Apple China Posts Video Showing Creation of Mural for New Chongqing Store

[MacRumors]

Apple has posted a video on its Chinese retail website showing off an art collaboration between international photographer Navid Baraty and artist Yangyang Pan to design a mural for the company's upcoming Jiefangbei store in Chongqing. The video shows Baraty discussing his work in taking photos of Chongqing, while Pan shares her role in painting the mural that covers the location.

Last week, Apple posted a video on the website showing calligrapher Wang Dongling creating a mural for Apple's new West Lake store in Hangzhou, China which opened last week. Earlier this month, Apple retail chief Angela Ahrendts noted that Apple would be opening five new retail stores in the next five weeks to coincide with the Chinese New Year holiday. The new Jiefangbei store also marks Apple's second in Chongqing, as the first opened last July.

Apple's new Jiefangbei in Chongqing, China opens on January 31 at 10 AM local time.

Article Link: Apple China Posts Video Showing Creation of Mural for New Chongqing Store

 

[szw-mapple fan]

Very nice. Looks bit like the Shanghai store though.

 

[Zelmung]

Well, that's another 3 million Apple Watches sold!

 

[ilmman]

Loving the chongching store

 

[Rocketman]

The Chinese Apple website is a strange combination of English and Chinese languages.

Must save on printing and labeling costs, as well as signage for retail.

Rocketman

 

[iSolidus]

The Chinese Apple website is a strange combination of English and Chinese languages.

Must save on printing and labeling costs, as well as signage for retail.

Rocketman

No need to sign with your name. It's shown in your post.

iSolidus

 

[Dargoth]

No need to sign with your name. It's shown in your post.

iSolidus

Dargoth

 

[xionxiox]

Very nice. Looks bit like the Shanghai store though.

same shape, we don't know the design yet.

 

[szw-mapple fan]

The Chinese Apple website is a strange combination of English and Chinese languages.

Must save on printing and labeling costs, as well as signage for retail.

Rocketman

Not strange at all. Most non-English apple websites are like that. Most are product names, and some they kept because they want to keep the Americanness, or if a terms is too difficult to translate.

 

[zaneliu]

I absolutely love how Apple seems to be taking the whole "art" direction to a much larger scale. From the initially make your own art theme inside the stores to now this large scale one. I LOVE IT! They should definitely do this more

 

[jamesjingyi]

The Chinese Apple website is a strange combination of English and Chinese languages.

Must save on printing and labeling costs, as well as signage for retail.

Rocketman

I think its more that there is no direct translation for iPhone, iPad and Mac in Chinese. We call the Apple '苹果' (direct translation of apple the fruit) but phone is '电话'. i电话 doesn't really work so we just use the English. I guess they haven't translated 'Watch' because that's the name and they aren't going to change it.

 

[bergert]

It this the biggest glass cylinder

covering any Apple-store ?

 

[Four oF NINE]

I think its more that there is no direct translation for iPhone, iPad and Mac in Chinese. We call the Apple '苹果' (direct translation of apple the fruit) but phone is '电话'. i电话 doesn't really work so we just use the English. I guess they haven't translated 'Watch' because that's the name and they aren't going to change it.

perhaps they will use 蘋果計算機手錶 for Apple watch

 

[jamesjingyi]

perhaps they will use 蘋果計算機手錶 for Apple watch

Hehe

 

[JamesMike]

It is a nice touch.