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Apple CEO Tim Cook: There's a 'Lot of Innovation' Left for Future iPhone Development

The "innovation" I'm waiting for is the all-screen phone with no notch/island/hole and have all Touch/Face ID biometrics under display. That still sounds years away (if at all), but it's the reason I'm stubbornly holding on to this 2022 SE3. (Yes, cutouts annoy me that much lol)
 
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kinless said:
The "innovation" I'm waiting for is the all-screen phone with no notch/island/hole and have all Touch/Face ID biometrics under display. That still sounds years away (if at all), but it's the reason I'm stubbornly holding on to this 2022 SE3. (Yes, cutouts annoy me that much lol)
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There are a few Android phones that have these features. If you truly are THAT annoyed you would just switch. By the time Apple catches up your phone won’t be receiving new iOS updates.
 
mansplains said:
Or introduce Apple Pencil mini and add compatibility for all iPhones, so we can continue beating the dead horse of who wants a stylus (seriously, I enjoy running jokes into the ground unironically)
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Apple Chalkboard

The screen turns into a blackboard and the stylus has a chalk like response. The phone makes squeaky noises like writing with chalk.
 
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It is just a bag of tricks for Cook & team. Sure there is alot of innovation left:

1. Keep reducing dynamic slowly and keep fans waiting for the so called slab of glass.

2. Keep tweaking buttons and label it as a design change.

3. Add incremental changes to the camera to wow us year by year.

4. Introduce new useless products like the so called iphone slim which brings nothing new to the table (besides bendgate v.2.0)

I am too stuck in Apples ecosystem, as I loathe Andriod. But the iphone is starting to get very boring & too costly.
 
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Al Isaac said:
Best innovation yet; Apple’s own e-ink iPhone/iPad line.
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This is where their business conflicts of interest really get in the way (meaning all the services revenue)

If they really wanted to cater to privacy and mental health for those wanting more minimal devices that aren't "slot machines in your pocket", they'd absolutely have some e-ink phones, watches, tablets/e-readers, etc
 
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senttoschool said:
Thinner also means less weight. Apple products have gotten too heavy and I'm glad they're moving past that era by reducing weight.
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I don't too much mind the weight of even the iPhone 15 Pro Max that I have, so much as how thick the overall package is when it's put inside a sturdy but not excessively thick case that provides decent protection, and then I work at sliding it into my front pants pocket along with my wallet. A thinner iPhone even with a sturdy case will be significantly thinner. But I don't want an iPhone with fewer features than the Pro Max, so the iPhone Air won't be for me.

I'm not confident that the thinner, "skin" phone cases provide enough protection from typical six-foot drops onto concrete, but maybe I don't have a solid reason to doubt them, since I haven't done any personal drop testing with them, though the three times I dropped my iPhone in its sturdy but not excessively thick case onto ceramic tile, there's been no damage.
 
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Super thin iPhones? Android folding phones are as thin as iPhones. Now. Check out the upcoming OnePlus open 2.

I bet whatever innovations that Tim is thinking about anre already available in the Android universe.
 
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ThomasJL said:
Tim Cook doesn't care about innovation on the iPhone. For example, the latest iPhone 16 is using practically the same design as the iPhone 11. A more honest name for the iPhone 16 would be iPhone 11sssss.
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Going out on a limb here, but I suspect the CEO of Apple actually does care about innovation in their most important product category.

ThomasJL said:
Aside from not caring about innovation, Cook is clueless when it comes to innovation. Clueless Cook was CEO of Apple, yet failed to realize that Apple's skeuomorphic design on iOS and Mac OS X was based on four decades of painstaking research on user-friendliness. Clueless Cook allowed Jony Ive to completely get rid of skeuomorphic design and replace it with that user-unfriendly monstrosity known as flat design, which was pioneered by Microsoft. Yes, under Steve Jobs, Microsoft copied Apple, but under Clueless Cook, Apple copied Microsoft.
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“Steve Jobs would have never wanted his hand-picked successor to let his hand-picked head of design choose the design of iOS” is certainly a take.

ThomasJL said:
The most innovation-focused employee Apple had was the head of iOS, Scott Forstall. Forstall was the most Jobs-like employee at Apple. Clueless Cook was too clueless to realize Forstall's value when it comes to innovation, and thus Cook fired Forstall.
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Forstall got fired was because he was absolutely terrible to work with. He managed to piss off Ive, Cook, Mansfield, and Cue, among others. While I agree being terrible to work with is “Jobs-like”, that’s literally the one part of Steve Jobs we don’t want Apple executives emulating.

Sidenote: I suspect every literally every company on planet earth wishes their CEO was as “clueless” as Tim Cook.

ThomasJL said:
Cook only cares about maximizing profits for shareholders, and he has correctly realized that he can do that by rejecting innovation. Cook correctly understands that by saving money by not innovating, and also by not passing those savings on to customers (and by also sometimes going even further by raising prices), he can increase profits even further.
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Where do you guys come up with this stuff? Like, I understand he’s not Steve Jobs, and you’ll never forgive him for that sin, but seriously do you listen to yourselves?

ThomasJL said:
Actions speak louder than words. Just because Cook says the word "innovation" doesn't mean he really cares about it. Innovation often requires being willing to make less in profits. Cook is not willing to do that because he cares about shareholders more than customers. Jobs was the opposite because he cared about customers more than shareholders. That's a reason why Jobs made less money for shareholders than Cook, and that's a reason why Apple's products under Jobs were more innovative.
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It’s going to be hilarious in ten years when all of you are unironically complaining that Jeff Williams doesn’t know how to innovate like Tim Cook did.
 
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Dr McKay said:
Is it my turn to post this this week?
quote-who-wants-a-stylus-you-have-to-get-em-and-put-em-away-and-you-lose-em-yuck-nobody-wants-jpg.2477490
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bro couldn’t have been more right though. Nobody uses styluses. Nobody wants to use their device with a stylus instead of their fingers.
 
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Maybe not so much thinner, but a smaller phone that folds so the whole phone isn’t so large.

But when unfolded still is a 15 Pro sized phone. For me that would be useful.

Stylus isn’t important to me for a phone, it’s just a gadget to get lost.
 
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rchaser said:
Do you have any data on that? Or…do you just suspect that…?
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No data. But Apple seems to have this remarkable uncanny ability of creating products their 1+ billion active/repeat customers want to purchase - year after year after year. Leading the company to becoming one of the most successful companies in the world.

OTOH... I guess a thin iPhone could be another "Who asked for this?" and be like iPod, the first iPhone, iPad, and Watch - all predicted flops in the past here.
 
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Not only do I want it thinner, I want it lighter.

How about an iPhone Plus Size that is 170g with battery the same or better than current iPhone 16 Pro.
 
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ThomasJL said:
Jobs was the opposite because he cared about customers more than shareholders. That's a reason why Jobs made less money for shareholders than Cook, and that's a reason why Apple's products under Jobs were more innovative.
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I sometimes wonder, if say jobs retired 13 years ago but were still alive today, and decided to take back control of apple. Would shareholders vote him back in? or would they back cook for all the money he made them?

While it's clear that customers would clearly vote jobs back in; i have my doubts when it comes to shareholders. They'd likely elect to keep cook with his proven track record of maximising short term shareholder returns; vs jobs who was more innovative and interested in longevity at the expense of immediate returns.
 
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