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Apple 'Blown Away' by iPhone 5 Pre-Orders

lockerc18 said:
Oh, bull. If this is true, then Apple marketing is totally inept at sales forecasting.

This is an intentional marketing ploy, intended to build the buzz and get more media space about how great the iPhone5 is. It's all geared toward making people salivate over this phone and instilling a sense of urgency in them to go buy it. Marketing 101, people.

This nonsense from Apple about underestimating initial demand for products is REAL tiresome.
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Even more tiresome? Conspiracy theories.
 
Caliber26 said:
LoL. They must be hating it. Coincidentally, this is one their promoted tweets of today:
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During the media event Wednesday, I kept getting '#Don'tWait for the Next Big Thing' promoted tweets by Samsung Mobile USA. Funny how their envy of the Apple customer is reflected.
 
Geckotek said:
There were reports of issues with the Sharp displays. Who knows. But all these conspiracy nuts that think Apple would hold back stock instead of booking as many sales on the first day that they could are absolute idiots and clearly know nothing about sales.
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No one says they completely sold out of stock. They just ran out of stock for pre-orders. The more people that have to stand in line at the store and the longer that they're willing to stand in line, the more popular the phone will look. Those lines and photos are better PR than any Apple spokeswoman saying the pre-orders sold out fast.
 
I'm sure they sold boat loads. A lot of people have been waiting for a redesign and/or 4G, rest assured it's selling volumes at an incredible pace.

Me? My update isn't until Oct. 7th, which is close yet far enough to be obnxious. They aren't allowing anyone before their update pre-order, and I assume will be the case with in-store as well.
 
Just got an e-mail from Sam's club that read:

Coming soon: iPhone 5. Reserve yours online today.

When I visit their website though, doesn't seem to be any place to "pre-order". Anyway for those who missed out this morning and have a Sam's Club membership, it might be another path to get the phone on the 21st.
 
Geckotek said:
Wrong, produce less, sell out of less, means showing less impressive numbers to investors and stockholders of first day sales. Wrong, wrong, wrong.
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On top of that, the consumers who don't get one right away can easily lose interest and get something else. It's very common marketing knowledge that you want to get the customer to buy while they are still excited, you don't want them to have time to go home and think about it...

Everyone who thinks Apple, who has shown to have very good marketing savy, purposely shorts supplies, really doesn't know much about marketing.
 
killerrobot said:
No one says they completely sold out of stock. They just ran out of stock for pre-orders. The more people that have to stand in line at the store and the longer that they're willing to stand in line, the more popular the phone will look. Those lines and photos are better PR than any Apple spokeswoman saying the pre-orders sold out fast.
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Meh....true, but perhaps not their primary motivation, just a happy result. No matter what they have to set aside stock for the stores to sell, that's just common sense. And no matter what, people will camp out and line up outside. Apple doesn't have to sellout the pre-orders to make that happen. It's just a product of their cult-like following.

tigress666 said:
On top of that, the consumers who don't get one right away can easily lose interest and get something else.
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We agree twice in one day? ;)
 
killerrobot said:
No one says they completely sold out of stock. They just ran out of stock for pre-orders. The more people that have to stand in line at the store and the longer that they're willing to stand in line, the more popular the phone will look.
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Yeah, but they don't need to artificially create lines. iPhone 4s sold 4 million units the first weekend last year.
 
AlPlPlLE said:
Galaxy SIII launch was quite successful
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Hum, I sure don't remember it making headline news or even selling out at 3:30 in the morning. Guess I must have missed it. But then again I care nothing about Android devices. It's a shame that the Android fans don't feel that way about the IOS devices and just go away.
 
MacFather said:
Lumia 920 is more innovative smartphone. iPhone 5 is disappointment in terms of innovation.
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Innovation isn't always wiz-bang-boom exciting. I think what they had to do in order to slim the phone down so much was pretty damn innovative. People are so damn unappreciative. This goes for other companies, too.
 
bobob said:
Apple has continuously improved their supply chain management with Tim Cook's madskilz in that area - - they sold 37 million iPhones in the last 3 months of 2011 after the iPhone 4S launch.

