I happen to think that whether humans are significantly contributing to climate change or not (I think they are), we rely far too heavily on fossil fuels, and the dangers of the nuclear industry make it unattractive, (even if it probably is a necessary evil) and so well worth minimising if possible. I've never really understood the argument that says if you don't believe in man contributing to climate change we should all just carry on wrecking the planet and fouling up the environment. It makes us parasitic when we should be symbiotic, and isn't sustainable.
Reliance on fossil fuels also holds us back as a species. We'll never get into space and explore the universe using gasoline. It's just that too many oil companies make big money that work on alternatives is stifled, and the negative effects are downplayed. Cigarettes used to be considered healthy, right?! Similar thing. In 100 years' time I think we'll look back and be disgusted we let things go on like they did for as long as they did. (come back and downrate me then if I'm wrong!

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Regardless of any environmental arguments, even just from a pure financial point of view this is a great idea. They have so much money doing nothing, and this is something they can easily work out the rewards from the investment before spending a dime... the only real question they have to answer being 'is spending on solar panels and their maintenance less expenditure than buying the same amount of energy in from other sources?'. If it's the same or less, why wouldn't they?
The sun is firing free energy at the planet all day, every day. Those lucky enough (or successful enough) to be able to afford to capture that free energy are giving themselves an advantage.
Another point is diversification of power supply. If energy costs soar in the future, it would be wise to invest now in energy sources that free Apple from the control of others. I'm not saying this one plan will do that, but it's a start, and the lessons they learn from this experience can be applied in the future. If there was a sudden shortage of reliable electricity from the grid, that iCloud is going to suffer pretty badly, and considering how much Apple is putting at stake on it, one would think that keeping it all going was a very important thing.
Having Apple being free from control was a very Steve Jobs thing (still can't believe I'm using the past tense really... RIP dude). This is another example of that yearning to be self-reliant, and thinking ahead. I think it's a great idea.