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Do we have to wait for someone to buy one with their own money to get a truly honest review?

Not for me.

I would much rather see someone who has considerable real life experience using AR/VR devices in a wide variety of situations.

However... I don't think there're many out there. Thus Apple wanting to step in helping reviewers suss out what AR/VR is used for, and how AVP can be employed.
 
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Never have I seen Apple so insecure about a product they’ve released. Between the strict control over reviews, the quiet non-launch, I’m thinking this will be a bigger flop than the original HomePod.

I’m with you here, the whole thing is just weird and to me shows a lack of confidence with this device.

I kind of get the impression Apple want to get something in the VR space out there but they know it’s a compromised device so don’t want to make too much of a deal of it. But being Apple it’s hard to launch a new device category without it being a big event, there is naturally a lot of expectation.

There were reports before the unveiling that senior execs were divided over Vision Pro and it really shows.
 
What they don't want is idiot reviews like "I couldn't watch my Mac videos on it" because the reviewer did not understand how to transfer files from Mac to Vision Pro (or whatever).

This sort of thing is necessary when you introduce a completely new UI. We all know, by now, how to poke around a Mac, or iPhone, or Apple Watch, to get something to work. But we mostly have no idea even what the basic methodology and gestures are for Vision Pro. Apple wants to ensure that if people are complaining that something is not possible, at least the complaint is *accurate*.

A breath of fresh air from someone who gets it. Rather than assuming Apple is doing something shady or is insecure about AVP - that cracks me up.

Thank you!
 
So, as usual, you can't get any objective "reviews" from the initial "friends of Apple" batch of "reviewers." In other words, the first ones will only be an extension of Apple Marketing. Real reviews will be posted after these are "in the wild" when people doing the reviewing do not have to bend their real opinions to please Apple (so that Apple will invite them early again for future launches of products... so that "reviewers" can get that huge burst of eyeballs that pays them money in the YouTube ad model).

I lean pretty positive on this product based on what I know about it but these "reviews" won't do anything for me. I'd rather hear objectivity than ad-money-fueled subjectivity. Share the good and bad so that consumers can make their best decisions.

Of course, one can't blame Apple for pulling out every possible marketing stop. This particular part of it all though does nothing for me... but may influence millions who don't know any better.
Can you imagine the "reviews" coming from the knee-jerk "apple is evil and the AVP will end humanity as we know it!" crowd? Of course Apple is going to hand select who gets first shot. Which business doesn't do this?

Most reviewers worth their salt will understand that it's a balance. The device will be in the wild a couple of days after they are allowed to publish. So, their work will be scrutinized.

And starting the 2nd, there will be hands-on in-store demos. There will be no shortage of information being released.
 
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IMO, the processing of "reviews" is simple:
  • Ignore the "friends of Apple" ones available immediately on or even just before launch because those will be loaded with overwhelming gushing praise that Vpro is practically perfect in every way... and then some.
  • Ignore the opposite of that crowd who will only be able to see flaws and nothing of merit... that every possible thing and then some is WRONG with this product.
  • The ones in between the 2 extremes will tend to offer real value for someone thinking of spending $3499+ for Vpro. Unfortunately, those will only begin to hit about a week+ after these can be possessed in the wild. By then, both of the above will have gobbled up most of the eyeball-driven ad dollars by being first with "reviews."
And ultimately for this one, step into a store and do your own review with your own eyes if on the fence about this purchase. Go in with some ideas of what you want it to do and then see if it can do those things well.

I lean pretty positive on Vpro based on what it appears to be able to do. But final judgement awaits that "with my own eyes" experience.
 
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Never have I seen Apple so insecure about a product they’ve released. Between the strict control over reviews, the quiet non-launch, I’m thinking this will be a bigger flop than the original HomePod.
It’s alarming. They’ve never done this before.

For Apple to control the message could infer a few things

- it’s not fully baked.
- the tech is very new and needs more handholding
-YouTubers are dumb
-Apple is concerned

What we can say is that this product will not be a smash hit. What costs almost $4k after tax is for that matter?
 
Curious, is there any reason this product wouldn't carry Apple's standard 14-day return policy? Couldn't someone around here start a thread asking others for input about what they'd like to see, snag a VisionPro, answer the questions, then return the thing? Or keep it, if they like it that much.
 
