Apple Celebrates Children's Day in Turkey With New Billboard and Ad Campaign Fueled By 'Young Talents'

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Apple CEO Tim Cook today tweeted out a message as a means of celebrating National Sovereignty and Children's Day in Turkey, which will take place on April 23. Cook's tweet includes a picture of a few billboards that are up in Turkey, which showcase photographs taken by "young talents" within the country in order to celebrate the national holiday.


Türkiye'de Ulusal Egemenlik ve Çocuk Bayram?'n? genç yeteneklerin çektigi müthis fotograflarla kutluyoruz. #23Nisan #iPhoneileçekildi 🇹🇷 pic.twitter.com/VUqrUjH92G - Tim Cook (@tim_cook) April 21, 2017
Additionally, over the past few days Apple has been uploading a few new videos to its Turkish YouTube channel, all celebrating Children's Day as well. Using the "Shot on iPhone" campaign, each new ad includes a short video clip that has been taken by kids aged ten to eleven years old.

The newest video, uploaded yesterday, includes a slow-motion shot of seagulls.


The other Children's Day Apple ads include Shot on iPhone videography with unexpected perspectives, animal close-ups, and more slow-motion shots.


The Shot on iPhone campaign has been running for years now, and Apple frequently uses the strategy to celebrate specific national holidays. Earlier in February, the company created a Carnival-specific video for its Brazilian YouTube channel to showcase "the diversity, variety and freedom of expression of Carnival." Since the iPhone 7 launched, Apple's ads have mostly focused on the improved photography capabilities of the smartphone.

Article Link: Apple Celebrates Children's Day in Turkey With New Billboard and Ad Campaign Fueled By 'Young Talents'
 
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Mavelous

macrumors member
Jun 14, 2012
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Apple CEO Tim Cook today tweeted out a message as a means of celebrating National Sovereignty and Children's Day in Turkey, which will take place on April 23. Cook's tweet includes a picture of a few billboards that are up in Turkey, which showcase photographs taken by "young talents" within the country in order to celebrate the national holiday.



Additionally, over the past few days Apple has been uploading a few new videos to its Turkish YouTube channel, all celebrating Children's Day as well. Using the "Shot on iPhone" campaign, each new ad includes a short video clip that has been taken by kids aged ten to eleven years old.

The newest video, uploaded yesterday, includes a slow-motion shot of seagulls.


The other Children's Day Apple ads include Shot on iPhone videography with unexpected perspectives, animal close-ups, and more slow-motion shots.


The Shot on iPhone campaign has been running for years now, and Apple frequently uses the strategy to celebrate specific national holidays. Earlier in February, the company created a Carnival-specific video for its Brazilian YouTube channel to showcase "the diversity, variety and freedom of expression of Carnival." Since the iPhone 7 launched, Apple's ads have mostly focused on the improved photography capabilities of the smartphone.

Article Link: Apple Celebrates Children's Day in Turkey With New Billboard and Ad Campaign Fueled By 'Young Talents'
Erdogan uses Windows
 

kyjaotkb

macrumors 6502a
Nov 20, 2009
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London, UK
Great pictures and videos. The Turkish people </> the Turkish regime, people. One of the most fascinating countries in the world and a central place in the Western civilisation. Great to see Apple launch local initiatives there, shows they are far from being US-centric and can focus on local talents.
 

freediverx

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Feb 19, 2006
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945
Can't wait to see Apple's ad campaigns for Venezuela and North Korea.
[doublepost=1492785709][/doublepost]
Great pictures and videos. The Turkish people </> the Turkish regime, people. One of the most fascinating countries in the world and a central place in the Western civilisation. Great to see Apple launch local initiatives there, shows they are far from being US-centric and can focus on local talents.
Too bad a billboard can't fix authoritarianism.
 

GrumpyMom

macrumors G3
Sep 11, 2014
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It's always interesting to see what children find worthy of photographing. I remember turning my long ago toddler loose with my old point and shoot after a brief instruction session on how to use the camera, and ended up with a lot of close up photos of the noses of the three cats we had then and our dog--all sadly passed away now. And we also got a heavily narrated video tour of the house that we can't understand a word of, but it was still interesting to see what catches a child's attention.
 

michelepri

macrumors 6502a
May 27, 2007
511
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Rome, Paris, Berlin
Can't wait to see Apple's ad campaigns for Venezuela and North Korea.
[doublepost=1492785709][/doublepost]

Too bad a billboard can't fix authoritarianism.
exactly
[doublepost=1492846738][/doublepost]
If people at your job find out how much of a racist you are here in the US, your career is OVER!
which part of that was racist?
 
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vartanarsen

macrumors 6502a
Jul 2, 2010
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Great pictures and videos. The Turkish people </> the Turkish regime, people. One of the most fascinating countries in the world and a central place in the Western civilisation. Great to see Apple launch local initiatives there, shows they are far from being US-centric and can focus on local talents.
yeah central to Western civilization so much so they murder millions of Christian Greeks & Armenians, and not one ounce of accountability for it
 

springsup

macrumors 65816
Feb 14, 2013
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Remember when CEOs of Apple used to focus on technology?
No. Any CEO who wants to draw attention to one of the marketing campaigns his company is running is perfectly within his remit and not stepping on any toes.

Steve Jobs actually took that further - he was also personally vital to Apple's marketing. Not just his history (as the company's founder), but his charismatic delivery of what became known as "Stevenotes". Very few companies tie their marketing efforts to the personality of their chief executive to the extent that Apple did under Steve.

Apple's only other CEO (of note) was a former marketing executive from PepsiCo.

There is nothing more normal than Tim Cook tweeting a picture of an Apple marketing campaign. Steve Jobs was the exception.
 
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sudo1996

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Aug 21, 2015
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Is Erdogan a believer in national sovereignty?
Keeping this historical and not political: National sovereignty of Turkey at least. 4/23 is their founding day under Ataturk, a great hero of Turkish nationalists for many reasons. He rejected the Treaty of Sèvres, which would have neutered Turkey in ways comparable to Germany's penalties after WWI, plus they'd have lost lots of important territory like Constantinople. They won the Turkish War of Independence even after losing WWI and got away with the much more favorable Treaty of Lausanne. It was not only a military victory but an impressive play of diplomacy.

Anyway, I wonder what's going to happen with Apple's market there as Erdogan gains more power and becomes less friendly with the U.S. Seems Erdogan no longer likes the "Western" powers so much. They've been supporting the Kurds and Assad/Russia in Syria, though the latter is obviously complicated now. Kurds especially are a threat to him as they might form a Kurdistan as the chips fall in northern Syria. And the West thinks the coup was faked and is (rightfully) suspicious of the referendum because so many were arrested in Turkey simply for their anti-Erdogan views. He's been less friendly with the EU lately, especially Germany (thinking of the "Nazi-like policies" remark), and doesn't seem to care so much about EU membership. A lot of this rests on what President Trump will do, and there's no telling what he'll do, not to blame him.

P.S. Look at the colors in my signature vvvv
 
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kyjaotkb

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Nov 20, 2009
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London, UK
yeah central to Western civilization so much so they murder millions of Christian Greeks & Armenians, and not one ounce of accountability for it
I am not exactly denying the fact of the Armenian genocide here by saying that the Turkish and Byzantine civilization is a fascinating one and reminding people that Constantinople once was the powerful capital of the Westerns world. As a matter of fact I am pointing out that despite my disapproval of the Turkish government's positions on a very wide range of issues (revisionism, autocracy, attacks on the press...), I have a lot of interest and affection for the country and its people. Same applies, in various degrees of comparability, to the US, Russia etc.
 
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