Apple CEO Tim Cook Shares Tidbits About His Life

[Veinticinco]

Unsurprisingly, what a boring boring man.

Never mind the Ware podcast, he should have looked up his kindred spirit (a fellow grey-skinned bean counter and former statesman) whilst in the UK…

 

[TigerNike23]

In other words, Tim Cook is bland and uncontroversial.

 

[sjsharksfan12]

This might be one of my favorite articles on this site. We know Cook the CEO but I don't feel like we know the man. Something I've always wondered (and I don't think it was asked) was how does Cook use the apple watch. What are his ring goals and did he help come up with some if the designs like the national park design.

I had a nice time reading this article.

 

[dotnet]

"You know what's interesting about caves, Leonard?"

"What?"

"Nothing."

 

[gleepskip]

 

[AndiG]

Tim Cook, story of success:

- **2011:** “I presented the best iPhone ever.”
- **2012:** “I presented the best iPhone ever.”
- **2013:** “I presented the best iPhone ever.”
- **2014:** “I presented the best iPhone ever.”
- **2015:** “I presented the best iPhone ever.”
- **2016:** “I presented the best iPhone ever.”
- **2017:** “I presented the best iPhone ever.”
- **2018:** “I presented the best iPhone ever.”
- **2019:** “I presented the best iPhone ever.”
- **2020:** “I presented the best iPhone ever.”
- **2021:** “I presented the best iPhone ever.”
- **2022:** “I presented the best iPhone ever.”
- **2023:** “I presented the best iPhone ever.”
- **2024:** “I presented the best iPhone ever.”

and the saga continues …

 

[svish]

Lots of interesting information. Definitely planning on listening to whole interview within the next few days.

 

[FlyingDutch]

I bet he spends at least 4 hours a day waiting patiently for his AVP to charge

He can use the 4 hours he’s sleeping…

I think it’s interesting to hear the routine of what must be a most demanding ceo life and schedule.

Indeed, I’d like to know more about the daily routine of such an high level CEO. It would be interesting.

No children, no pets, no legacy. He's a strange man. The Cook years will be forgotten.

The Cooks years won’t be forgotten in Apple, since he made the company what it is today (something Steve Jobs didn’t ).

Tim Cook, story of success:

- **2011:** “I presented the best iPhone ever.”
- **2012:** “I presented the best iPhone ever.”
- **2013:** “I presented the best iPhone ever.”
- **2014:** “I presented the best iPhone ever.”
- **2015:** “I presented the best iPhone ever.”
- **2016:** “I presented the best iPhone ever.”
- **2017:** “I presented the best iPhone ever.”
- **2018:** “I presented the best iPhone ever.”
- **2019:** “I presented the best iPhone ever.”
- **2020:** “I presented the best iPhone ever.”
- **2021:** “I presented the best iPhone ever.”
- **2022:** “I presented the best iPhone ever.”
- **2023:** “I presented the best iPhone ever.”
- **2024:** “I presented the best iPhone ever.”

and the saga continues …

It really makes me laugh when people criticize one of the most successful CEO in the whole world economic history with silly jokes like that.

 

[Pezimak]

I’m not surprised he doesn’t cook if he starts work at 5AM! He must be in bed by 9PM or earlier. Lot of dedication but that’s how you reach the top.

 

[Pezimak]

No children, no pets, no legacy. He's a strange man. The Cook years will be forgotten.

Many people do not have children, and why would he have a pet? He literally would never see it. Nothing strange about it at all.

 

[The-Real-Deal82]

I wish he'd spend less time eating, hiking and caving and focus on giving us better products.....

Just kidding, had to get that irrational comment in before anybody else

 

[AF_APPLETALK]

Turns out that even if you're ungodly rich, you still have to sit on the toilet and take a dump like the rest of us

 

[AF_APPLETALK]

Apple customers are not very lucky having Tim Cook at the helm. Apple shareholders are very lucky having Tim Cook at the helm.

I do miss the earlier days, fresher and more honest

 

[FlyingDutch]

Apple customers are not very lucky having Tim Cook at the helm. Apple shareholders are very lucky having Tim Cook at the helm.

Wrong. The two things are related. Shareholders won’t be happy without happy customers. Apple is successful (thus shareholders are happy) because customers are happy.

 

[9081094]

Its likes story from Disney. No questions about what he thinks about the state of the hard- and software. No questions about why Siri still hasn’t evolved in 13+ years. No questions about expensive upgrades.

And Timmy really isn’t telling nothing.

 

[9081094]

Wrong. The two things are related. Shareholders won’t be happy without happy customers. Apple is successful (thus shareholders are happy) because customers are happy.

Apple is losing “happy” customers otherwise their worldwide marketshare wouldn’t make such a hard nosedive.

 

[m4mario]

Cook doesn't cook

With a name like that, we would expect him to be an expert in cooking. But no, he does not cook.
His parents had so much dreams about his cooking abilities. After all, it's in his name.

 

[Fluffyk]

The Cooks years won’t be forgotten in Apple, since he made the company what it is today (something Steve Jobs didn’t ).

