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Apple CEO Tim Cook: 'I Think Augmented Reality is Big and Profound'

nikicampos said:
Yeah, because that's what ehe world needs, more tourists with their phones out in the open, there are paintings and walls that don't allow you to take pictures cause of the flash, so yeah no, not all museums will allow this.
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They won't allow to take out your phone? Good luck with them enforcing not having the phone pointing at a picture (not talking taking a picture here). Considering most tourists just breeze by 99% of artwork, I'm pretty sure most museums will manage just fine. Only a few famous pictures really have a lot of people standing in front of them at all time.
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hotlap said:
Without being churlish, could someone dumb this down for me.

What exactly are we seeing here with the ARKit enabled "Take on Me" video?

Take a look at the original on YouTube:

I'm trying to grasp the use cases.

Thanks in advance for any input and further reading.

Jon
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Putting modeled and shaded objects in a REAL TIME, even interacting with the real world and you don't grasp the use case? Not sure what your not sure about the use case. The AHA Video took 6 months do painstakingly do and eventually you could reproducing it on the fly (the current demo is pretty close to that already).
 
spazzcat said:
I been saying for years now AG is bigger then VR. Think about you car, your windshield could had AG in it and the blue navigation line could just be on the road not on a little screen out of your view. There is endless opportunities, Google messed up with Glass, they were way to costly and ugly.
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AR has been around for years and so was VR. The latter will catch on eventually especially with what's going on with Magic Leap and Avegant (https://www.avegant.com/ ). When you mention windshields with AR, that stuff does exist as there are some companies that provide a HUD ( heads up display ) unit that reflects information onto the windshield at night OR using it's own screen, instead of looking at the phone. The HUD device is right in front of your steering wheel on the dashboard. It even existed in the military for years as well.

Like this at Navdy: https://www.navdy.com/#see-the-road

Ambient computing will be big eventually and surpass Apple in regards to what Avegant is working on. It's similar to HoloLens but uses a different form of depth technology. I don't care how prevalent iOS or Mac OS is, Apple is sitting on its a$$ with those two operating systems. Magic Leap's goal is to create a 'full stacked' solution. If it means what I think it means, it sounds like a full functioning computer with a new user interface.

Ever seen Ghost in the Shell where the Major or Motoko ( in the manga ) who does a deep dive into the neural network with her helmet ( some times she uses the cables in her head since she's a cyborg )? It'll be similar to that. Or William Gibson's Neuromancer book from 1984 but instead of using a 'head jack' to do a 'dive' into the operating system and the 'net, we just use the goggles to navigate around.

For Cook to say it's huge and profound is an insult to anyone's intelligence. The response to him should be ' No kidding, Sherlock! Where were you guys when AR has been going around? '. It's not profound. It's common sense, really. Anybody could SEE that coming around the corner from the future. It was so DEAD obvious that AR and VR will be the next thing while Cook is trying to play head games with the industry.
 
Meh. Cook the tech dunce rehyping old technology that has already passed in 2013. 99% of the public don't care about Pokemon Go type AR.
 
Keirasplace said:
They won't allow to take out your phone? Good luck with them enforcing not having the phone pointing at a picture (not talking taking a picture here). Considering most tourists just breeze by 99% of artwork, I'm pretty sure most museums will manage just fine. Only a few famous pictures really have a lot of people standing in front of them at all time.
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Putting modeled and shaded objects in a REAL TIME, even interacting with the real world and you don't grasp the use case? Not sure what your not sure about the use case. The AHA Video took 6 months do painstakingly do and eventually you could reproducing it on the fly (the current demo is pretty close to that already).
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I can say that many art museums are quite strict about using cameras in front of established art collections. This is why they have security all over the place watching you. I know for a fact because I used to frequent the Cleveland Museum of Art for years and staff asks you to check in your bags and coat. No cameras allowed. A sketchbook is perfectly fine because the art school was across the street ( I used to study there ). I'm pretty sure these days, the security staff will watch you carefully and make sure you don't use your smartphone and if they see a 'snapchat' sunglasses or something similar, they'll ask you to remove it.

They're not that stupid to let you off the hook.

Art galleries, on the other hand, are a bit different. It might be okay if, say, there's a reception party for an opening and someone wants to do a drone taking pictures or doing a recorded selfie, or a live broadcast online to stream ( especially around music events ).
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X--X said:
Does that mean it will stay a niche product?

Tim Cook calls Apple Watch "profound"

https://www.digitaltrends.com/apple/tim-cook-calls-apple-watch-profound/
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You know what's funny? Phil Schiller wears one and Cook says Apple wants to change lives with it.

Guess what? Phil hasn't lost weight from using the watch. Wow....how profound.

