As an Apple stockholder, I sincerely thank all of you who are so convinced that AppleCare is a good deal.
extended warranties are not major profit centers for companies like Apple. The only time they are profitable is if the computer does not need any sort of repair at ALL, and even then the profits are slim. If a computer covered under warranty does require repairs and even if the repairs cost less than the cost of the extended warranty it becomes a loss for the company; at best they MAY break even.
You'd think that would be an indication huh?
I don't know where you gathered this from, but extended warranties are major profit centers for almost every business. Consumer reports has repeatedly noted that profit margins exceed 50%, even for companies with bad hardware reputations (eg Dell). Time and again consumers have been warned that extended warranties are bad deals, and for good reason.
Now, devilot has had a bad luck streek with her hardware, but my cookie recipe will fix all of that right up.I'm fishing for it; it's been burried
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You'd think that would be an indication huh?
I don't know where you gathered this from, but extended warranties are major profit centers for almost every business. Consumer reports has repeatedly noted that profit margins exceed 50%, even for companies with bad hardware reputations (eg Dell). Time and again consumers have been warned that extended warranties are bad deals, and for good reason.
Now, devilot has had a bad luck streek with her hardware, but my cookie recipe will fix all of that right up.I'm fishing for it; it's been burried
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I've been working in retail for so many years and every company i've worked for has offered extended warranties. We simply do no make money from extended warranties, most of the time we loose money, but we push people to buy them because it is a customer retention strategy. Retailers have done studies on this stuff, customers who own a product and have that product break down and have that problem taken care off are more satisfied than customers who buy a product that never breaks. Extended warranties allow companies to come to the rescue when a customers product breaks down, and solve the problem, so the customer THINKS that company has provided good customer service and will likely buy products from them again. Also extended warranties decrease the amount of customer escalations, nobody wants to hear that their logic board has fried one day out of warranty and itz going to cost them 1200 dollars to replace it. People get pissed off when they hear that even though they have no recourse, and are unlikely to buy a product from that company again. This is all from years of retail experience with many different companies at both the store and corporate level who all offer extended warranties.
While IJ's and devilot's opinions may hold weight, along with the others in this, until we hear from iGary, the jury is still out.![]()
Apple care is worth it![]()
As i posted earlier in this thread, its all about customer retention. People buying extended warranties itself don't bring in much profits to the company, in the long run it'll be profitable because theoretically customers will be happier with their products and wil return
I bought an iBook G4 800 Mhz and took delivery in February 2004... And I dutifully bought AppleCare, despite its then-cost at $288+15% taxes. That warranty would expire ...February 2007.
I had no problems the first year, except for disappearing keyboard characters. Apple repeatedly replaced the keyboard, while each time asking me if I used hand lotion. Not necessary, I said, since their screened on key ink was all I needed.
At 13 months the hard drive died. I waited over a month for my local Authorized Apple Service Repairer to fix it properly, since he had let his certification lapse and couldn't order the replacement drive. He did replace the drive temporarily but that meant cracking the case a few unnecessary times.
Recently the power adapter sparked and was replaced with a brand new adapter.
Earlier this year, I had a logic board failure. Then, nearly a month ago, the logic board failed again.
Apple provides a receipt for warranty fixes and costs out the charges, so I gather from the first logic board death that this is a $1,000 fix (labour and parts) at Apple, and it was the Yorkdale [Toronto] store doing this fix. Yorkdale offered to fix and/or replace the iBook with a like iBook--if they could find the part or the iBook.
So... I called Apple Canada and simply asked what they could do for me. After the CSR read my service history--she apologized for taking so long, and I offered my sympathies--she asked if I would like a MacBook. A new MacBook.
... I was going from an iBook, not a PowerBook, to a MacBook.
I asked for an upgrade to the black version, and got it, but had to pay the difference. Not entirely fair since my original iBook, with add-ins, cost $600 more than the [later issued] black MacBook.
So I now have a black MacBook, with a 1 year warranty, and Apple will refund the remainder of my iBook's AppleCare, or apply the refund to the price of new AppleCare for the MacBook...
