any idea why Apple never tried to release their own branded laptop bags? they release some very cool iPad/iPhone covers, they should do ones for their Mac line up too i'm not a big fan of many of the laptop bags in the market.....
My guess is that the margin for a $20 phone case that costs perhaps $1 to make is huge compare to that of a $75 laptop bag. Plus, many more phones are sold versus laptops. Plus, laptop bag takes a lot more shelf space.
I can see why some folks might want one, but I would never use one. It's just an invitation for a thief to bypass a generic bag to score a Macbook with good resale.
For that reason, I carry my Macbook Air in a Dell laptop bag.
Actually, the Dell bag is extremely comfortable. Almost as good as the old IBM Thinkpad bags (before Lenovo took over).