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Apple CEO Tim Cook Says iPhone Sales Were 'Simply Staggering' Towards End of 2025
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Where are the "China is an iPhone sales disaster" bloggers/pundits now? How many stories did we get predicting "apple is doomed".
Apple MessagePad
macrumors regular
New York Times publishes corrections daily.
As does USA Today.
Corrections & Clarifications 2026
The following corrections and clarifications have been published by USA TODAY.
www.usatoday.com
My local paper (largest in the midwest) does the same too. Very likely most papers do so, at least the large ones.
Yeah, shame on us here at MacRumors for spreading such a false narrative:
iPhone 17 Demand Is Breaking Apple's Sales Records
iPhone 17 Helps Apple Reclaim Top Spot From Samsung After 14 Years
Apple Sees Record October in China With Strong iPhone 17 Demand
Standard iPhone 17 Outperforms Expectations as Apple Ramps Up Manufacturing
iPhone 17 Lineup Drives Smartphone Growth in China
iPhone 17 Lineup Sales Outperforming Last Year's Models
By all accounts, it looks like the extreme popularity of the iPhone 17 base model and the iPhone 17 Pro and Pro Max models was enough to offset the relative lack of interest in the iPhone Air.
Will you issue a correction to your forum comment? š
Apple is nothing if not cunning, clever and profitable.
They selected and bragged about the titanium build of iPhone 16 Pro line. This from a company with massive resources, brilliant researchers, designers and first class manufacturing.
If aluminum was the better material for thermal efficiency why did they fail to use it instead of titanium?
To argue it wasn't about cost is to overlook the Cupertino companies long history of extracting maximum profits from every product and service they offer. They've built and maintain a world class empire by managing costs every step of the way.
Itās good to be Apple and I'm a satisfied shareholder.
Chazak
macrumors 6502a
Can you show me where Apple created false expectations for Vision Pro or where they have been dishonest over the last year about the product?
Rather than an indirect swipe at Cook, why would a person inferring failure not just launch their bomb unless they were trying provoke other to lob bombs for them?
code-m
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Chazak
macrumors 6502a
Just as a point of interest, the comments on these page and other Apple oriented blogs were filled with negative comments and complaints from posters since the build up to the debut and for a good while afterwards.
People on this blog and others that are similar, change their positions faster than a clock ticks off the minutes.
code-m
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Imagine if the standard model gets the telephoto lens and the Pro gains another camera. Sales will explode.
Chazak
macrumors 6502a
The volume of people who actually know nothing about the topic of their comment is huge. It is far worse when it comes to finance, management issues and remembering that Apple is a shareholder company who ultimate answers to its owners. They talk like they have experience in the positions of the people who are responsible to Cook for the things they endlessly complain about. Although I can't say for sure, it's my guess most of the complainers are not shareholder, but consider themselves to be one.
There is no guarantee Steve would have invented anything if he is still around.
Elohim369
macrumors regular
Would love to see the model breakdown but in my daily life there's 17 pro, 17, and air, in this order.
Most phones I see out in the wilds of the urban jungle are 17 pro / pro max. With 17 it's hard to tell as it looks the same as the 16 but these are super popular always, they're all over the place too.
And I've seen quite a few Airs as well, although I may be biased as they kinda stick out as these super slick pieces of tech... kinda like when you see a lambo... its slower than a model S but the looks kill...
Most phones I see out in the wilds of the urban jungle are 17 pro / pro max. With 17 it's hard to tell as it looks the same as the 16 but these are super popular always, they're all over the place too.
And I've seen quite a few Airs as well, although I may be biased as they kinda stick out as these super slick pieces of tech... kinda like when you see a lambo... its slower than a model S but the looks kill...
CATiNTHESTORE
macrumors 6502a
I wonder what the yoy sales of the 17 Pro (compared to the 16 pro) will be, now that the 17 has stolen a lot of its features?
i.e. is the addition of a telephoto enough to push people up to the 17 pro?
I've posted on here that I think that the Air is the precursor to what the regular iPhone will be.
But now I'm thinking that it might actually be a rehearsal for replacing the plain old Pro.
i.e. is the addition of a telephoto enough to push people up to the 17 pro?
I've posted on here that I think that the Air is the precursor to what the regular iPhone will be.
But now I'm thinking that it might actually be a rehearsal for replacing the plain old Pro.
antonrg
macrumors 6502a
That's what happens when you give people what they ask for and when you don't cheap out on the screen. In my household, my partner and I upgraded both of our phones to the 17. Even though only one of them really needed to be upgraded (11). My 13 mini could have waited a little longer. But the value is just too great for this model.
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Chazak
macrumors 6502a
No, āTim Appleā doesnāt need to go. He has done a fantastic job for Appleās owners.
In case youāre missed the news, Steve Jobs has been dead for over a decade and itās likely you have no idea what he wouldāve done. Also, thereās a lot of material out there that indicating Jobs might have lacked the ful range of skills needed to navigate tech markets as they evolved. You also discount the huge role of Cook during the Jobs era and the fact that Cook was hand picked by Jobs to take over.
I donāt understand why some people find it necessary to be so disrespectful and condescending about Tim Cook.
I encourage you to explore Android and Windows if you so unhappy.
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tomtad
macrumors 68040
Sales of the regular iPhone 17 were clearly through the roof, it was sold out for months and demand was clearly much higher than Apple had anticipated.
The story here is Apple offered a bumper update for the regular model and sales skyrocketed. The impact on the Pro and the Air however we don't know. Apple had clearly tried to push the average spend price of an iPhone up by a) increasing the price of the Pro and b) introducing the Air, and to me this strategy doesn't look to have been successful. But without detailed sales figures which Apple don't provide we won't fully know.
Dave245
macrumors G4
I feel like thereās some trading āPump and dumpā shenanigans with Apple. Iāve never known a company to be targeted in exactly the same way all the time. I remember when they nearly halved the share price because of āspeculationā that Apple couldnāt innovate etc. itās crazy how the tech journalists do this.
In a quarter when Apple's US sales actually missed estimates, and when trade war between China and US hit unseen levels, the Chinese rediscovered a heretofore unknown love for the exact same product they shunned for the 3 previous years.
CheffyDude
macrumors regular
My iPhone 17 Pro Max is, by far, the nicest phone I have ever owned. I just hope the "iFold" phone does it justice.
SactoGuy18
macrumors 603
What happened was that Apple experienced VERY strong sales of the "regular" iPhone 17 model, particularly in China. Those very strong sales offset the poor sales of the iPhone Air.