banning they do over there is atrocious. At least when I get banned here the mods let it be known and give a reason. 😉