Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
67,464
37,702


If you've ever wondered what it's like to be the CEO of Apple, Tim Cook recently sat down for an interview with Table Manners podcast hosts Jessie and Lennie Ware when he visited London in December. Cook shared insight into his daily routine, his focus on work, and his retirement plans. He also provided some fun details about Apple and some of his favorite things.

Tim-Cook-MacBook-16x9.jpeg

Cook revealed that Apple collects the fruit from the trees that are around the Apple Park campus, using it to make jam. He shared spiced apple jam created from Apple Park trees with the podcast hosts. Apple primarily has apple trees because the land where the Apple Park campus is located used to be an orchard, but there are also cherry trees.

While Cook does intend to retire at some point, it won't be the "traditional definition" of retirement. He doesn't see himself "being at home doing nothing" and "not intellectually stimulated." He says he'll "always be wired in that kind of way and want to work."

Cook said that his upbringing was "centered on work." He had a newspaper route at age 11, and at age 14, he "flipped burgers" at a fast food place called Tastee-Freez. His parents "instilled hard work," and the value of it has stayed with him "for a lifetime."

As Cook has said several times before, he wakes up before 5:00 a.m. to start work. He begins his day answering emails while it's still quiet. When asked why he starts with emails, he said it's the part of the day that has no surprises. "Well, as it turns out, it's the part of the day that I can control the most," he said. "As the day starts to unfold, it becomes less predictable."

The early morning is his favorite time of the day because he can "kind of block out the world and focus on a few critical things, and just be silent for a while."

Cook said that he works from Apple Park four days a week, but on Fridays, he tends to work from home. He said he works at home because "nobody's in the office and it's depressing when there's nobody there." Apple has a hybrid working schedule where employees are allowed to work from home up to two days a week.

There were no real hints of new products, but Cook said that there are "so many things" in the pipeline, as he often does. "We have so many things coming up," he said.

Some other tidbits:
  • Cook loves white wine, specifically Chardonnay. His favorite is Kistler.
  • For breakfast, he eats a protein rich cashew cereal from Whole Foods with unsweetened almond milk.
  • Cook doesn't cook, and eats most of his meals during the week at Caffé Macs. He takes dinner home.
  • Ethel's Fancy in Palo Alto is one of his preferred restaurants, where he likes to get the octopus.
  • He eats a lot of fish.
  • Cook loves chocolate, especially dark chocolate.
  • Table Manners has a tradition of asking guests about their last meal. Cook said his would be an appetizer of hamachi crudo with jalapeno, a branzino for a main dish, broccolini as a side, and anything chocolate for dessert.
  • When not working, Cook likes to hike, and he likes to go to national parks for vacation.
  • Cook recently went caving in Slovenia.
The full Table Manners podcast with Tim Cook can be listened to through Apple Podcasts on the web, iPhone, iPad, or Mac.

Article Link: Apple CEO Tim Cook Shares Tidbits About His Life
 
Woo, who’s stoked for the ALL NEW products!? If the two ALL NEW products that have already been released in just 15 days are any indication, we’re in for a special year!
 
  • Haha
Reactions: Razorpit and HJM.NL
For all the flak that Tim gets, one product under his stewardship is almost universally loved and has seismically shifted the industry;

AirPods

Every year Billions of dollars are now being wrung out of what was previously a throwaway earbud accessory that came with the phone.
 
Last edited:
Apple customers are not very lucky having Tim Cook at the helm. Apple shareholders are very lucky having Tim Cook at the helm.

You may not understand what it takes to keep Apple shareholders feeling lucky and happy.

That comes from Apple having 1+ Billion active and repeat (and lucky) customers who love purchasing Apple products. Year after year after year. Making Apple one of the most successful tech companies in the world.
 
Tim Cook doesn't COOK??

...Yeaaa I think I heard enough now.
LOL.

On another note: I was surprised but also not surprised that he doesn't cook. I mean, wealthy busy people are going to delegate the cooking to other people. Article says he goes to Caffe Macs for his meals. I hope the food is as healthy as home-cooked meals (low sodium, low fat, no to low saturated fat, etc.) Those are things that are very hard to control if you don't cook at home (or perhaps he's powerful/wealthy enough that Caffe Macs cooks something just for him everyday).
 
You may not understand what it takes to keep Apple shareholders feeling lucky and happy.

That comes from Apple having 1+ Billion active and repeat (and lucky) customers who love purchasing Apple products. Year after year after year. Making Apple one of the most successful tech companies in the world.
I am lucky to have Tim Cook at the helm of Apple! Because of his squeezing customers on monitors and ram upgrades, I passed on the Mac Studio in the summer of 23 and built a machine I named Badass. I threw a 4090 and an i13900k in it with 8 TB and 128gb of ram with a 32” 4k monitor for less than that single upgraded Mac Studio would have cost. I have learned so much in the past year and a half about modern technology because Tim has taken this lifelong Apple customer for granted. I run LLMs locally, record/master some pretty cool stuff, have learned a fair amount of programming and am reaquinted with the cutting edge of the broader technology landscape. Even recently traded in my iPhone for a pixel pro xl which I absolutely love (my wife and kids got16 pros and are jealous!) We’ll see what happens with their chips (which rock but are software and market share starved), but I believe APPL will lost 1/3rd its market cap in the next 5 years. There’s too many forces way too far ahead of them in their core products and far more marketing hype than technical vision within the company. That can only last so long. Thanks Tim!
 
Apple customers are not very lucky having Tim Cook at the helm. Apple shareholders are very lucky having Tim Cook at the helm.
That's his position to do so. He is an excellent CEO, I've worked with some in the Oil & Gas industry and they are on another level. Tim Cook may not serve you, or for that matter me, he does serve Apple and Steve Jobs made the right choice... Doubts check Apple's position & value.

Q-6
 
Last edited:
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.