I completely understand the UK legal term
A Moron in a Hurry but why wasn't this a problem for Apple Computers in 2024? Or 2014? If they can attempt to stop a German cafe owner in 2014, a sole trader who operates one small business from trademarking his localised 'Apfelkind' business name then they should have gone after a cinema chain spread across the Atlantic NE already.
Perhaps to some people it was confusing but it was equally confusing the last year and the year before. Why now? Is the loss of the $20bn from Google that much of a hole in their income?