Apple CEO Tim Cook Says Performance in China Has Improved Over Previous Quarter

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Apr 12, 2001
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Apple today announced its earnings results for the second fiscal quarter (first calendar quarter) of 2019, and ahead of the company's upcoming earnings call, Apple CEO Tim Cook shared some remarks on Apple's results with CNBC.

According to Cook, Apple's performance in China improved over the previous quarter and saw greater strength towards the end of the quarter.


A sales tax cut in the country decreased the price of Apple products, and Apple also made its own pricing adjustments in the country. Cook also told CNBC that the trade relationship between the U.S. and China had improved, resulting in a "much better" tone.
"The tone is much better than it was in the November-December timeframe. I think that affects consumer confidence in a very positive way," Cook said.
Apple had $10.22 billion in sales in its Greater China category, which includes Taiwan and Hong Kong.

During the quarterly earnings call, Cook said that while worldwide revenue was down 17 percent, declines were smaller in the final weeks of the March quarter. Apple says that November and December were the most challenging months, which is an encouraging trend.

Apple reported revenue of $58.02 billion and earnings per share of $2.46. Apple's guidance for the third fiscal quarter of 2019 is $52.5 to $54.5 billion, higher than analyst expectations and an indication that iPhone sales in China are stabilizing.

Article Link: Apple CEO Tim Cook Says Performance in China Has Improved Over Previous Quarter
 

Relentless Power

macrumors Nehalem
Jul 12, 2016
30,903
31,188
Apple is slowly rebounding, but it will take time with Chinas commerce, but to show some signs of improvement is a sign in the right direction. But the negative rhetoric surrounding Apple will still try to find a way to spin that Cook is ‘lying’ or ‘hindering the facts’.
 

Jimmy James

macrumors 601
Oct 26, 2008
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Magicland
Apple lowered the price in China due to slow sales? Let’s hope sales elsewhere also tank.

This might serve the double benefit of forcing some new creativity, although I’d rather have reliable MacBooks at a halfway reasonable price.
 
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