Apple 'Carefully Orchestrating' Vision Pro Reviews With Multiple Meetings

[MacRumors]

Apple has a detailed plan for Apple Vision Pro reviews, according to Bloomberg's Mark Gurman. YouTubers and members of the media selected for reviews will meet with Apple on January 16 for a hands-on experience, with a follow-up meeting to take place on January 23 to go over the device's features a second time.

Reviews are set to be published at the end of January, which is just ahead of when Apple plans to launch the Vision Pro.

It is no surprise that Apple plans to have a firm hold on the review process and the experience that reviewers undergo, as it has kept headsets provided to developers similarly locked down.

Apple plans to begin accepting pre-orders for the Vision Pro on Friday, January 19, ahead of when reviews are published. The Vision Pro will then launch on Friday, February 2, with Apple planning to provide in-store demonstrations starting on that day.

Article Link: Apple 'Carefully Orchestrating' Vision Pro Reviews With Multiple Meetings

 

[HobeSoundDarryl]

So, as usual, you can't get any objective "reviews" from the initial "friends of Apple" batch of "reviewers." In other words, the first ones will only be an extension of Apple Marketing. Real reviews will be posted after these are "in the wild" when people doing the reviewing do not have to bend their real opinions to please Apple (so that Apple will invite them early again for future launches of products... so that "reviewers" can get that huge burst of eyeballs that pays them money in the YouTube ad model).

I lean pretty positive on this product based on what I know about it but these "reviews" won't do anything for me. I'd rather hear objectivity than ad-money-fueled subjectivity. Share the good and bad so that consumers can make their best decisions.

Of course, one can't blame Apple for pulling out every possible marketing stop. This particular part of it all though does nothing for me... but may influence millions who don't know any better.

 

[dcingie]

Never have I seen Apple so insecure about a product they’ve released. Between the strict control over reviews, the quiet non-launch, I’m thinking this will be a bigger flop than the original HomePod.

 

[fel10]

Aka buying positive reviews

 

[robertosh]

Why do you need to “orchestrate” if you have an amazing product? I will wait for the reviews on reddit.

 

[outlawarth]

Can't wait for the i******* video of how the Vision Pro saved her life.

 

[Apple_Robert]

Apple controlling the narrative. I am sure the usual suspects will say yes to Apple.

 

[CharlesShaw]

If it prevents me from having to listen to my local TV news anchors discussing something that is untrue about a new device, I’m for a bit of control in the beginning, especially when everyone is starving for controversy and failure and views and clicks.

 

[neuropsychguy]

Why do you need to “orchestrate” if you have an amazing product? I will wait for the reviews on reddit.

When has Apple not “orchestrated” reviews for an entirely new product (or just about any product)?

 

[RemedyRabbit]

I’ll be looking out for the MKBHD review, he’s usually pretty much spot on for me.

 

[contacos]

They will probably get early access only if they sign away their rights and mandatory vocabulary just like for developers.

Any guesses what the opening line of injustice (love what you did there autocorrect) iJustine will be? My bet is on

„Oooooh myyyyyy gooooooooosh!!!“

 

[tgwaste]

So, as usual, you can't get any objective "reviews" from the initial "friends of Apple" batch of "reviewers." In other words, the first ones will only be an extension of Apple Marketing. Real reviews will be posted after these are "in the wild" when people doing the reviewing do not have to bend their real opinions to please Apple (so that Apple will invite them early again for future launches of products... so that "reviewers" can get that huge burst of eyeballs that pays them money in the YouTube ad model).

I lean pretty positive on this product based on what I know about it but these "reviews" won't do anything for me. I'd rather hear objectivity than ad-money-fueled subjectivity. Share the good and bad so that consumers can make their best decisions.

Of course, one can't blame Apple for pulling out every possible marketing stop. This particular part of it all though does nothing for me... but may influence millions who don't know any better.

They aren't reviewers. They are advertisers.

Here's the honest review:

The tech is crazy awesome, but this isnt very useful in the real world.

 

[tgwaste]

I’ll be looking out for the MKBHD review, he’s usually pretty much spot on for me.

He's not a reviewer, he's an advertiser. Bought and paid for by Apple and their friends.

 

[Bigkool2inSC]

that's another way of saying..

picking a select few words or a sentence from a reviewers full review and posting it on the screen..

Blown Away
Mind blowing
Like being there in person
This is the future

 

[G5isAlive]

Never have I seen Apple so insecure about a product they’ve released. Between the strict control over reviews, the quiet non-launch, I’m thinking this will be a bigger flop than the original HomePod.

