Apple CEO Tim Cook Promotes New Statue of Liberty Augmented Reality App

Discussion in 'iOS Blog Discussion' started by MacRumors, May 14, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple CEO Tim Cook this afternoon encouraged his Twitter followers to check out the new Statue of Liberty augmented reality app for iOS, which was conceptualized by Diane von Fürstenberg to celebrate the launch of the Statue of Liberty Museum this Thursday.

    According to the Vogue article on the app, it was created by the Statue of Liberty Foundation and Yap Studios. Its creation took more than a year of scanning and photography, and it offers up a time-lapse view from the statue's eyes, a look inside of it, and a time-lapse of how the color changed over time.


    The main feature, though, is several 3D models of the Statue of Liberty that can be projected into your own home. There's a full-size model plus close-ups of the torch and the Statue's foot.

    The app is designed to help visitors to the museum and those who are viewing from home understand the construction and the detail of the Statue of Liberty, thanks to augmented reality. Apple was one of the donors of the project after Diane von Fürstenberg connected Tim Cook and the Statue of Liberty Foundation.

    Apple execs, including Tim Cook, have continually touted the capabilities of augmented reality and its potential to change the world, and the Statue of Liberty app is one example that could inspire other museums and historical sites to take on similar projects.
    There's also a new "Raising the Torch" podcast, and von Fürstenberg says that a documentary about the Statue of Liberty will be released later this year. The podcast will feature different historians discussing the Statue's historical context and past.

    The Statue of Liberty app can be downloaded from the App Store for free. [Direct Link]

    Article Link: Apple CEO Tim Cook Promotes New Statue of Liberty Augmented Reality App
  2. flyinmac macrumors 68040


    Sep 2, 2006
    United States
    Pretty cool idea. Sounds like an interesting way to view the statue for those who would otherwise never be able to go see it in person.
  3. Doctor Q Administrator

    Doctor Q

    Staff Member

    Sep 19, 2002
    Los Angeles
    If you want a scientific explanation of Liberty's color changes over time, from her original reddish copper color (like a U.S. penny) to dull brown then to blue-green, check out this video about the chemistry involved, with information from the American Chemical Society.
  4. Simmias macrumors member

    May 22, 2010
    What does AR contribute to the experience? Why not just shown a 3D model of the statue onscreen in its actual environment instead of placing it in your living room at the wrong scale? Apple has still yet to show that AR has any value on smartphones.
  5. I7guy macrumors P6


    Nov 30, 2013
    Gotta be in it to win it
    App looks really cool. When I was younger and times were easier, my parents took me to the Statue of Liberty quite a few times.
  6. Defthand macrumors 65816

    Sep 1, 2010
    My thought too. Somehow, Lady Liberty doesn't look majestic next to empty liquor bottles and Skittles wrappers.
  7. Taipan macrumors 6502

    Jun 23, 2003
    My thoughts exactly. Just like most of the AR presentations during Apple‘s keynotes. A shooting game gains nothing from taking place on your table. If anything, it takes away from the realism.
    And the „use“ of this AR function in the featured app ends after „Hey look, I have the Statue of Liberty in my living room“.
  8. Jimmy James macrumors 601

    Jimmy James

    Oct 26, 2008
    AR has changed everything. Again. It’s the best AR since AR.
  9. BootsWalking macrumors 6502a

    Feb 1, 2014
    Would love an AR app that projects an image of a notchless iPhone X onto an iPhone X screen.
  10. hortod1 macrumors regular


    Jan 26, 2009
    Give me your tired, your poor,
    Your huddled masses yearning to breathe free...

    In my living room?
  11. robjulo macrumors 65816

    Jul 16, 2010
    Apple is great at parlor tricks......useful applications...not so much.
  12. Classie macrumors regular

    Nov 3, 2018
    This might seem like “just cool” at the moment; as do the entire AR concept. But once smart glasses becomes a reality, this will be monumental - can’t wait!
  13. Defthand macrumors 65816

    Sep 1, 2010
    AR has demonstrated jaw-dropping potential in industrial and medical uses. But those concepts were achieved by other tech names using expensive, specialized gear. The question is what applications will Apple and its devs make for their consumer audience that will improve upon non-AR experiences? Entertainment? Naturally. Educative? What's the demand? Utility? We'll see. I imagine AR utility apps that have to understand the context of the environment will be technically challenging. Not to mention such apps will probably be more costly to develop, thus more expensive to purchase. The app will have to be valuable and work as advertised.
  14. Classie macrumors regular

    Nov 3, 2018
    Agreed, it is not an obvious path. Then again no one saw the potential in the App Store; just a novelty with some apps/games to pass the time with ;)
  15. macduke macrumors G4


    Jun 27, 2007
    Central U.S.
    Yeah, I think it has value, but I think the key to what you said is on smartphones. I don't think it has as much value on smartphones vs. slim, stylish AR glasses that look more like regular glasses, or further in the future, possibly contact lenses that act as a wireless display for a super advanced Apple Watch or something.

    The only time I use AR is to get a rough measurement of something when I don't have measuring tape with me, like at a store. Rarely I use the Ikea app to see if something fits in a space in my house, but the last time they didn't even have the thing in the AR catalog, so it was useless. I don't think they've been keeping it very up-to-date, like many developers with their Apple Watch apps that have fizzled out. It was this exciting thing that people don't really seem to care about any more once the novelty wore off. Sometimes my kids use it as a toy because they want to see a dinosaur walking around in the house or whatever.
  16. RiddlaBronc macrumors 6502a


    Oct 14, 2013
    Mcallen Tx
    It enriches peoples lives
  17. MacsRgr8 macrumors 604


    Sep 8, 2002
    The Netherlands
    AR will be great for glasses or heads-up displays like in cockpits and cars.
    Give the "user" direct in-vision useful information (navigation, POI, etc.), while looking at where you're going.

    For smartphones and tablets it's a demo-gadget. Looks like Tim is trying a bit too hard here....
  18. MisterSavage macrumors 6502a


    Nov 10, 2018
    Wow, this app is so well done. I will definitely be sharing this with family member.

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