Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
If Apple produced this a a product that consumers could buy, it would replace GoPro and Insta360's lineup.

This camera could seamlessly connect to an iPhone/iPad/Mac to work with FCP or iMovie.

If you had an iCloud+ account, content could sync out to the cloud, providing online storage for the content.

I pray this is in the works, as I see GoPro falling behind and Insta360 has the sus of being a Chinese company.
 
  • Like
Reactions: BatmanAtkinson
Imagine Whirlpool making an F1 movie. They would have to fit an entire fridge in there.
Xerox became a major sponsor of the Aston Martin team, and put out an ad that showed Alonso having session data printed out, on paper, and brought to him in the cockpit. Honestly, having a fridge in the garage makes more sense.
 
Really highlights where Apple’s priorities lie.
Apple shouldn't have entered movie or TV production, since third-party apps cover that on the Home Screen. They should focus on making great devices and auction their content. Awards will only trap Apple execs into an endless content creation loop.
 
Last edited:
  • Like
Reactions: BatmanAtkinson
In other news, the EU has indicated that, as Apple has a monopoly on film quality cameras attached to an F1 racer, those will be designated gatekeeper devices under the DMA II Article 3 (8). Apple has to make the hardware and software available to all other cameras makers in the EU by the end of the week OR face fines of up to half of Federighi’s hair stylist bill.

Apple has said they will appeal the decision. /s
 
What were the water resistance levels? Only Grand Prix I ever saw it was miserable and pouring. Upside was lots of groovy spinouts.
 
This wasn't the only camera, Sony also made prototype Venice sensor like cameras that were predominantly used kind of like top gun but with no fiber optic cable running back to the main unit (whole other story, top gun sorry to burst your bubble is 95% vfx with most of the footage used for reference, look it up).
The DJI Ronin 4d was also used, they needed footage quick when filming on location on tracks and real races, so they used that to follow the actors as the main camera.
 
If Apple produced this a a product that consumers could buy, it would replace GoPro and Insta360's lineup.

This camera could seamlessly connect to an iPhone/iPad/Mac to work with FCP or iMovie.

If you had an iCloud+ account, content could sync out to the cloud, providing online storage for the content.

I pray this is in the works, as I see GoPro falling behind and Insta360 has the sus of being a Chinese company.
😂Apple is a chinese company basically as well, lol. Every piece of tech we know by any company was most likely made there. They have better tech then we do currently actually. Insta360 is the top of their game, they single handily beat go pro in the action cam market and dji in the mobile gimbal market.
 
  • Haha
Reactions: BatmanAtkinson
As the article stated, those cameras don’t meet the quality required for film production. If you watch F1 races, you know that the camera quality for in-cockpit shots is not great, even if the resolution is technically 4K when recorded. It’s almost certainly compressed, the dynamic range is quite poor, and it has numerous other issues. Personally, if they’ve improved upon the standard camera, I hope F1 continues to use them to get better broadcast footage.

But they are good enough to live stream 4K footage to the globe.. May not be good enough for a film but sorry, more then impressive then a camera that just records being bolted on. And I am not talking about helmet cameras. The front and rear cameras are excellent quality, the driver view and front wing cameras are not.
 
Interesting to know about this and the camera capabilities. Planning on watching this film soon!
 
  • Like
Reactions: mganu
Lol it’s upscaled 1080p to 4K, and this is the first year they have done it. Before it was 720p capture upscaled to 1080p, but go on.

Sky has been braodacasting on board cameras in 4K UHD since 2017.. this year is the first year the F1 TV app has offered 4K footage, they started airing on board cameras in the 1980’s and I have been watching the sport since then.


And in Sky have been broadcasting 4K HDR since 2022:


So no, I am NOT impressed by Apples efforts here.
 
Sky has been braodacasting on board cameras in 4K UHD since 2017.. this year is the first year the F1 TV app has offered 4K footage, they started airing on board cameras in the 1980’s and I have been watching the sport since then.


And in Sky have been broadcasting 4K HDR since 2022:


So no, I am NOT impressed by Apples efforts here.
I’m laughing so much here

Yes. There has been a 4k broadcast. So think normal cameras for most of the footage.
The on boards have never been 4K.
If you watch you can tell.
 
  • Like
Reactions: OlliFlamme
JPEG image.jpeg


Seen this somewhere before
 
Cinema is a different beast than TV broadcasting. The regular on-boards with their limited TV broadcast standards don't stand a chance compared to the cameras they used to film the movie. They will throw the audience off. They needed something extremely better in terms of dynamic range, bitrate and flexibility in colour grading, to be close match to the 55.000 euro Sony Venice 2.

They also used iPhones to shoot an episode of Drive to Survive. Looked very close to the footage taken from the other sony cameras they use to film the show.

Good marketing from apple.

It really shows what the iphone can do. A little cinema camera in your pocket. If you know how to use it. ;)
 
  • Like
Reactions: kitKAC
Mark my words…with absolute 100% certainty, when Apple releases the iPhone 26 Pro (or whatever they call it) that it will have the same ‘custom’ camera or sensor used for the movie. That will be a marketing tactic to get people to realize what a great image it can produce and that will also help drive people to watch the movie on Apple TV+.
I suspect you're right. But marketing hype is all it will be... unless the lens and sensor layouts in the phone exactly match those of this custom camera, which seems improbable.
 
Mark my words…with absolute 100% certainty, when Apple releases the iPhone 26 Pro (or whatever they call it) that it will have the same ‘custom’ camera or sensor used for the movie. That will be a marketing tactic to get people to realize what a great image it can produce and that will also help drive people to watch the movie on Apple TV+.
The article says that the features developed for this camera directly informed the features of iPhone 15 pro. So this camera was made a couple years ago.

It runs a custom version of iOS with firmware built specifically for this use-case. Apple says that this firmware directly informed new features introduced in the iPhone 15 Pro, including the addition of Log encoding and support for the Academy Color Encoding System (ACES) workflow.
 
  • Like
Reactions: ADGrant
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.