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Apple Celebrates Opening of The Grove Apple Store in LA With Ted Lasso Appearance

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Apple today opened a new retail location in the Los Angeles area with the official launch of Apple The Grove. Apple has had an Apple Store in The Grove shopping area for close to 20 years, but the recently opened store is in a new location.

apple-the-grove.jpg

To celebrate the relocation of Apple The Grove, Apple last night hosted a Q&A event with the cast of popular Apple TV+ show "Ted Lasso," including Jason Sudeikis, Brett Goldstein, Brendan Hunt, Juno Temple, and more. Apple CEO Tim Cook attended the event and shared a tweet about it.

Cook also spent today at Apple The Grove interacting with customers doing their holiday shopping.




Apple announced the reopening of Apple The Grove earlier this month and said that the store is twice the size of the original. It has been designed to serve as an "entirely reimagined destination for the LA community" to learn about Apple's product and services.

For the last several years, Apple has been making an effort to redesign and update some of its older stores, and locations like The Grove that have outgrown their original size have been revamped. Apple recently relocated Apple Valley Fair, a Bay Area location with higher traffic than could be accommodated at the original location, and it has expanded other flagship stores such as Apple Fifth Avenue and Apple Union Square in San Francisco.

Article Link: Apple Celebrates Opening of The Grove Apple Store in LA With Ted Lasso Appearance
 
Article Link
https://www.macrumors.com/2021/11/19/apple-the-grove-reopening/
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Reactions: citysnaps
This looks like a very cool event. They should consider holding these more often (once per quarter?), now that they have a growing stable of TV / film talent that they can leverage, especially for events in Los Angeles & New York.
 
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Reactions: The Barron and DeepIn2U
I really love Apple and absolutely love Ted Lasso. But I think I don’t like that Apple is using Ted Lasso cast as their mascot for their corporate activities, I don’t want this cast to become implicit spokesperson for Apple. It seems against the spirit of the show. They have absolutely the right to do it though, it’s their series, but I don’t like this mix
 
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Reactions: glsillygili, amartinez1660, DeepIn2U and 3 others
fwmireault said:
I really love Apple and absolutely love Ted Lasso. But I think I don’t like that Apple is using Ted Lasso cast as their mascot for their corporate activities, I don’t want this cast to become implicit spokesperson for Apple. It seems against the spirit of the show. They have absolutely the right to do it though, it’s their series, but I don’t like this mix
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You’re really over-thinking this. It’s just meant to be fun and a ‘one time thing’, it’s more of a united experience given Apples relation to the show.
 
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Reactions: bbeagle, rjlawrencejr, Will.O.Bie and 7 others
I so wish Apple would open more stores in other large cities rather than additional stores in the same major cities.
i.e. Pennsylvania...
Philadelphia (4)
Pittsburgh (3)
and one more...
Home of the largest Amish community in the USA... LANCASTER !
Think about it!
 
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