Apple CEO Tim Cook: It 'Means More to Us to Get it Right' Than to Be First

Discussion in ' News Discussion' started by MacRumors, Apr 23, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    During the question and answer portion of today's financial earnings call, Apple CEO Tim Cook explained why the company has been slow to put products out in 2014, pointing towards the company's attention to detail and its desire to "perform at a really high level of quality" that Apple's customers expect.

    Cook noted that Apple did not ship the first MP3 player, smartphone, or tablet, but he said that the company did release the first "acceptable" and "modern" smartphone, tablet, and MP3 player when it launched the iPhone, iPad, and iPod.

    "We care about every detail and it takes us a bit longer to do that. That's always been the case," he said. "It means more to us to get it right than to be first."

    Cook pointed towards examples in the marketplace where the clear objective was to be first, possibly referring to Samsung and its poorly received Galaxy Gear smart watch. Apple customers "want great, insanely great," said Cook, and "that's what we want to deliver."

    According to Cook, Apple has many products in the pipeline that the company is excited about, but it is not yet ready to "pull the string on the curtain." He did say, however, that Apple has expanded the number of things the company is working on behind the scenes.

    Article Link: Apple CEO Tim Cook: It 'Means More to Us to Get it Right' Than to Be First
  2. sualpine macrumors 6502


    May 13, 2013
    But, but, Samsung. But but, extra features...
    But, but... Android can this and that...
  3. AppleAlex! macrumors member


    Aug 28, 2011
    So no iWatch yet Tim?

    Guess Ill go back to my cave, wake me up in a few years
    (I completely agree with the way Apple approach new product markets, much like they have before. Its not being the first, its being the best)
  4. skywalkerr69 macrumors 6502a


    Jan 21, 2011
    New York City
  5. zmanfx macrumors newbie

    Sep 6, 2010
    Los Angeles
    This is very evident. This is why I like Apple's things. They take their time and get it right. Unlike Samsung who will rush **** products to market, and then nobody ends up using them because they are gimmicks or unusable to start out with.
  6. fullauto macrumors 6502a


    Oct 19, 2012
  7. WhackyNinja macrumors 68000


    Jul 6, 2012
    Kissimmee, FL
    "It means more to us to get it right than to be first"

    iOS 7 would like a word with you.
  8. minisuds7 macrumors member


    Jul 26, 2012
    The U.P. of Michigan
    It's been a while since I've heard "insanely great" from Apple management... :apple:
  9. Windlasher macrumors 6502

    Jan 11, 2011
    Well.... there is that whole collecting a few mil every year while I sit on my ass thing too. But I digress.
  10. keysofanxiety macrumors 604


    Nov 23, 2011
    iBand (or whatever the iWatch is going to be called) is a certainty. They've been hinting and hinting, and with Nike pulling out of the market after they saw the iWatch, it must be something insanely great.
  11. zmanfx macrumors newbie

    Sep 6, 2010
    Los Angeles
    iOS 7 has been the most exciting release in a long time for me. And I love it. If you let it... will grow on you. Problem is people a lot of times refuse to accept change, even if it's for the better. They immediately discredit it for garbage.
  12. Mildredop macrumors 68020

    Oct 14, 2013
    As someone who doesn't particularly like Apple anymore (only my MacBook Air has held on whilst my iPhone, iPad, Apple TV, Airport etc etc have all been replaced by non-Apple brands), I think this is where Apple continues to win. Keep the doors closed, keep working away and only release something when it's perfect.

    There were other touchscreen phones before the iPhone, there were other tablets before the iPad, there were other music players before the iPod, but Apple got it right.
  13. ElTorro macrumors 6502

    Jan 23, 2013
    Getting it right first, like Maps, iOS7, and iPhone 5C?
    Time to take a good, hard look in the mirror, Tim!
  14. Fondaparinux macrumors member

    Jul 13, 2013
    Is that so? Explan iOS 7, iWork and Final Cut Pro X then.
  15. Sky Blue Guest

    Sky Blue

    Jan 8, 2005
    No new products in 6 months is pretty ridiculous
  16. vomhorizon macrumors 6502a

    Sep 24, 2013
    If that standard were used for software, then every software (OS) ever made would not pass the test, since every software requires upgrades, bug fixes, patches and improvements..As far as a device launch is concerned, apple has built itself a reputation of crafting amazing devices first time around. Its all about being appreciated for it by its "customer/potential customer base"..and Apple certainly enjoys that..People look at the NEXT product launch from apple because apple has a "history" of introducing awesome products that while not "first" or category "creators" definitely shaped the category into the mainstream consumer direction, and exploded the size and scope of these categories..Who would have thought that portable Mp3's would be such a lucrative business? or apple would sell over 200 million ipads in 4 years..
  17. Renzatic Suspended


    Aug 3, 2011
    Gramps, what the hell am I paying you for?
    I don't get all the hate over iOS7, either. Yeah, some of the icons do look a bit cheesy, and it was a little chuggity on my iPhone 4, but 7.1 fixed most of the problems of the latter, and now it feels like a solid update.

    Like anything, it could be better, but it's hardly OMG THEY RUINED IT FOREVER!
  18. JHankwitz macrumors 68000

    Oct 31, 2005
    Tim was talking about new products, not software updates. I find iOS 7 to be working great for me. Considering the hundreds of features being provided, I can't think of one that is so ill conceived or problematic that I would consider switching.
  19. mejsric macrumors 6502a


    Mar 28, 2013
    Experience in iOS7 is very beautiful. Compare to Android 4."whtever" is so boring.
  20. keysofanxiety macrumors 604


    Nov 23, 2011
    Congratulations on recycling the most well-known complaints. I'd bet my left nut that you've never even used Final Cut Pro 7, let alone FCP X.

    Why are you even here?
  21. kagharaht macrumors 6502a

    Oct 7, 2007
    One just needs to take a look how S5 Fingerprint Access works to understand what TC is talking about. Rather than follow, Apple develop TouchID to work amazingly well. Specially with 7.1.1 update. Suddenly accessing a locked smartphone is no longer an inconvenience. Apple implementation of fingerprint access to a locked smartphone is just perfect and incredibly fast and easy.
  22. the-msa macrumors 6502

    Oct 24, 2013
    apple does something first: woohoo, yeah innovation, this changes everything

    apple is slow: it means more for us to get it right than be first

    the real stonishing thing here is that unlocking smartphone the classic way has suddenly become an "inconvenience".
  23. vomhorizon macrumors 6502a

    Sep 24, 2013
    Agree. Face time also comes to mind as an amazingly well executed feature.
  24. proline macrumors 6502a

    Nov 18, 2012
    It's funny you had to cite three very successful products with very bright futures used by tens of millions, in the case of the 5C, or hundreds of millions in the case of Maps and iOS 7. All three of those projects decisively accomplished their primary missions- Maps brought turn by turn to iOS without having to turn over user data to Google and destroyed Google Maps' mobile market share, iOS 7 provided Apple the fresh start they desperately needed and will only grow better with time, and the 5C improved Apple's profit margins in the mid-range helping to keep their profits up in an era of slowing growth and increasing pressure on margins.

    What cook was of course referring to was half-hearted garbage like the Galaxy Gear which will soon be erased from history, even from the Samsung Museum...
  25. Nunyabinez macrumors 65816


    Apr 27, 2010
    Provo, UT
    Yes, I find the highlight of my day is visiting websites dedicated to fans of Apple products and hearing people habitually complain about problems that are long since solved.

    I don't mean to imply that Apple is perfect and I engage in plenty of criticism when it is deserved, but the "Cut and Paste" bashing really gets old.

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