Imagine Whirlpool making an F1 movie. They would have to fit an entire fridge in there.
Apple's engineering team tasked with designing a new camera system for a single movie?
Yes, of course, Apple TV+ isn't a distraction for the company.
Xerox became a major sponsor of the Aston Martin team, and put out an ad that showed Alonso having session data printed out, on paper, and brought to him in the cockpit. Honestly, having a fridge in the garage makes more sense.Imagine Whirlpool making an F1 movie. They would have to fit an entire fridge in there.
Apple shouldn't have entered movie or TV production, since third-party apps cover that on the Home Screen. They should focus on making great devices and auction their content. Awards will only trap Apple execs into an endless content creation loop.Really highlights where Apple’s priorities lie.
I've had that doc for the longest time. Will have to get round to watch it eventually. So much unwatched content.Couldn’t agree more.
Exhibit A…
Considering real F1 cars have had on board cameras from multiple angles at 4K for a few years now I don’t find this that impressive.
Clearly don’t watch F1.Considering real F1 cars have had on board cameras from multiple angles at 4K for a few years now I don’t find this that impressive.
Doh they
Clearly don’t watch F1.
😂Apple is a chinese company basically as well, lol. Every piece of tech we know by any company was most likely made there. They have better tech then we do currently actually. Insta360 is the top of their game, they single handily beat go pro in the action cam market and dji in the mobile gimbal market.If Apple produced this a a product that consumers could buy, it would replace GoPro and Insta360's lineup.
This camera could seamlessly connect to an iPhone/iPad/Mac to work with FCP or iMovie.
If you had an iCloud+ account, content could sync out to the cloud, providing online storage for the content.
I pray this is in the works, as I see GoPro falling behind and Insta360 has the sus of being a Chinese company.
As the article stated, those cameras don’t meet the quality required for film production. If you watch F1 races, you know that the camera quality for in-cockpit shots is not great, even if the resolution is technically 4K when recorded. It’s almost certainly compressed, the dynamic range is quite poor, and it has numerous other issues. Personally, if they’ve improved upon the standard camera, I hope F1 continues to use them to get better broadcast footage.
Lol it’s upscaled 1080p to 4K, and this is the first year they have done it. Before it was 720p capture upscaled to 1080p, but go on.
I’m laughing so much hereSky has been braodacasting on board cameras in 4K UHD since 2017.. this year is the first year the F1 TV app has offered 4K footage, they started airing on board cameras in the 1980’s and I have been watching the sport since then.
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How to watch Formula 1 with Sky Sports in the 2017 season
On TV, On the Go, On Demand and Online...all the ways you can watch every Formula 1 race on Sky Sports F1 this seasonwww.skysports.com
And in Sky have been broadcasting 4K HDR since 2022:
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Formula 1 on Sky Sports set to be broadcast in High Dynamic Range (HDR) for the first time in its history
Customers simply need to say Hello Sky, Formula 1 to Sky Glass or into their Sky Q voice remote to find all the latest news and analysis from Sky Sports F1; Sky Glass starts at just £13 a monthwww.skysports.com
So no, I am NOT impressed by Apples efforts here.
Budapest 2024? I was there as well.It wasn't an F1 car they used... they modified an F2 car.
Source: Me, I was at a race where they did some filming.
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Yeap because under FIA rules they would never be allowed to run an F1 car on a track during a race weekend. Plus they wouldn't be able to handle one anyway.It wasn't an F1 car they used... they modified an F2 car.
Source: Me, I was at a race where they did some filming.
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I suspect you're right. But marketing hype is all it will be... unless the lens and sensor layouts in the phone exactly match those of this custom camera, which seems improbable.Mark my words…with absolute 100% certainty, when Apple releases the iPhone 26 Pro (or whatever they call it) that it will have the same ‘custom’ camera or sensor used for the movie. That will be a marketing tactic to get people to realize what a great image it can produce and that will also help drive people to watch the movie on Apple TV+.
The article says that the features developed for this camera directly informed the features of iPhone 15 pro. So this camera was made a couple years ago.Mark my words…with absolute 100% certainty, when Apple releases the iPhone 26 Pro (or whatever they call it) that it will have the same ‘custom’ camera or sensor used for the movie. That will be a marketing tactic to get people to realize what a great image it can produce and that will also help drive people to watch the movie on Apple TV+.
It runs a custom version of iOS with firmware built specifically for this use-case. Apple says that this firmware directly informed new features introduced in the iPhone 15 Pro, including the addition of Log encoding and support for the Academy Color Encoding System (ACES) workflow.
Here: