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Steve-Zadesky-Apple-Car.jpg
Following the departure of Steve Zadesky, hiring for Apple's "Project Titan" Apple Car is reportedly on hold as Apple executives are not happy with the progress being made on the development of the vehicle, reports AppleInsider.

Citing a "previously reliable source" with knowledge of what's going on at Apple, the report suggests a hiring freeze for Project Titan was implemented after a recent progress review conducted by Apple's Chief of Design, Jony Ive. Executives are said to be unhappy with the project's direction, with Jony Ive having "expressed his displeasure."

AppleInsider's information is in line with a report from The Wall Street Journal that covered the departure of Steve Zadesky, Apple's VP of Product Design. Zadesky was rumored to be in leading the development of Apple's rumored electric vehicle, hiring hundreds of employees to work on the project.

While Zadesky's departure is said to be due to personal reasons, The Wall Street Journal suggested there's tension on the Apple Car team, leading to difficulties establishing clear goals for the project. Apple executives have reportedly urged the team to try to meet ambitious deadlines, which some employees feel are unattainable.

Apple has hired hundreds of employees to work on its rumored electric car project, recruiting talent from companies like Ford, Tesla, GM, Samsung, and NVIDIA. Apple may be aiming to hold off on making additional hires until a new leader for the project can be established.

Rumors have suggested Apple is aiming to have its final engineering specifications for the Apple Car completed by 2019 or 2020, but its internal issues could potentially result in delays.

Article Link: Apple Car Development Reportedly Stalls as Apple Implements Hiring Freeze
 

whawhat

macrumors 6502
Jun 9, 2006
316
46
apple went from a company that was creating things that simplified our life (ipod, itunes, iphone, ipad) to things that might look pretty but most don't actually need (apple tv, watch, car). this brand has lost its core focus and it's a shame. anyhoo, let's hope we see new macbook pro's soon. due for an update.
 

macduke

macrumors G5
Jun 27, 2007
13,256
19,955
Don't rush it—but it is good to make a change when things are going poorly.
 

polterbyte

macrumors 6502
Sep 24, 2012
353
538
Brazil
I bet the grown-ups (senior VPs and Tim) are wishing they knew how to operate Steve's Reality Distortion Field so the car team could commit to and attain impossible deadlines, and the car team is also wishing they knew how to operate said RDF, so they could show the grown-ups what a bang-up job they're doing.
 
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HarryPot

macrumors 65816
Sep 5, 2009
1,069
525
apple went from a company that was creating things that simplified our life (ipod, itunes, iphone, ipad) to things that might look pretty but most don't actually need (apple tv, watch, car). this brand has lost its core focus and it's a shame. anyhoo, let's hope we see new macbook pro's soon. due for an update.

People don't need cars?

The iWatch and the Apple TV might not be essential devices, but specially with the Apple TV, many many people have a use for them. If they achieve their goal of putting more content in there, it could easily turn into a huge market.
 

ArtOfWarfare

macrumors G3
Nov 26, 2007
9,577
6,087
How will said apple cars be distributed? Dealers? Hmm.

Not a chance. Tesla and the FTC are already working on removing state laws that say dealers must be used. Tesla is aiming to have it cleaned up before the Model 3 starts rolling out in 2017. So the path should be paved long before Apple finishes development of their own car.

I think the problem is Apple is moving way too slow/late on this. Anything new Apple could have brought to the table, Tesla will have already delivered a few years beforehand.
 
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musika

macrumors 65816
Sep 2, 2010
1,285
459
New York
In my option (for whatever it's worth), this is a good sign. It shows that the ability to self-edit and question everything is probably still alive at Apple.

(If only they utilized those talents a bit more with watchOS!)
 
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