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Apple CEO Tim Cook has praised the artificial intelligence models developed by Chinese start-up DeepSeek, as the company moves closer to launching Apple Intelligence on the Chinese mainland pending regulatory approval, the South China Morning Post reports.

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Speaking at the China Development Forum in Beijing, a state-organized annual event designed to attract global investment, Cook reportedly referred to DeepSeek's AI models as "excellent." He did not elaborate on whether Apple would pursue a partnership with the company. Cook previously commented during Apple's January earnings call that "innovation that drives efficiency is a good thing," in reference to AI companies like DeepSeek, which have been able to deliver impressive performance with lower cost and compute requirements.

DeepSeek has been praised for developing large language models that achieve comparable results to those from U.S. firms such as OpenAI, while requiring significantly fewer resources. The firm claims that its R1 model was developed in just two months with a total cost of $5.6 million.

In February, it was reported that Apple had reached an agreement with Alibaba Group to integrate the Chinese conglomerate's Qwen models into Apple Intelligence for mainland users. The company is also believed to be in talks with Baidu to serve as an additional provider of large language models for the Chinese market.

In addition to his comments on AI, Cook announced plans to expand Apple's cooperation with the China Development Research Foundation, alongside continued investments in clean energy development. Throughout his visit, Cook posted updates on the Chinese social media platform Weibo, showcasing a range of Apple products being used in classrooms, creative environments, and more.

Cook's comments mark a continuation of Apple's intensified focus on the Chinese market at a time when the company is facing declining iPhone shipments and heightened competition from domestic brands. Apple's smartphone shipments in China are believed to have fallen by 25% year-over-year in the fourth quarter of 2024, while annual shipments dropped 17% to 42.9 million units, placing Apple behind local competitors Vivo and Huawei.



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Article Link: Apple CEO Tim Cook Praises China's DeepSeek
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Meanwhile Tim inside knowing how trash his Siri is
 
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it runs 4-bit. M3U studio - Insane amount of memory but weak sauce when it comes to compute power. But yes, I forsee China being #1 at the moment considering they have all the means/resources and both legal/illegal data to train on.

For hobby/tinkering at home it's all good. Stick with cloud AI instead. You really get your money's worth.
 
I mean does this guy have any backbones? His a—kissing of China makes me sick

I genuinely think that Tim likes China, not in a**-kissing way, but has an actual fondness for the country. He's a supply-chain guy, and China has the best supply-chain systems in the would, by a large margin, and I think he looks up to them because of it.

Maybe thats it, maybe not...
 
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Why not? Deepseek is open source and is the best AI model. And as a bonus, isn’t run by a Nazi or people who suck up to them.
 
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Hopefully Chinese influence on world manufacturing will diminish significantly over the next few years as more companies move their operations to India and other countries. Given the choice I would gladly never buy another product made in China.
Unfortunately I do not have a choice…but given the choice, these days I would not like to buy products made in the US or China.
 
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Oh yeah Deepseek.. the censorship is oozing out of it. Horrible product. You can't have the best AI product when it's heavily censored.
 

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At least it's not as bad as praising OpenAI. Scam Altman should be imprisoned for life for financially profiting from ChatGPT plagarizing countless other people without acknowledgment nor financial compensation.
 
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Deepseek released their LLM only a few months for a TINY fraction of the costs incurred by Google, OpenAi, Microsoft and everyone else. Sure you can say is only a byproduct of their hard work, boo hoo, I suppose we should feel as bad when they scrapped and stole everything on the internet to create said companies' LLMs.
 
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He is probably thinking, how did they do it and why that bunch of incompetents back in Cupertino can’t do the same, with billion dollars of R&D spent.
 
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I hope there will be options in Apple Intelligence.
I don‘t care about Deepseek or ChatGPT. I want Grok.
Like choosing search engines in Safari.
 
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