Eh. Has it really been a quiet non-launch? Sure only one event for it (guess others wanted two), but just google the news. It's all over the place on the major news carriers, both tech and standard. Look at the press releases, the ads, not really sure I would call this quiet. Is it as quite over the top of some of the other releases? 'the best iPhone ever made'. No, it's not that, agreed.

And I am not going to lie, I am really disappointed that there aren't more reviews etc PRIOR to Jan 19 even.

But Apple has been changing it up recently on all their releases to simplify the process, so who knows what they are doing now. I don't.

And given the complexity of this market, the past failures by other companies, yeah, I can see why Apple might be over compensating in the control arena.

I do think we all see what we want to see. Some look for failure because thats what they want to see. I keep hoping to see more darn reviews while remaining open minded.

 

[citysnaps]

Oh noes... the sky is falling. Again.

People jumping to conclusions that Apple is being nefarious in wanting to show reviewers how AVP can be used in many different real life situations, seeing as though they'll come in having zero experience with such a device.

It never stops.

 

[RemedyRabbit]

He's not a reviewer, he's an advertiser. Bought and paid for by Apple and their friends.

He reviews all sorts and always highlights the pros and cons. Certainly not afraid to point out shortcomings in Apple products, I’ve seen him do it plenty of times. Not everything is a conspiracy.

 

[jz0309]

Ok, not really much different of a process as usual, or?
The best review for me will be to go to an Apple Store and do a hands on demo

 

[randolorian]

Controlling the narrative.

 

[darngooddesign]

Thats ok, those will balance out all the "Apple sucks no matter what" clickbait YouTubers. Just find one or two reviewers you trust to be objective and then you don't have to worry about such things.

 

[citysnaps]

Eh. Has it really been a quiet non-launch? Sure only one event for it (guess others wanted two), but just google the news. It's all over the place on the major news carriers, both tech and standard. Look at the press releases, the ads, not really sure I would call this quiet. Is it as quite over the top of some of the other releases? 'the best iPhone ever made'. No, it's not that, agreed.

And I am not going to lie, I am really disappointed that there aren't more reviews etc PRIOR to Jan 19 even.

But Apple has been changing it up recently on all their releases to simplify the process, so who knows what they are doing now. I don't.

And given the complexity of this market, the past failures by other companies, yeah, I can see why Apple might be over compensating in the control arena.

I do think we all see what we want to see. Some look for failure because thats what they want to see. I keep hoping to see more darn reviews while remaining open minded.

Thoughtful and mature comments? Whoa! Refreshing.

"Some look for failure because thats what they want to see. "

It's a tradition here.

 

[sw1tcher]

Do we have to wait for someone to buy one with their own money to get a truly honest review?

 

[User 6502]

Basically we can safely ignore these ‘reviews’ (ads) and wait for the real ones if we went a honest opinion.

 

[name99]

Why do you need to “orchestrate” if you have an amazing product? I will wait for the reviews on reddit.

What they don't want is idiot reviews like "I couldn't watch my Mac videos on it" because the reviewer did not understand how to transfer files from Mac to Vision Pro (or whatever).

This sort of thing is necessary when you introduce a completely new UI. We all know, by now, how to poke around a Mac, or iPhone, or Apple Watch, to get something to work. But we mostly have no idea even what the basic methodology and gestures are for Vision Pro. Apple wants to ensure that if people are complaining that something is not possible, at least the complaint is *accurate*.

 

[Lounge vibes 05]

So, as usual, you can't get any objective "reviews" from the initial "friends of Apple" batch of "reviewers." In other words, the first ones will only be an extension of Apple Marketing. Real reviews will be posted after these are "in the wild" when people doing the reviewing do not have to bend their real opinions to please Apple (so that Apple will invite them early again for future launches of products... so that "reviewers" can get that huge burst of eyeballs that pays them money in the YouTube ad model).

I lean pretty positive on this product based on what I know about it but these "reviews" won't do anything for me. I'd rather hear objectivity than ad-money-fueled subjectivity. Share the good and bad so that consumers can make their best decisions.

Of course, one can't blame Apple for pulling out every possible marketing stop. This particular part of it all though does nothing for me... but may influence millions who don't know any better.

To be fair the original iPhone and Apple Watch also got quite selective reviews, but they were still able to fit in quite a bit of criticism as well…

I think the reviews of Apple vision Pro, both sponsored and not sponsored by Apple, will all pretty much come to the same conclusion. Absolutely amazing product for enthusiasts and those with a lot of money, but still several generations away from heavy public adoption.