Apple Car Development Reportedly Stalls as Apple Implements Hiring Freeze

Discussion in ' News Discussion' started by MacRumors, Jan 25, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Following the departure of Steve Zadesky, hiring for Apple's "Project Titan" Apple Car is reportedly on hold as Apple executives are not happy with the progress being made on the development of the vehicle, reports AppleInsider.

    Citing a "previously reliable source" with knowledge of what's going on at Apple, the report suggests a hiring freeze for Project Titan was implemented after a recent progress review conducted by Apple's Chief of Design, Jony Ive. Executives are said to be unhappy with the project's direction, with Jony Ive having "expressed his displeasure."

    AppleInsider's information is in line with a report from The Wall Street Journal that covered the departure of Steve Zadesky, Apple's VP of Product Design. Zadesky was rumored to be in leading the development of Apple's rumored electric vehicle, hiring hundreds of employees to work on the project.

    While Zadesky's departure is said to be due to personal reasons, The Wall Street Journal suggested there's tension on the Apple Car team, leading to difficulties establishing clear goals for the project. Apple executives have reportedly urged the team to try to meet ambitious deadlines, which some employees feel are unattainable.

    Apple has hired hundreds of employees to work on its rumored electric car project, recruiting talent from companies like Ford, Tesla, GM, Samsung, and NVIDIA. Apple may be aiming to hold off on making additional hires until a new leader for the project can be established.

    Rumors have suggested Apple is aiming to have its final engineering specifications for the Apple Car completed by 2019 or 2020, but its internal issues could potentially result in delays.

    Article Link: Apple Car Development Reportedly Stalls as Apple Implements Hiring Freeze
  2. captain cadet macrumors 6502

    Sep 2, 2012
    I never knew you could stall a electric car...
  3. ButteryScrollin macrumors 6502a

    Jul 29, 2014
    "C'mon guys, it's not difficult just make this.."

  4. jdillings macrumors 65816

    Jun 21, 2015
  5. Amacfa macrumors 65816


    May 22, 2009
    Glad Jony Ive stepped in. That guy probably ran the whole thing poorly
  6. whawhat macrumors 6502

    Jun 9, 2006
    apple went from a company that was creating things that simplified our life (ipod, itunes, iphone, ipad) to things that might look pretty but most don't actually need (apple tv, watch, car). this brand has lost its core focus and it's a shame. anyhoo, let's hope we see new macbook pro's soon. due for an update.
  7. Lemon Mac macrumors member

    Jan 20, 2016
    Aparently it all stemmed from an arguement over parking spaces.
  8. markyr17 macrumors 65816


    Apr 8, 2010
    How will said apple cars be distributed? Dealers? Hmm.
  9. jonnysods macrumors 601


    Sep 20, 2006
    There & Back Again
    Is that guy wearing a backpack or a jacket? That photo is so weird!
  10. jdillings macrumors 65816

    Jun 21, 2015
    I heard Apple were having problems getting the car to run with only 1gb of memory and 16gb of storage.
  11. Stig McNasty macrumors regular

    Sep 18, 2007
    Oh great, yet another diversion for Jonny from the Mac roadmap.
  12. kemal macrumors 6502a


    Dec 21, 2001
    Ive was told the car could not be made with aluminum and double-sided tape.
  13. macduke macrumors 604


    Jun 27, 2007
    Central U.S.
    Don't rush it—but it is good to make a change when things are going poorly.
  14. polterbyte macrumors 6502


    Sep 24, 2012
    I bet the grown-ups (senior VPs and Tim) are wishing they knew how to operate Steve's Reality Distortion Field so the car team could commit to and attain impossible deadlines, and the car team is also wishing they knew how to operate said RDF, so they could show the grown-ups what a bang-up job they're doing.
  15. vertgo macrumors member

    Dec 18, 2006
    He was probably upset that the engineers were unwilling to reduce the battery in order to make it 10 inches thin
  16. nfl46 macrumors 603

    Oct 5, 2008
    Fine with me. Take your time and make it right.
  17. HarryPot macrumors 6502a

    Sep 5, 2009
    People don't need cars?

    The iWatch and the Apple TV might not be essential devices, but specially with the Apple TV, many many people have a use for them. If they achieve their goal of putting more content in there, it could easily turn into a huge market.
  18. Deuce on the Clock macrumors regular

    Deuce on the Clock

    Jan 9, 2016
    My own universe
  19. 2010mini macrumors 68040

    Jun 19, 2013
    Why is Apple making a car? Apple has so many other things they need to fix/improve.
  20. ArtOfWarfare macrumors 604


    Nov 26, 2007
    Not a chance. Tesla and the FTC are already working on removing state laws that say dealers must be used. Tesla is aiming to have it cleaned up before the Model 3 starts rolling out in 2017. So the path should be paved long before Apple finishes development of their own car.

    I think the problem is Apple is moving way too slow/late on this. Anything new Apple could have brought to the table, Tesla will have already delivered a few years beforehand.
  21. Deuce on the Clock macrumors regular

    Deuce on the Clock

    Jan 9, 2016
    My own universe
    Jony wanted it thinner and made from aluminium. Back to the drawing board!
  22. musika macrumors 65816


    Sep 2, 2010
    New York
    In my option (for whatever it's worth), this is a good sign. It shows that the ability to self-edit and question everything is probably still alive at Apple.

    (If only they utilized those talents a bit more with watchOS!)
  23. KALLT macrumors 601

    Sep 23, 2008
    I knew those faux-leather seats were a bad idea...
  24. shanson27 macrumors 6502a


    Nov 27, 2011
    My iPhone has 2gb of memory and 16gb of storage :D
  25. Schizoid macrumors 6502a


    May 29, 2008
    It was the two Mac Pros as exhaust mufflers that scuppered the project.

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