And Cook blew 4-5 years of R&D on this Watch product, letting other things slip by. After 4-5 years of R&D, that Watch had 12 hours of battery life. While a much cheaper product out there had 24 hours worth. What if someone wants to use the 2400 hours ( miiltary time ) on the Watch and it has a 12 hour span? How is this person going to recharge in between?

Definitely not profound at all. And to this day, I'm still not impressed by the Watch for it has one glaring weakness. What happens if this person wants to switch to Android and still use the watch?

Locking a person inside an ecosystem can bite them in the a$$ long term. That Apple Watch should have been platform agnostic without the feature overkill but I could go on.
 
Pilgrim1099 said:
I can say that many art museums are quite strict about using cameras in front of established art collections. This is why they have security all over the place watching you. I know for a fact because I used to frequent the Cleveland Museum of Art for years and staff asks you to check in your bags and coat. No cameras allowed. A sketchbook is perfectly fine because the art school was across the street ( I used to study there ). I'm pretty sure these days, the security staff will watch you carefully and make sure you don't use your smartphone and if they see a 'snapchat' sunglasses or something similar, they'll ask you to remove it.
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I'm less intrigued by AR in art museums (where the same effect could be achieved using beacons). Where it might be more useful is at historic sites and ruins, where you could hold up your phone or tablet and see a reconstruction of the site as it was in the past. In some cases, you could even see it at various times in the past. You could stand on the Acropolis and see the Parthenon in all its glory, or watch a recreation of the damage caused by exploding munitions stored inside it. You could stand at ground zero in NYC and tilt your screen (or AR glasses) up to see the twin towers rising above you.

You could even see things as they will be, could be, never will be, or might have been. Watch King Kong batting away biplanes atop the Empire State Building. Or just redecorate your living room virtually.
 
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Again this idiot that can't close a video with something more original than "but, that is what". **** off.
 
Rogifan said:
ARKit available on hundreds of millions of iOS devices isn’t a killer product?
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A developer toolkit on million of device isn't a killer feature, no. ARKit just offers possibilities. It's to AR what Unreal Engine is to 3D.

And if yo'ure asking what comptetitiors there is : quite a few, paid or free both. ARToolKit comes to mind (even almost the same name, and it's something developed since 1999).

If this is like Metal, well. We've seen what a big success that was
 
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Pilgrim1099 said:
You know what's funny? Phil Schiller wears one and Cook says Apple wants to change lives with it.

Guess what? Phil hasn't lost weight from using the watch. Wow....how profound.

And Cook blew 4-5 years of R&D on this Watch product, letting other things slip by. After 4-5 years of R&D, that Watch had 12 hours of battery life. While a much cheaper product out there had 24 hours worth. What if someone wants to use the 2400 hours ( miiltary time ) on the Watch and it has a 12 hour span? How is this person going to recharge in between?
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Maybe I'm using mine wrong but the watch battery lasts me over 24 hours. I won't switch to android until my husband does - and he has been with apple since the 80's. I hate supporting our family with multiple types of devices, we've all chosen SE/5s so all cases work across devices, the contacts work the same, etc. Other people? If you switch between the 2 os types you'll still have issues of xyz not supported if it is an android watch on an ios phone. None of them work perfectly across platforms.
 
AR is our next computing platform.
It goes from screens [typical PC], to handheld [iPhones & iPads],
to now "non-existant": in that there will be nothing to hold on to,
per se, just the glasses you'll be wearing.
App icons, function buttons & content will be floating in mid-air all around you.

VR won't be the defacto computing method because it completely cuts you off.
And I'm not buying that "camera that lets you see outside" BS, either.
I'm not saying VR won't be huge, because it will be, finally! lol

Look at it this way ....

AR = SMARTPHONE
* You carry it around with you
* You play games on it
* You get work done on it
* You use it constantly every day
* Has lesser, though quite powerful, chips than a home-based device

VR = CONSOLE
* Although, technically speaking, portable [like "Switch", let's say], you mostly use at home
* You get the big, heavy experiences out of it
* Has more powerful chips than a mobile device

And, needless to say, both smartphones and consoles are exceptionally successful.
 
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citysnaps said:
It will likely work fine with Apple's approach.

While you're at it, try TouchId in the rain, with drops covering the sensor and with wet hands.
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Okay sure, i concede, in that instance theyre the same.


Now what about if you are halfway into a run and want to unlock your phone to change playlists.
How do you facially unlock your iphone when youre running or even walking..
While we're at it, what about night time or super bright situations?

Of ourse, it depends on how well apple implements it.
Implementation is usually something apple is very solid in, but this time.. especially with rumors of all the production yield problems with the supposed inbuilt screen touchid..

I feel like facial recognition is a last resort cover up, and apple hasnt had time to really iron it out.

Time will tell:apple:
 
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