Do we have to wait for someone to buy one with their own money to get a truly honest review?

and this is different how for other products?

I read (watch if I have to) all reviews with a grain of salt, but its pretty clear who the ones kissing up are versus the ones trying to give a reasonably fair and balanced review are. I don't see this as being any different.
 
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Curious, is there any reason this product wouldn't carry Apple's standard 14-day return policy? Couldn't someone around here start a thread asking others for input about what they'd like to see, snag a VisionPro, answer the questions, then return the thing? Or keep it, if they like it that much.

This happens in one form or another naturally every time a new product is released. There is the 'I just got my XX' thread and people pile in with questions and there is always someone that starts the 'my first impression of xx' and often a 'I read on reddit that it sucks' thread.

Problem is, that takes a day or two, in this case early February, and many of us will have our fingers over the return key on pre-order day which is January 20 (ha faked you guys out, front of the line here I come). And some people will not want to wait those intervening weeks in fear of the delivery time stretching out for months (which it often does).

So yep. You'll get your questions answered have no fear. Problem is, what happens if you like it?
 
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Curious, is there any reason this product wouldn't carry Apple's standard 14-day return policy? Couldn't someone around here start a thread asking others for input about what they'd like to see, snag a VisionPro, answer the questions, then return the thing? Or keep it, if they like it that much.
I would have thought MacRumours would buy one and do something like that.
 
I think I’ll wait on Nilay Patel and The Verge to do their review of this.

I sense Nilay might say “this is the best experience of VR in it’s class” and also “it’s a solution looking for a problem”.
 
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It’s alarming. They’ve never done this before.

For Apple to control the message could infer a few things

- it’s not fully baked.
- the tech is very new and needs more handholding
-YouTubers are dumb
-Apple is concerned

What we can say is that this product will not be a smash hit. What costs almost $4k after tax is for that matter?
Apple has never controlled the message about a new product?

That's news to one of the 4 people hand picked by Steve Jobs to do initial reviews of the iPhone: https://finance.yahoo.com/news/pogu...view-first-iphone-10-years-ago-132309031.html

Even with products that are not for a new area, Apple has been very careful with early reviews and reviewers for decades.
 
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What we can say is that this product will not be a smash hit. What costs almost $4k after tax is for that matter?

Really we can say that? What is a smash hit anyway, what is your definition? I think Apple will sell all they can make, and I believe it will be well covered in the press / reviews. Not sure if that means a smash hit, pretty sure it doesn't mean a flop.

And...gosh... I can think of a LOT of things that cost almost 4k (or greatly over) that people get excited about. Is that a smash hit? Heck my last Disney cruise cost more than 4k and it was a smash hit with my family. The Tesla probably qualifies as a smash hit (especially after an accident). People that own them seem rather attached to their XDR displays.

I think you are confusing volume sold on the street corner with smash hit.
 
So, as usual, you can't get any objective "reviews" from the initial "friends of Apple" batch of "reviewers." In other words, the first ones will only be an extension of Apple Marketing. Real reviews will be posted after these are "in the wild" when people doing the reviewing do not have to bend their real opinions to please Apple (so that Apple will invite them early again for future launches of products... so that "reviewers" can get that huge burst of eyeballs that pays them money in the YouTube ad model).

I lean pretty positive on this product based on what I know about it but these "reviews" won't do anything for me. I'd rather hear objectivity than ad-money-fueled subjectivity. Share the good and bad so that consumers can make their best decisions.

Of course, one can't blame Apple for pulling out every possible marketing stop. This particular part of it all though does nothing for me... but may influence millions who don't know any better.

Makes one wonder how long they can keep getting away with that though. It seems everyone understands what this “influencer culture” is but still falls for it anyway.
 
Makes one wonder how long they can keep getting away with that though. It seems everyone understands what this “influencer culture” is but still falls for it anyway.

Probably forever. That "everyone" would be some people here who come to see through the marketing tactics. The world at large never gives any of this much thought, then hears about something new from Apple and goes in search of information and "reviews."

Check the numbers of the "friends of Apple" reviews after even 24-36 hours and you'll see numbers far greater than best guesses of how many frequent a site like this one. Those will gobble up fresh "reviews" as gospel... especially when they cross-check with a few others and see similarly gushing praise.
 
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