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Apple is a publicly owned corporation. It may publicly state that all it wants is to make good products, but in reality, the goal of any publicly owned corporation is to increase its value over time. Apple is no exception.

Steve got paid a $1 base salary, and the rest of his extremely hefty compensation package was based in stock. We can all agree that Apple did just fine when Steve was at the helm. I don't think this change in of itself will have any downside affect on Apple's performance or ability to innovate.

Well put. If anything this makes Apple more like it was when it prospered with Jobs as CEO.
 
i don't monetary rewards should be focused around the performance of stocks, especially when compared to other companies. doing it for the wrong reason...
 
Actually, Wall Street views Apple no longer as a growth stock, Apple stock is already battered down to that area. So ya, I do think stock buyback program will help.

I think as an Apple fan, I have no problem with them on course. They're making great phones that I like to use, that hasn't changed. I also realize I have a choice, if i want a bigger phone i can leave. Apple has never been about compromises and i don't see how now is any different for me. the only difference is steve jobs isn't selling it to you, it's jony ive. the concept is still the same, you like it you stay you don't you leave.

If I were a stock holder, I would like to see some wow, but no wow really matters now does it? Every piece of apple news gets battered sideways to oblivion. if i were apple, i'd wait for the dust to settle before coming back out.

But the whole gist of this article ia Cook's compensation and stock price. It is not about fanboy perspective. I am an Apple fanboy for sure - I am NOT a Tim Cook supporter - he has been a disaster from a shareholder perspective.

Why do you think every bit of Apple news gets slapped into oblivion? What person at Apple ultimately owns the responsibility for investor relations?

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Because he already signed a contract that guaranteed him 1,000,000 RSUs so long as he kept the job. He voluntarily changed the terms so that if the shareholders suffer, he can lose as many as 600,000 of those RSUs.

He could easily--most would say "reasonably"--have asked for a tradeoff in the other direction. "I'm voluntarily putting 600,000 shares of contractually-guaranteed stock at risk if performance is bad, so how about I get something extra if performance is exceptionally good?" The board even said that for other executives, that would be the norm.

But he voluntarily said "no, I don't need the bonus if things go really well--just penalize me if they go badly." I would call that legitimately classy.

How in the world is it classy to take even more money if your performance is in the lower third of corporations you are measuring against?
 
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Is more symbolic than anything else but it is clear that Apple is not the same company and that there is not actual innovation.

1. The Mac Pro... it is just hardware but the shape is not wow at all.
2. iOS7 new interface looks weak
3. The rest of the peripherals are just thinner.

So... yeap, a consumer company but not innovative and the CEO has to keep it that way.

You don't see innovation in the new Mac Pro ? So, what would you need to see to consider something innovative ?

I have never seen another computer like the new Mac Pro and I have a strong feeling that the innovations that we now see in that machine will begin to be mimicked by other manufacturers, as we've observed post-original iPhone and macbook air. I think it's innovation when someone creates a product that makes you say "I didn't think to even do it that way". I also think it's innovation when it opens up new directions in thinking and creates new paths that were once not realistically considered to be plausible.
 
The amount of rhetoric and bogus claims within these comments is sickening.

Apple is fine.
AAPL is fine.
Tim Cook is awesome.

And that's... THAT. Period.
 
But the whole gist of this article ia Cook's compensation and stock price. It is not about fanboy perspective. I am an Apple fanboy for sure - I am NOT a Tim Cook supporter - he has been a disaster from a shareholder perspective.

Why do you think every bit of Apple news gets slapped into oblivion? What person at Apple ultimately owns the responsibility for investor relations?

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How in the world is it classy to take even more money if your performance is in the lower third of corporations you are measuring against?

Everybody wants to see a giant fall. i actually think it's pretty funny being an american because most other countries actually SUPPORT their own companies vs overseas ones. But aside from that, I dont' think Tim Cook did anything wrong, in fact, he's infinitely times better than steve jobs in terms of shareholder and customer relations. His problem is that he was at the top, there's nowhere else to go but down.

YOu can't keep growing 20% every year forever, but in today's wallstreet, absolute isn't as important as relative.
 
Everybody wants to see a giant fall. i actually think it's pretty funny being an american because most other countries actually SUPPORT their own companies vs overseas ones. But aside from that, I dont' think Tim Cook did anything wrong, in fact, he's infinitely times better than steve jobs in terms of shareholder and customer relations. His problem is that he was at the top, there's nowhere else to go but down.

YOu can't keep growing 20% every year forever, but in today's wallstreet, absolute isn't as important as relative.

I don't agree that Cook is better at the relations. He talks a lot more but says little. Stock buybacks, changes to his stock plan, apologies to China, solar power for the data farms, etc. create favor with a spectrum of followers but are poor proxies for the performance that is so lacking.
 
I don't like this one bit.

On the surface, it seems great that he's willing to forfeit money if the company performs poorly, as it indicates a sort of selflessness. However, in reality, this simply serves to give him a greater incentive to focus on stock price.

If Apple starts to focus too heavily on its stock price, that could be disastrous for the long run. It means that the company will start playing things far too safe so that it can pacify investors, instead of making bold, risky decisions, as Apple has always done.
 
Actually, the new deal is better for him is he decides to retire before 2021. He is going to get 80K shares every year apart from the two milestones of 100K (2016, 2021). Instead, with the previous deal he wasn't getting anything until 2016, and then again nothing from 2016 to 2021.
 
Is more symbolic than anything else but it is clear that Apple is not the same company and that there is not actual innovation.

