Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster


Apple purchased a small, one-person company called Patchflyer back in January, according to new acquisition disclosures provided by the European Union. Patchflyer was owned by Jonathan Ochmann, who created Color.io, a web-based color grading tool popular with photographers and filmmakers.

Apple-Logo-Sketch-Feature.jpg

Apple purchased Color.io and is employing Ochmann. Last year, Ochmann announced Color.io's impending closure in November, and said that he was joining a company that will let him work at a scale he could not reach on his own. "After 10+ years of running everything alone, I've reached a point where I need to grow in ways that aren't possible as a solo builder," he wrote.

Color.io was known for an easy-to-use but powerful tool for adding film-like color and texture to images. It used a custom color engine and custom color models, and it had a rich library of tools for manipulating color. Ochmann also designed the popular VisionColor LUTs prior to creating Color.io.

Color.io went offline on December 31, 2025, with about five weeks of warning for the app's 200,000+ users. Now that Ochmann is employed at Apple, Color.io capabilities could come to Apple software in the future. Ochmann's expertise and Color.io's features would be useful for Final Cut Pro or Pixelmator Pro.

Apple also acquired PromptAI during the same timeframe, according to the EU filing, but the PromptAI purchase was already known. PromptAI was a startup focusing on computer vision, and it had an app called Seemour. The app augmented home security cameras and detected people, pets, animals, and other objects.

Article Link: Apple Bought Color Grading Tool Color.io in January
 
  • Wow
  • Like
Reactions: SFjohn and Z-4195
's interest in such “niche” companies is a good thing...
“Niche”. I literally work in post production- specifically finishing. The color correction/color grading process is something that everything you see on a screen goes through and it has a line item. Color correction eats maybe 1-5% of the total budget of a film or tv show. May not seem like a lot but when you consider how much Apple is spending (not just money but also time and energy) per show it makes a lot of sense for Apple to try to automate this.

I’m surprised this is only just now becoming a thing AI is eating.
 
I’m a colorist. I tried out color.io. I wasn’t super impressed, to be honest. It was basically just a series of regular Rec709 LUTs, but with IDTs and ODTs that brute-force them to work inside of color-management pipelines such as ACES. It wasn’t particularly useful for me because you can already create LUTs like that by converting any other LUTs inside of DaVinci Resolve or via apps like Video Village’s Lattice.

It was lacking the ability to create true scene-referred LUTs, which you can build with plugins such as Filmbox Pro or Colourlab Look Designer, or the Film Look Creator inside of DaVinci Resolve.
 
It was lacking the ability to create true scene-referred LUTs, which you can build with plugins such as Filmbox Pro or Colourlab Look Designer, or the Film Look Creator inside of DaVinci Resolve.
I don't think Apple is interested in anything above "prosumer" in media production any longer. They are targeting creators, for whom a tool like this will be good enough.
 
  • Like
Reactions: BBalser
Aperture is coming back to the new Creative Suite.
Pixelmator but no Photomator... wonder why that might be, hey. ;-)

Announced at WWDC26.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.