Overall I get it, but probably for different reasons than whatever Apple's motivations are. I used to recommend Apple routers pretty much exclusively because they did what needed to be done very well, in a not-ugly way, could actually be configured by the average home-user, but (importantly) still supported a handful of key advanced functions such as controlling the signal-strength (important in high-density installations). But then Apple removed advanced feature support from the Airport Utility. I actually have to keep a 10.8 Airport Admin VM around just to run older versions of the Airport Utility so that I can still access features that *shipped in the hardware but which Apple decided to simply abandon in new versions of the Airport Utility*. So I stopped recommending them since pretty much any other router can be configured via a web-interface (thus future-proofing them from bone-headedness on the part of a single software-supplier.) I haven't installed a new Apple branded router now for, at a guess, three years. It's really too bad. Back before Apple crippled the software they were far and away my most recommended routers.