Apple Brand Extension Ideas?

Discussion in 'Community Discussion' started by G-M-A-N-, Nov 11, 2009.

  1. G-M-A-N- macrumors newbie

    Joined:
    Nov 11, 2009
    #1
    Hi Everyone,

    1st time poster, long time visitor.

    I'm a uni student and have a assignment on brand extensions. Using a brands core values and seeing where it could go into another product category.

    A perfect example to use is an energy drink (lucazade) into batteries.

    i was wondering if you have any ideas in relation to apple, or any other brands?

    G:apple:
     
  2. MacBoobsPro macrumors 603

    MacBoobsPro

    Joined:
    Jan 10, 2006
    #2
    Apple - Television sets

    That way they can produce an all in one product where you can run itunes directly on the tv for movies etc. with out a crippled set top box.
     
  3. iOrlando macrumors 68000

    Joined:
    Jul 20, 2008
    #3

    i fail to see how batteries would be a good brand extension for an energy drink maker....

    brand extension is simply seeing what other product can rock out with the addition of the brand being questioned...

    Nike shoes -> nike basketball shorts
    Versace handbag -> Versace sunglasses

    i dont see how
    rockstar energy drink -> rockstar batteries.
    Who would go out and buy batteries simply because it says rockstar on it? Not me.

    For apple...

    i would say any device that can bring entertainment/functionality together in a tech/digital device or service would suffice.
     
  4. ejb190 macrumors 65816

    ejb190

    #4
    I would go as far as saying that some companies need to reduce their brand extension and keep their focus on what they are good at. Overexposure can be just as bad as not enough exposure. I saw something (can't remember what) the other day with a John Deere logo that left me thinking, "Why?"

    That said, Apple needs to stay in the high end consumer electronics area. To make the leap to a food line...,, clothing, or even something as pedestrian as a clock radio might do more harm then good...

    Ever notice that apple makes a very limited number of accessories for the iPod line? They leave most of the lower margin products to the third parties.

    e.
     
  5. Consultant macrumors G5

    Consultant

    Joined:
    Jun 27, 2007
    #5
    To the person who wants a TV, do you know lots of people use Mac Mini for their TV?

    Yes, overexposure can be a bad thing. Nokia spends over $4 billion more than Apple on R&D, but when is the last time Nokia is called an innovator?

    Actually, third party products have higher margin than apple products at the retail level. Apple didn't want to produce 100 products / accessories.
     
  6. Demosthenes X macrumors 68000

    Demosthenes X

    Joined:
    Oct 21, 2008
    #6
    Apple gaming console. IIRC they tried it before, in Japan, and it didn't do to well... but the iPhone proved second time is the charm for Apple, didn't it?
     
  7. Maccin475 macrumors member

    Joined:
    Sep 27, 2009

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