Whoa ... that's not what you want to hear. I'd like Apple to make a serious push to get more people to switch but the article states that it wasn't going well and they ended up canning the ads.
A quote from the article:
"An unbelievable amount of money was invested in this campaign, you wouldn't believe it," one source commented. "It was supposed to be a huge, huge campaign." Like the original campaign, the new Switch ads were destined for television, print, billboards, and buses. Switchers were paid $3,100 for their day's work"
Holy smokes ... $3100 in one day
http://thinksecret.com/news/0508switch.html
A quote from the article:
"An unbelievable amount of money was invested in this campaign, you wouldn't believe it," one source commented. "It was supposed to be a huge, huge campaign." Like the original campaign, the new Switch ads were destined for television, print, billboards, and buses. Switchers were paid $3,100 for their day's work"
Holy smokes ... $3100 in one day
http://thinksecret.com/news/0508switch.html