They are one of the few company's that truly takes advantage of the excitement of a product launch and makes sure that plenty are available to strike while the iron's hot.
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Yes, would have to disagree with the first statement here as I had the 4 and so did several of my friends who didn't upgrade to the 4s last year so there are a lot of people waiting for this phone. I would guess we will see some record-breaking sales and not just sell-outs because of lower supply...
 
Geckotek said:
Meh....true, but perhaps not their primary motivation, just a happy result. No matter what they have to set aside stock for the stores to sell, that's just common sense. And no matter what, people will camp out and line up outside. Apple doesn't have to sellout the pre-orders to make that happen. It's just a product of their cult-like following.
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Yeah, but those pre-orders aren't all arriving on the 21st. Some won't receive theirs until Oct according to the forums. So it seems as though Apple set their limits, and kept back enough to sell at B&M locations on the 21st. Nobody knows what those numbers are though and given the Cult following of the Mac, Apple CAN count of that extra publicity every release.
 
Tones2 said:
The fact that it was sold out in an hour just means supply was less than demand. If they had 2 and got orders for 3, it would be sold out. It has nothing to do with record-breaking sales figures, yet at least. The initial supply just might have mean a lot less this year. This is no information until they quote actual pre-order unit sales. :rolleyes:

For all we know, Apple might have just held back supply to purposely say they were sold out in hour for publicity. I'm not saying that's the case, but it's possible. :)
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Tim Cook is a master of supply chain management. Do you think the CEO of the world's most valuable company would hold back supply just for the hell of it? Why did you even write your comment?! All it did was waste my time.
 
wolfpackfan said:
Hum, I sure don't remember it making headline news or even selling out at 3:30 in the morning. Guess I must have missed it. But then again I care nothing about Android devices. It's a shame that the Android fans don't feel that way about the IOS devices and just go away.
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I don't think anybody hits the news like Apple. But they did sell 10 million units pretty fast. Not as fast as Apple....but faster than almost any other mobile device.
 
goinskiing said:
I'm sure they sold boat loads. A lot of people have been waiting for a redesign and/or 4G, rest assured it's selling volumes at an incredible pace.

Me? My update isn't until Oct. 7th, which is close yet far enough to be obnxious. They aren't allowing anyone before their update pre-order, and I assume will be the case with in-store as well.
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Verizon manually edited my upgrade date for me by a week. Asking won't hurt. Good luck!
 
NC Data center

tigress666 said:
I wonder if some of it selling out so quickly was that things were working smoothly and people were able to get in and buy and therefore they were able to sell at a faster pace rather than having several people locked up cause the servers couldn't handle it.
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Maybe that's the real reason behind the NC data center, better pre-order days :D
 
Yesterdays on China news they saying Iphone 5 sales not so good. I think they losing lots of free news because of USA embassy burning. Maybe not so good idea releasing Iphone 5 day after 911. I hope they selling good but soon we knowing that.
 
Whenever anyone says that the recession is still going on, I will point them in the direction of this article.
 
CristobalHuet said:
Then don't act like you haven't. Apple isn't holding back supply to generate foolhardy demand, that's just asinine.
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OK, how else do you explain that they sold out their entire supply in 1 hour?

There are only 3 options here:

1) They totally underestimated the demand and didn't build enough phones
2) Their supply chain had such severe issues that they couldn't build enough to meet demand
3) They intentionally created this "shortage" so that buyers would be "blown away" by the product

Remember the promise Apple made with the rMBP about how you could order it and it would ship TODAY? That lasted all of an hour, too.

See a pattern here?

The statement that Apple was "blown away" indicates that option 1) is reality. Sorry, but I don't believe Apple Marketing is that incompetent. I don't think they're holding supply back, but I could be convinced that they intentionally didn't build enough phones so that this type of supply frenzy would be created.

I vote for option 3).
 
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