Why do people always saying this about Steve? Steve literally brought Apple from the dead and the company was making more and more money every year until he died. Apple surpassed Microsoft as the most valuable tech company in the world a year before Steve died. Steve’s Apple came up with all the revolutionary products and services. What makes you think that Apple wouldn’t be as successful as it is today with him? Tim only inherited all of that and works hard to keep that trajectory.

 

[Veinticinco]

Why do people always saying this about Steve? Steve literally brought Apple from the dead and the company was making more and more money every year until he died. Apple surpassed Microsoft as the most valuable tech company in the world a year before Steve died. Steve’s Apple came up with all the revolutionary products and services. What makes you think that Apple wouldn’t be as successful as it is today with him? Tim only inherited all of that and works hard to keep that trajectory.

Quite. Cook painted another man’s fence.

 

[timber]

While it's irrelevant I do like this sort of interviews to learn about this side of people.

Watching Mr Cook tastes I would invite him to visit our country. I'm pretty certain we could impress him with some exquisite fresh fish. We might even get him to open an Apple Store.

 

[AndiG]

It really makes me laugh when people criticize one of the most successful CEO in the whole world economic history with silly jokes like that.

There are always two sides. Yes, Tim Cook is awesome at selling products Jobs created. Maybe Apple cracks the $4 trillion mark soon. But on the other hand, he hasn't led Apple in a way that creates new revolutionary products or opens bold new markets.

And Tim acts in ways Jobs would have hated:

• Simplicity vs. Features: Jobs believed in simplicity—fewer features, executed flawlessly, rather than bloating products with unnecessary complexity. Under Cook, Apple products often prioritize feature expansion, even at the cost of user experience, like the growing complexity of iOS or the addition of features that don't seamlessly integrate.
• Product Fragmentation: When Jobs returned to Apple, one of his first moves was to simplify the product line, cutting unnecessary models to focus on a core set of products. In contrast, Cook’s Apple creates dozens of variations—iPhones with multiple sizes, features, and price tiers, diluting the simplicity Jobs cherished and making Apple feel more like a conventional tech company.

While Cook has steered Apple to unprecedented financial success, these shifts mark a departure from the principles that once defined the company’s innovation and identity.

 

[Blackstick]

I do miss the earlier days, fresher and more honest

The Steve Jobs leadership for a comparatively tiny pre iPhone Apple with a $73 billion market cap is worlds away from the Apple with a $4 trillion market cap.

In much the same way that the prime minister of Lichtenstein or a tiny South Pacific atoll isn’t really playing on the same level as the leaders of the US, China, the UK or Russia.

I miss those days too, but they only lasted insofar as Apple was a quirky brand of iPods and “those are expensive and artsy fartsy” Mac’s relatively few people were buying.

 

[FlyingDutch]

Why do people always saying this about Steve? Steve literally brought Apple from the dead and the company was making more and more money every year until he died. Apple surpassed Microsoft as the most valuable tech company in the world a year before Steve died. Steve’s Apple came up with all the revolutionary products and services. What makes you think that Apple wouldn’t be as successful as it is today with him? Tim only inherited all of that and works hard to keep that trajectory.

Don’t get me wrong: I’m an Apple user since 1989 and I loved Steve. I saw what Apple was without Steve, back in those days. But Steve Jobs had also several limitations in his managerial capability, and Tim Cook, lacking in genius, is very capable manager. He didn’t just keep the trajectory: he skyrocketed Apple in another financial dimension.
Steve Jobs knew about that and made the right choice to put him in command.

There are always two sides. Yes, Tim Cook is awesome at selling products Jobs created. Maybe Apple cracks the $4 trillion mark soon. But on the other hand, he hasn't led Apple in a way that creates new revolutionary products or opens bold new markets.

And Tim acts in ways Jobs would have hated:

• Simplicity vs. Features: Jobs believed in simplicity—fewer features, executed flawlessly, rather than bloating products with unnecessary complexity. Under Cook, Apple products often prioritize feature expansion, even at the cost of user experience, like the growing complexity of iOS or the addition of features that don't seamlessly integrate.
• Product Fragmentation: When Jobs returned to Apple, one of his first moves was to simplify the product line, cutting unnecessary models to focus on a core set of products. In contrast, Cook’s Apple creates dozens of variations—iPhones with multiple sizes, features, and price tiers, diluting the simplicity Jobs cherished and making Apple feel more like a conventional tech company.

While Cook has steered Apple to unprecedented financial success, these shifts mark a departure from the principles that once defined the company’s innovation and identity.

As I said above, I loved Jobs, but I’m a very old Apple user, so I know very well every time Steve screwed up. Do not forget we are speaking about the same Steve Jobs of “you’re holding it wrong “.
Steve was a genius, but not in a financial way. Sometimes Jobs’ simplicity meant just lack of features (do you remember first iOS iterations ?).
About product fragmentation, I think Cook is doing a good job limiting that. It is a different market from 2010… Apple cannot afford a single iPhone anymore.

 

[Wando64]

iJam
iJam SE
iJam Air
iJam Pro

 

[Eriamjh1138@DAN]

Now, if all the other multi-millionaire CEOs could tell me what they eat for breakfast, I can complete my list for my TED talk.