With this obscene amount of money stockpiled, why dont Apple do the decent thing and lower the prices of some of its kit? Or donate a good chunk to charity, say a cancer charity for instance (if they had when they had $50 billion perhaps steve jobs would still be here?)
Oh, you know, because businesses are supposed to make money, and as soon as investors see that Apple's primary goal isn't to maximize returns everyone sells their stock and people's retirement accounts/pensions/mutual funds lose all their value and you've just ruined a lot of people's nest eggs.
re original article
i like seeing aapl cash pile grow - keep going aapl
Ummm, why? You can "like it" all you want, but what's the correct decision financially?
just split the stock 4 to 1
cash is king
What if you're not going to use the cash? Splitting the stock would do nothing.
Splits can drive the value of a stock through the roof.
No, they can't.
Many people who don't have much money want to own a few hundred shares of Apple today. Because of it's price, they can't buy in. By splitting the shares, they let a larger population buy the stock.
Yeah, because the population of people who can afford $100 per share of AAPL and can't afford $400 per share of AAPL will create so much demand on the exchanges that the stock will skyrocket? I didn't think so. Stock splits, at best, unlock some marginal liquidity. That's it.