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Apple buys Data Center ($45M-$50M)

haha i just got done reading the article about this on cultofmac.com and was just about to send it in when this was made...🙂 Very interesting though, im sure it is for expansion of iTMS video but still not sure about full length movies at the moment. In the future, perhaps, but not now.
 
That sure is a large datacenter, bigger than any of The Planet's ones. There is only a small number of reasons Apple would need this sort of facility:

1) Huge expansion of .Mac features and customer numbers.
2) Expected growth of sales for iTunes.
3) A new service (most likely) that offers streamed movies and television content.

I doubt the latter has anything to do with tomorrow's announcement though, probably something that will be announced at Macworld SF 2007. There could be products linked to it though such as Airport Express AV and new FrontRow enabled Macs. 🙂
 
107000 square feet=how much storage capacity and bandwith? AKA, is apple adding 5% to it's current capacity for future ITMS sales and catalog, or is this 50%, indicating a big move coming in video and movies for apple?

To figure that one out, is this 107000 square feet of servers in racks, or 100000 sq ft. of cables, cooling systems, redundant cables and cooling systems, back up power supplies, bathrooms, security desk... and 7000 square feet of computers?
 
place to hide new true video ipod?

... sorry, i just like to get a rise out of all those who are oh-so-sure it is definitely not coming tomorrow or ever 🙂

maybe its jus' a big friggin 'crib' so he can get awn mtv, yuh know, it's jus' so COOL to be on tha' show... yo.


JAMiN


p.s. Maybe its a place to play hide n seek! haha that would be great... yeahhh i'm a big kid at heart
 
Manufacture these:
 

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Nothing mystereous about it. They need the expansion for the increased sales in iTunes. The store is going down more often during peak hours. I've been seeing the message "The iTunes store is temporarily unavailable. Please try again later" on a regular basis now. It's about time they did this. I was just expecting it sooner.

It would be nice if it tied in with some super enhancement of the store somehow but I don't imagine that they could get all the hardware up to speed by weeks end.
 
...and do you think this will be a turn-key type facility.... since it was once a MCi communications center it wont take much to convert it and get a service of some kind up and running in minimal time?

Or is it like steve to gut the place and install 10,000 Xserve's to build his new "idea"

Chris
 
i think it could be linked to tomorrow's announcement.

you have the big launch of full movies on iTunes, and coming in a month or two. you have the iPod Video - proper video..

of course apple couldn't hide this sort of purchase for long so they hide it as long as they can.. and help to start building up the RDF and excitement for tomorrow...
 
This does sound like iTunes and/or .Mac expansion--not surprising, since iTMS's growth is documented fact.

What this does NOT sound like is anything we will see at tomorrow's announcements... unless Apple can set up a new service REALLY fast 🙂

mazola said:
... then they should check out the thread about the iPod Video photo and the discussion of the mysterious Chinese characters.
Click to expand...
I'd discuss them if I knew what they meant 😕
 
for FUTURE needs

I would think that this has NOTHING to do with the announcement tomorrow, so don't expect a movie store yet, UNLESS this was purchased a while ago but just made public. If it was just bought, we probably won't hear about it until maybe the 30th anniversary? That would give them a month to set up servers, etc.

We will see, but I think that it is obvious...SJ is using this to lock Mr. Gates away before his big announcement tomorrow night 😛
 
nagromme said:
This does sound like iTunes and/or .Mac expansion--not surprising, since iTMS's growth is documented fact.

What this does NOT sound like is anything we will see at tomorrow's announcements... unless Apple can set up a new service REALLY fast 🙂


I'd discuss them if I knew what they meant 😕
Click to expand...

Just because this deal was published today does not mean it dident happen months ago. This could have been in escrow months and months ago and apple could have had access to the building the whole time. To me it would not make since to make public, the purchase of such a large data center untill it's completed, ESPICALLY with how undercover apples is. I think it's by no chance that this was 'discovered' THE DAY BEFORE new products are to be released. Just my thought.
 
Do these Data Centers usually sell with full hardware (CPUs and storage) already installed in them? Or could "Redundancy" just refer to power, cooling, network cabling, and/or bathrooms?

Apple runs their web site, online store, and iTunes (and I assume .Mac too) off of Apple Xserves, so if there IS hardware already in the facility, I imagine it's going to be replaced.
 
I Live There

I live in Newark. The building they bought is less than half a mile away from my school. Tomorrow after school, I will go to it, take pictures of the exterior and try to worm my way inside, if possible. Anyhting that I shoul look for in particular?
 
nagromme said:
Do these Data Centers usually sell with full hardware (CPUs and storage) already installed in them? Or could "Redundancy" just refer to power, cooling, network cabling, and/or bathrooms?.
Click to expand...

Port-a-Potties are about 10 square feet. Thus, 10,700 Port-a-Potties max. Of course, standard load is much less, so that you can have room for computers, etc. ~3,000 Port-a-Potties (77,000 sq. feet leftover) and ~30,000 processors. (just Jeffery's tubes left over)
 
Probie said:
I live in Newark. The building they bought is less than half a mile away from my school. Tomorrow after school, I will go to it, take pictures of the exterior and try to worm my way inside, if possible. Anyhting that I shoul look for in particular?
Click to expand...

Armed security guards? 😀
 
MCI WorldCom eh? call me an unrealistic optimist if you must, but my powers of totally unfounded speculation tell me that, in addition to iTMS expansion, this will be the new home of the iPhone iNetwork service!! Apple could just buy space on someone's network and offer service right? If I'm way off on that fill me in, not sure how the cell networks work.
 
i wonder

I wonder if this has much to do exclusively with iTMS or .Mac at all. I bet its just room for overall company growth... including the iTMS and .Mac.

I mean I remember hearing from someone who had been on the Apple campus, and if I remember correctly, the iTMS part wasnt that grand at all. Smaller than they had thought at least. I dont remember where exactly i heard this, or how accurate it even is but... if its true, then i'm sure they wouldnt be allocating hunders of thousands of sqft to only this and .Mac which is probably less cumbersome than the iTMS.

I would like to see this linked to something we will hear about on the 28th, but unless this is an aquisition they made some time ago that has been kept under wraps, I think we're talking WWDC 06 before we hear anything come of it... at best.. but probably more along the lines of MWSF 2007.
 
I love Apple. All of their announcments are like a CSI mystery where we get new clues every day. What we have to figure out is if this is part of the short term or long term super secret plan.
 
Probie said:
I live in Newark. The building they bought is less than half a mile away from my school. Tomorrow after school, I will go to it, take pictures of the exterior and try to worm my way inside, if possible. Anyhting that I shoul look for in particular?
Click to expand...
A criminal record?


Mechcozmo said:
Port-a-Potties are about 10 square feet. Thus, 10,700 Port-a-Potties max. Of course, standard load is much less, so that you can have room for computers, etc. ~3,000 Port-a-Potties (77,000 sq. feet leftover) and ~30,000 processors. (just Jeffery's tubes left over)
Click to expand...
What I would like is to not ever hear the phrase standard load in that context again 😱
 
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