In answer to this, will simply post this link again:
http://blogs.consumerreports.org/shopping/2006/11/resist_the_pitc.html
And you know this how, exactly? Extended warranties are very profitable for every company that offers them -- which is why they offer them. They price them so that they are profitable. Apple knows the odds, and you don't. So when you buy AppleCare, you're betting against the house, and good luck with that.
Whether AppleCare is profitable for Apple has no relation to whether you should buy AppleCare. This is always a heated discussion.
What you need to ask yourself is if something happened to your computer what is the minimum you'd have to spend to diagnose/fix if you're going to an Apple technician. Are you comfortable doing repairs yourself?
Whether AppleCare is profitable for Apple has no relation to whether you should buy AppleCare. This is always a heated discussion.
What you need to ask yourself is if something happened to your computer what is the minimum you'd have to spend to diagnose/fix if you're going to an Apple technician. Are you comfortable doing repairs yourself?
Profitability does speak volumes. For example, when hardware margins are 30%, and extended warranty margins are at 50%, I can make a fairly safe assertion that Apple is charging more than is necessary to make a profit on Applecare.
The only conclusion I can draw from that is that Applecare is overprice, and hence, good for Apple and bad for me. Seeing as how many retailers/university campuses offer insurance programs for notebooks that cover accidental damage for the same price as Applecare, I really wonder why Applecare is the choice one needs to make.
This is true, but I still don't have to worry about that either way. With my credit card policy, I can have Apple repair the notebook and have Mastercard pay for the whole deal. Naturally this only lasts for one year beyond the standard warranty, but I think I'll take my $350 and put it towards my next computer purchase.
It's not heated as far as I'm concerned. I am simply responding to the often-made argument that AppleCare is necessary or a great deal. The counter-argument is that Apple makes absolutely certain that, on average, they will collect more from you in premiums than they will pay out on repairs. This makes it less than necessary or a great deal, in my book. YMMV, but don't try to tell me that Apple is taking a loss on AppleCare, when we all know it ain't so.
Profitability means that Apple will most likely continue selling that product. They will charge what the market will bear. I can't think of too many products that are sold at cost just to breakeven unless the companies mandate is to operate as a charity.
While the educational insurance policies may be better for students, it doesn't serve the rest of Apple's customers who aren't affiliated with educational institutions.
While the credit card policy is good, most only double the manufacturer's policy to maximum of 1yr. AppleCare covers Year 3. AppleCare also has worldwide warranty support.
Yes I agree with you that AppleCare is not necessary or a great deal at RETAIL price (especially since it doesn't cover accidental damage or theft), but for the $100ish I paid on eBay to cover my MBP it is a great deal for a product I spend hours on every day.
Of course they collect more from you in premiums then they pay out, otherwise they wouldn't be in business for long. Insurance is all about the transfer of risk. AppleCare is insurance for the masses who don't have access to credit card/educational/homeowner insurance policies that cover computers.
If you have no risk then you don't need insurance. If you can afford to pay for repairs flat out or buy new computers every year so your old one is always warranty protected then you don't need insurance. My point is before you rule out AppleCare make sure you have an affordable alternative in the event that the worst case scenario does happen after your 1yr warranty is over.
The common argument is that AppleCare is absolutely worthwhile, a good deal, and even necessary. Making that kind of argument in favor of buying an insurance policy is ridiculous on its face.
No kidding. Discussions on AppleCare pop up here regularly, and without fail, any number of people argue that it's an absolute "must have" and by all means, don't even listen to the other side of the story.
I already spend about $10,000 a year on insurance, much of it on coverage I wish I was not forced to carry. Why I'd volunteer to buy even more, I have no idea.
Homeowners insurance does NOT cover accidental damage, and depending on the age of the computer you will only get a percentage of the original cost to you. (You need to own a home to get the insurance.)
Homeowners insurance does NOT cover accidental damage, and depending on the age of the computer you will only get a percentage of the original cost to you. (You need to own a home to get the insurance.)