Apple cans new Switch ads ... according to ThinkSecret

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amac4me

macrumors 65816
Original poster
Apr 26, 2005
1,303
0
Whoa ... that's not what you want to hear. I'd like Apple to make a serious push to get more people to switch but the article states that it wasn't going well and they ended up canning the ads.

A quote from the article:

"An unbelievable amount of money was invested in this campaign, you wouldn't believe it," one source commented. "It was supposed to be a huge, huge campaign." Like the original campaign, the new Switch ads were destined for television, print, billboards, and buses. Switchers were paid $3,100 for their day's work"

Holy smokes ... $3100 in one day :eek:

http://thinksecret.com/news/0508switch.html
 

ITASOR

macrumors 601
Mar 20, 2005
4,398
3
Hmm wonder what the real reason was for dropping it. That would be nice to know!
 

ITASOR

macrumors 601
Mar 20, 2005
4,398
3
Sun Baked said:
Probably would help to read the front page of MR. :rolleyes:
Thanks! :) I have forums.macrumors.com bookmarked, so I never view the front page or read that forum...oops!
 
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