1. The Mac Pro... it is just hardware but the shape is not wow at all.
2. iOS7 new interface looks weak
3. The rest of the peripherals are just thinner.

So... yeap, a consumer company but not innovative and the CEO has to keep it that way.

This comment is all wrong. You clearly do not understand the definition of the term "innovation" or you are just trying to spread misinformation rhetoric.


1) The new Mac Pro has a innovative new thermal core design with a single fan that is huge, powerful and quiet. Nobody has done anything like this. It also has Thunderbolt 2 and is the first machine to have Thunderbolt 2 -- a technology that Apple developed with Intel. It only delivers the fastest I/O for an external peripheral on the planet, but hey, what's innovative about that?

2) Your opinion of the iOS 7 interface is just that... an opinion. Adding AirDrop to iOS is a huge innovation. Now you can share with people who are around you wirelessly without having to run around a room and without having to use email or messaging through an external server. This means that if you snap a picture out hiking where there is no cellular signal, you can still share that photo with the person you are with. Personally, I love the new iOS 7 interface -- and especially love the new physics engine behind it (also innovative). The only complaint I have requires the replacement of a few images to get the icons on Mavericks to match up with iOS for consistency. But iOS 7 not meeting your personal tastes does not somehow make it non-innovative.

3) I'm not sure what peripherals are "just thinner". The MBA was the same dimensions, the Airport Extreme and Time Capsule are actually much taller to support an ... wait for it.... innovative new antenna layout to support beam-forming. The MacPro is certainly thinner, but its an entirely different shape.

Not to mention the work that Apple has done to achieve huge battery life improvements by collaborating with Intel and improving their apps and OS X. And the work they have done to support more multi-tasking in iOS 7 without destroying your battery life by piggy-backing onto existing wake states for apps. This is far more innovative than Android's willy-nilly let an app do whatever it wants in the background as if it was running on desktop Linux.
 
While Steve worked for a dollar per year, he had a few other revenue streams.

Tim only works for one company.

That being said I like the idea of performance based bonuses.
 
So if Cook's leadership results in Apple's stock price being in the lower third of the S&P he still gets 400,000 RSUs.

The structure is all win and no lose for him, no matter how poorly he performs. What about that makes him a class act?

From a shareholder viewpoint - he has been and is a dismal performer. Wall Street's assessment of his leadership of Apple post WWDC is a big DUD.

The sooner he goes the better Apple will be.

And who should Apple hire?
Michael Dell, Warren Buffet?

When people say Tim Cook must go, they never seem to suggest anyone who could run the company better.

Maybe whiners should go?

Wall Street's assessment??? The people who give Amazon a ridiculous P/E.
 
Steve Jobs sold Pixar for several billion dollars. I think he didn't care about how much money he made from AAPL.

He didn't care about how much money he made from Apple or (AAPL) as much as he cared about how much he made FOR Apple. Steve Jobs was genuinely all about his company, where a lot of other CEO's just want their generous bonus.
 
2) Your opinion of the iOS 7 interface is just that... an opinion. Adding AirDrop to iOS is a huge innovation. Now you can share with people who are around you wirelessly without having to run around a room and without having to use email or messaging through an external server. This means that if you snap a picture out hiking where there is no cellular signal, you can still share that photo with the person you are with. Personally, I love the new iOS 7 interface -- and especially love the new physics engine behind it (also innovative). The only complaint I have requires the replacement of a few images to get the icons on Mavericks to match up with iOS for consistency. But iOS 7 not meeting your personal tastes does not somehow make it non-innovative.

The opinions on the iOS7 interface being weak is a very wide spread shared opinion, especially in design circles. It is boring and has no life. The iOS 7 interface is not innovative at all, its just another "me too" interface.

I have already had 2 friends who were huge Apple fans dump their iPhone in the last week. They basically said that if iOS is just going to look like another Android device with more restrictions, might as well switch to Android.

Personally I think it is a train wreak and will burry iOS if released in its current form. Apple has some very major work to do, and I suspect they will listen to the feedback. The features of iOS 7 are great, but they took flat interface to the way extreme.
 
So... yeap, a consumer company but not innovative and the CEO has to keep it that way.

You're totally right... Tim Cook gets up every morning and heads off to 1 Infinite Loop with the goal of keeping Apple boring, and non-innovative. He uses his time to be sure staff are all doing "just enough" to get by, and his smile is the broadest when ******s like yourself call him out on it.

Give me a break with this crap already.

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Sounds to me like the board has simular feelings about iOS 7 interface ... losing confidence quickly.

I doubt very highly, and by very I mean VERY, that the Board of Directors would do such a thing based on an operating system that hasn't even been released yet. "We're docking your pay because the new version of our software might not be awesome..."

Did you miss the part where the whole change in compensation was Tim's idea? I'm certain the board would have been perfectly fine with leaving his compensation the same.

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The opinions on the iOS7 interface being weak is a very wide spread shared opinion, especially in design circles. It is boring and has no life.

While that may be the case (I'm not doubting you), a collection of similar opinions does not make it a fact. Others will rave and say its the best thing since iOS1 and it was about time Apple did something like this, and how they can't imagine going back.
 
Cook is a Crook. Just kidding. But he is stupid to agree to this. Apple stock is only going downhill. Has anyone seen the latest the latest Barnes & Noble nook?

It downloads a cup of coffee to your coffee cup.

The Yuppies in New York and San Fransisco are going nuts :D
 
People read the article, the objective to give or not to the CEO more shares depending on the performance is just that, and incentive or punishment, and is like that for a reason... because there is something fishy, if not they wouldn't think about it.
 
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